Opens in a new tab
  • CASE STUDY

Crustoria

Food and beverage, retail, branding
A concept focused on high-quality ingredients, authentic preparation, and a modern dining experience.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identityLogoBrand guidelinesWeb3D visualizationsSocial mediaGoogle AdsMedia and PROut-of-home advertising
crustoria
  • PROJECT OVERVIEW

Crustoria offers authentic sourdough breads and artisanal baked goods. We built the brand from the ground up—from its identity and website to social media, Google Ads, and PR. The result is a bakery that people know, seek out, and love to return to.

Design
process

1

Discovery

Analysis of the food service market and artisan bakeries in SlovakiaDefining the value proposition — artisan bakeries vs. chain storesTarget customer profiling in shopping centers
2

Strategy

A green-and-gold identity that blends tradition with modernityA comprehensive 360° brand launch — both online and offlinePR in premium media to build brand awareness
3

Solution

Logo, brand guidelines, and 3D renderings of storesMeta + Google campaigns + OOH billboardsPR coverage in six leading media outlets
  • THE CHALLENGE

Crustoria entered the market as a brand-new brand with no identity, website, or established brand awareness. The challenge was to build the brand from scratch, quickly get it out to the public, and set it apart from established competitors through a powerful narrative centered on craftsmanship, quality, and integrity.

Business cards
  • IMPACT

The brand launch combined Meta and Google campaigns, coverage in six premium media outlets, and out-of-home advertising in high-traffic locations across Bratislava. Facebook generated 4.3 million views, Instagram reached 1.3 million accounts, and the Google Display Network delivered nearly 2.9 million impressions. Crustoria quickly built strong brand awareness, turning the new bakery into a brand that people actively seek out and value.

  • CRUSTORIA BY THE NUMBERS
Meta + Google

8.4M

ad views in six months
in the first three months after launch

362%

increase compared with the previous visual communication
Reach

1 861 722

accounts reached through Meta and Google

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
Citylight poster
Presentation folder
Flyer
3D visualization
Letterhead
Roll-up banner
Beach flag
Apron
Graphic pattern
Packaging design
Packaging design
Web
Web
Logo
Logo
Logo
Brand guidelines
Keychain
Product design
Packaging design
Logo
Logo
3D visualization
Product design
Google Ads
Billboard
  • RECOMMENDED

More case studies

ALTINOKids' FashionBranding
NOOSIKids' FashionBranding
NEOREALReal estate agencyWeb design
@tatrachema

Tatrachema

The Tatrachema brand regularly brings products that have a fixed place in households as well as professional environments. Our task was to translate this everyday relevance into attractive content for social media We prepared reels and posts that clearly demonstrated product benefits and practical applications while building brand trust. Authentic visuals, clear messaging, and a consistent style helped translate the brand's strength into the digital space, creating content that not only engages but also performs.