- CASE STUDY
Begam
Authorized car dealer, service center, and e-commerce
A passenger car dealer and service center focused on high-quality service and comprehensive customer care.
A passenger car dealer and service center focused on high-quality service and comprehensive customer care.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Website redesignUI/UXCMSMarketing communications
- PROJECT OVERVIEW
BEGAM is an authorized dealer for six automotive brands in Trnava, with more than 30 years of experience. We created a new website that makes it easier to navigate between brands and service offerings. Every brand has its own character.
Design
process
1
Discovery
Analysis of the customer journey across six brandsIdentifying issues with website navigation and structureCustomer profiling—buyers and service customers2
Strategy
Multi-brand architectureIntuitive navigation that shortens the path to informationResponsive design for every device3
Solution
Complete website redesign with a CMS platformSeparate sections for each of the 6 brandsAutomated publishing of vehicle listings to external portals- THE CHALLENGE
BEGAM needed a digital presence that reflected its 30 years of experience and six automotive brands under one roof. The challenge was to create a user-friendly website where customers could quickly find the brand, vehicle, or service they were looking for.
- IMPACT
The new multi-brand website gives each brand its own space while maintaining consistent and intuitive navigation. Customers can now find vehicles, service information, and financing more quickly. It delivered a 38% increase in traffic, a 29% decrease in bounce rate, and a 52% increase in time spent on the site.
- BEGAM BY THE NUMBERS
Web
+38%
increase in website traffic during the first month
UX
-29%
decrease in bounce rate thanks to improved navigation
Engagement
+52%
time spent on the website
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