- CASE STUDY
Crustoria
Food and beverage, retail, branding
A concept focused on high-quality ingredients, authentic preparation, and a modern dining experience.
A concept focused on high-quality ingredients, authentic preparation, and a modern dining experience.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identityLogoBrand guidelinesWeb3D visualizationsSocial mediaGoogle AdsMedia and PROut-of-home advertising

- PROJECT OVERVIEW
Crustoria offers authentic sourdough breads and artisanal baked goods. We built the brand from the ground up—from its identity and website to social media, Google Ads, and PR. The result is a bakery that people know, seek out, and love to return to.
Design
process
1
Discovery
Analysis of the food service market and artisan bakeries in SlovakiaDefining the value proposition — artisan bakeries vs. chain storesTarget customer profiling in shopping centers2
Strategy
A green-and-gold identity that blends tradition with modernityA comprehensive 360° brand launch — both online and offlinePR in premium media to build brand awareness3
Solution
Logo, brand guidelines, and 3D renderings of storesMeta + Google campaigns + OOH billboardsPR coverage in six leading media outlets- THE CHALLENGE
Crustoria entered the market as a brand-new brand with no identity, website, or established brand awareness. The challenge was to build the brand from scratch, quickly get it out to the public, and set it apart from established competitors through a powerful narrative centered on craftsmanship, quality, and integrity.
Business cards- IMPACT
The brand launch combined Meta and Google campaigns, coverage in six premium media outlets, and out-of-home advertising in high-traffic locations across Bratislava. Facebook generated 4.3 million views, Instagram reached 1.3 million accounts, and the Google Display Network delivered nearly 2.9 million impressions. Crustoria quickly built strong brand awareness, turning the new bakery into a brand that people actively seek out and value.
- CRUSTORIA BY THE NUMBERS
Meta + Google
8.4M
ad views in six months
in the first three months after launch
362%
increase compared with the previous visual communication
Reach
1 861 722
accounts reached through Meta and Google
Citylight poster
Presentation folder
Flyer
3D visualization
Letterhead
Roll-up banner
Beach flag
Apron
Graphic pattern
Packaging design
Packaging design
WebWeb

Logo
Logo
Brand guidelines
Keychain
Product design
Packaging design
Logo
Logo
3D visualization
Product designGoogle Ads

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