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  • CASE STUDY

Cukrovar

Real Estate, Development, Architecture
A premium residential development connecting industrial heritage with modern urban living.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identityBrand guidelinesAdvertising campaignsCommunication strategySocial media
  • PROJECT OVERVIEW

Cukrovar is a premium residential development in Trnava, transforming a historic brownfield dating from 1869 into a modern urban district. Our work focused on social media communications and creative campaigns that connect the site’s industrial past with the feeling of a new home. Themes such as The Scent of a New Beginning, Brownfield Atmosphere and When Do We Feel at Home spoke to young couples, families and investors, helping to give the project a distinct character. Cukrovar was also nominated for the CIJ Awards Slovakia 2025.

Design
process

1

Discovery

Defining the value proposition — industrial heritageDefining the value proposition — industrial heritageBuyer profiles — young couples, investors and families
2

Strategy

Minimalist gold identity evoking history and premium qualityLong-term communication strategy for five construction phasesSocial media community as a pre-sales tool
3

Solution

Visual identity + brand guidelines + communication systemAdvertising campaigns for each project phaseSocial media management that builds a community
  • THE CHALLENGE

The challenge was to promote premium homes that, at launch, existed mainly as visualizations, and to bring Cukrovar’s history, character and potential to life through compelling content. We also needed to build a long-term social media presence that would engage different audiences—from young couples and families to investors—and strengthen their connection with the project throughout its construction phases.

Billboard
  • IMPACT

Social media communications built around emotional themes such as The Scent of a New Beginning, Brownfield Atmosphere and When Do We Feel at Home helped create a recognizable world for the project and grow its Instagram community. Brand recognition increased by 74%, and recall among the target audience rose by 81%. Cukrovar’s strong position was further supported by its nomination for the CIJ Awards Slovakia 2025.

  • CUKROVAR IN NUMBERS
Brand Recognition

+74%

recognition of the brand and project
Brand recall

+81%

the most visible residential project in Trnava
Share of Voice

Top 1

accounts reached through Meta and Google

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
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