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  • CASE STUDY

FC Store

Football club, fan merchandise, e-commerce
A modern official FC Spartak Trnava fan shop that combines the club’s identity with convenient online shopping for jerseys, clothing, and fan merchandise.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
E-commerceOnline store3D mockupsConfiguratorCopywritingDesign
  • PROJECT OVERVIEW

FC Store is the official fan shop of FC Spartak Trnava, connecting the club with its supporters through jerseys, clothing, and club merchandise. The project focused on creating a complete e-commerce solution, from UI/UX design and copywriting to product 3D mockups and a configurator. The result is a modern, visually distinctive online store that respects Spartak’s identity, simplifies the purchasing process, and gives supporters a digital experience worthy of their connection to the club.

Design
process

1

Discovery

Analysis of the supporter journey and the online store’s requirementsIdentification of key product categories and featuresIntegration of the club identity into the e-commerce experience
2

Strategy

A UX/UI concept built around simple and fast purchasingA visual direction aligned with the identity of FC Spartak TrnavaProduct presentation enhanced with 3D visualizations
3

Solution

Complete design and development of the new FC StoreA product configurator for personalized merchandise3D mockups, copywriting, and a responsive e-commerce solution
  • THE CHALLENGE

FC Spartak Trnava has a strong club identity and a dedicated community of supporters, and its online merchandise sales needed to reflect that standard. The challenge was to create a modern online store that would serve as more than a product catalogue and become a natural digital extension of the club’s brand. Clear navigation across a broad product range, attractive presentation, and an intuitive purchasing process were essential. The brief also included product personalization through a configurator and 3D mockups that help supporters visualize the finished product before purchase.

Configurator
  • IMPACT

The new FC Store transformed club merchandise sales into a modern digital experience that reflects the strong identity of FC Spartak Trnava. A clearer structure and intuitive UX simplify the supporter journey from product selection to checkout.

3D mockups and the product configurator raised the standard of merchandise presentation and personalization. The result is an online store that serves as a full part of the supporter experience and the club’s digital communication.

  • FC STORE IN NUMBERS
Orders

+49%

increase in online orders
Conversion

+31%

vyšší konverzný pomer e-shopu
Cart

-20%

reduction in abandoned purchases

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
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3D jersey mockups
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