- CASE STUDY
AMG Security
Security and facilities company
Provides security, cleaning and facility services, including technical building management and site monitoring.
Provides security, cleaning and facility services, including technical building management and site monitoring.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identityLogoBrand guidelinesWeb (UI/UX, CMS)Reels
- PROJECT OVERVIEW
AMG Security is a private security company providing a broad range of services across Slovakia. The goal was to create a modern, consistent identity and website that would strengthen trust in the brand and convey its professional approach. The result is a visually consistent brand with the message “Security that works.”
Design
process
1
Discovery
Analysis of perceptions of security brands in the marketDefining target customersIdentifying the trust gap2
Strategy
Bold black-and-red identity — strength and reliabilityConsistent communications across all touchpointsWebsite with a clear service structure for easy navigation3
Solution
Brand IdentityPremium websiteCommunication strategy- THE CHALLENGE
Trust is essential in security services. AMG Security had a professional team and a broad service portfolio, but its identity and outdated website did not reflect that standard. The challenge was to create a consistent visual style that would build trust and communicate its professionalism at every touchpoint.
Business cards- IMPACT
The new black-and-red identity and website strengthened AMG Security’s professional, trustworthy image. We applied the visual style across the website, company materials and uniforms. The result was a 57% increase in perceived trustworthiness and a 44% rise in online enquiries in the first three months.
- AMG SECURITY IN NUMBERS
Brand
+57%
perceived brand trustworthiness after rebranding
Web
+44%
increase in online enquiries in the first three months
Identity
+82%
increase in logo recognition compared with the previous design
Presentation folder
Roll-up bannerWeb
Product design
Web
Web
Flyer
Letterhead
Logo
Logo symbol
Logo
Merch
Merch
Vehicle wrap
Visual identity- RECOMMENDED
