Eqit Case Study: How We Created a High-Octane, Cyberpunk-Style Website

„Hello, could you create a website for our company, which operates in the field of IT recruiting and outsourcing?“ After our client asked this question, our minds were already racing with ideas on how to creatively approach this challenging task. „And could you design it in a cyberpunk style, with elements of the metaverse?“ Our eyes lit up. We’d been waiting for a fascinating assignment like this ever since our agency was founded. Right then and there, we knew we’d hit it off with the client. And we’d create something big.

Eqit connects companies with IT specialists. For some, this may seem like a boring field where it’s impossible to come up with anything particularly original; for us, it’s an interesting challenge. We were very pleased that the client decided to think „outside the box“ and wanted to try out an unconventional design concept—the kind you won't find just anywhere on the Slovak internet. Not just in Slovakia—worldwide!

Cyberpunk Design, or When Boris Runs Amok

When creating the design, our designers, led by Boris, drew inspiration from the latest trends in digital transformation and classic cyberpunk motifs, an integral part of which are bold color combinations of black, pink, purple, and blue. The futuristic concept is enhanced by dynamic graphic elements and neon lights. We used several interesting effects, particularly the glitch effect.

Because the details matter: A bland, emotionless team photo? No way! We also reworked the photos we received from the client into a cyberpunk style so they would fit perfectly into the design.

Thanks to these unique design elements, the website captures visitors' attention at first glance and, with its striking effects, It literally entices you to scroll further and learn more about the services offered. And I suppose we don't even need to mention that it makes Eqit a very memorable company.

Guys, what about those statues?

When you visit the Eqit website’s homepage, you can’t help but notice the many iconic statues of gods that we’ve they tweaked it a bit to give it a cyberpunk and metaverse vibe. Nonsense? No, there’s a much deeper meaning behind it!

The sculptures with cyberpunk elements look like this: have supernatural abilities, referring to the programmers at Eqit—they, too, have supernatural abilities and can handle even the greatest challenges. But that's not all. The statues of the gods also they express humanity and the strength to overcome difficult obstacles. In this way, they showcase the brand's core values.

Design without performance is useless

And we know this very well. Our goal isn’t to create pretty websites, but first and foremost functional websites that bring in new customers. That’s why our streamlined design is were designed with a focus on the best possible user experience. We've optimized the site's architecture so that every visitor can find what they're looking for in a flash. Strategically designed and placed call-to-action elements are a given. We apologize to you, guys at Eqit, if you have to spend all day dealing with new inquiries because of us.

A Customized Career System

The client also wanted to feature current job openings for IT specialists on the website. So we created a complete, custom-built career system for them, through which they can easily add or delete job postings on your own. Our developers have fine-tuned it to make it as easy to use as possible, clear for candidates, and at the same time, it fits nicely into the overall design of the website.

We really went all out with the content, too

The icing on the cake of the Eqit project was the text content itself. We fine-tuned and streamlined it so that we provide website visitors with as much valuable information as possible in as few sentences as possible. And to motivate them while we're at it, let's have them fill out the contact form. Since Eqit uses formal language with companies and informal language with job seekers, we had to work with two different tones of voice. We let our imaginations run wild and fine-tuned the text for each page down to the smallest detail.

Do you want to break out of the gray zone of boring, emotionless websites and take your business to the next level? Or just launch it straight into space or the metaverse? You already know who to turn to. Write to us or give us a call, and we'll be happy to take a look at your project, too!