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  • CASE STUDY

Hotel pod Lipou

Accommodation, Dining, Wellness & Relaxation
A modern resort in the heart of the Little Carpathians, combining comfort, relaxation and high-quality guest services.
  • SCOPE OF OUR WORK
A brief overview of the services and deliverables created for the shopping centre's online presentation.
Web designUI/UXCMSMarketing communications
  • PROJECT OVERVIEW

Set in the Little Carpathians, Hotel pod Lipou RESORT**** offers 75 rooms, wellness facilities, dining and spaces for weddings and corporate events. Our task was to bring the atmosphere of this four-star resort online and create a website that naturally guides visitors towards booking.

Design
process

1

Discovery

Customer journey analysis, from discovery to bookingIdentifying barriers to direct bookings versus online travel agenciesMapping the offer — accommodation, wellness, dining and events
2

Strategy

Premium dark aesthetic with gold accentsClear structure for every type of guestCalls to action on every page optimized for direct bookings
3

Solution

Web design with a premium dark aestheticClear organization of rooms and packagesIntegrated booking system connected to the CMS
  • THE CHALLENGE

Hotel pod Lipou needed a website that clearly presents its accommodation, wellness facilities, dining, weddings and corporate events. The goal was to create an online experience worthy of the resort and guide visitors from initial interest to a direct booking.

hpl 2730 hotelWeb
  • IMPACT

The new website’s premium look and clear structure made it easier for visitors to book. Clear calls to action encouraged reservations directly with the hotel. The result was a 41% increase in direct bookings and a 35% reduction in bounce rate.

  • HOTEL POD LIPOU IN NUMBERS
Bookings

+41%

increase in direct bookings through the website
UX

-35%

decrease in bounce rate after the redesign
Rating

9,0 / 10

Booking.com guest satisfaction score

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
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