- CASE STUDY
INYA
Beauty, Aesthetic care, Services
A modern beauty studio focused on professional care, high-quality services and a personal approach to every client.
A modern beauty studio focused on professional care, high-quality services and a personal approach to every client.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identityLogoBrand guidelinesWebUI/UXOnline booking systemPhotographyVideo
- PROJECT OVERVIEW
INYA Beauty Institute is a premium beauty salon in Trenčín with 3,613 Instagram followers. It uses advanced technologies including IONIXLIGHT, GLOW SOLUTION and biosonic ultrasound. Its brand message is “When care becomes a ritual.”
Design
process
1
Discovery
Analysis of the premium beauty market in TrenčínValue proposition — technology and a premium experienceIdentifying barriers to online booking2
Strategy
Black-and-white luxury identity — premium without excessCommunications connecting care with ritualWebsite with booking system designed to increase conversions3
Solution
Logo, brand guidelines and complete visual identityWebsite with 24/7 online bookingInstagram strategy for a loyal community- THE CHALLENGE
The challenge was to create a visual identity and website for INYA Beauty Institute that matched the premium quality of its treatments and technology. The solution also needed a simple online booking system so customers could schedule appointments at any time, without phone calls or unnecessary steps.
Business cards- IMPACT
The new premium identity and the message “When care becomes a ritual” clearly set INYA apart from competitors. A website with an integrated booking system made appointments available 24/7 and increased online bookings by 84%. The Instagram community grew to 3,613 followers, while brand recognition rose by 56%.
- INYA IN NUMBERS
Meta + Google
8.4M
ad views in six months
in the first three months after launch
362%
increase compared with the previous visual communication
Reach
1 861 722
accounts reached through Meta and Google
Logo
Logo
Web
Web
LogoWeb
Video
Photography
Photography
Photography
Photography
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