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  • CASE STUDY

Lunys

Distribution, Logistics, Supply
Complete solutions for efficient delivery management, process optimization and reliable supply to hospitality businesses.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Marketing strategyAdvertising campaignsBrand videoSocial mediaE-bookCompetitions
lunys mainpage clean 2730
  • PROJECT OVERVIEW

Lunys came to us with an ambitious task: change how Slovaks buy fresh food and show that quality groceries can be delivered to their door. One of the first campaigns of its kind in Slovakia, it combined a bold pastel visual style, brand video and a comprehensive social media presence. The content built trust in online grocery shopping and encouraged repeat orders.

Design
process

1

Discovery

Market and audience analysisDefining the value proposition — freshness, speed and reliabilityMapping the full purchase journey for different audiences
2

Strategy

  Pastel campaign identity that stands out in the categoryFull funnel — awareness, activation and cart retargeting Brand story video for the 25–40 age group
3

Solution

Campaign visual identity with a pastel paletteMeta campaigns covering every stage of the funnelBrand video, e-book and competitions to build a community
  • THE CHALLENGE

Lunys set out to do something unprecedented in Slovakia at the time: persuade people to buy fresh groceries online for home delivery. The challenge was to change established shopping habits and build trust in a completely new way to shop. We needed a distinctive creative concept and communications that would set Lunys apart, stay in people’s minds and gradually make online grocery shopping a natural choice.

  • IMPACT

Pastel-coloured campaigns and a bold brand video turned Lunys from a distributor into a recognizable consumer brand. In the first three months, the campaigns reached 3.2 million people and helped establish a new habit of buying fresh groceries online. The result was a €20 million year-on-year increase in revenue and a visual style that Lunys still uses across its communications.

  • LUNYS IN NUMBERS
Campaign reach

3.2M

people reached online
Conversion rate

11,8 %

on their first website visit; one in three customers returned to buy again
Revenue growth

+€20M

year-on-year increase

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
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Campaigns
Campaigns
Campaigns
Competitions
E-book
E-book
Campaigns
Vehicle wrap
Brand video
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