Opens in a new tab
Opica s okuliarmi
strategy

Marketing strategy
for your brand

We develop marketing strategies and media plans that integrate the brand, performance, budget, and a clear communication direction.
A strategy sets the direction. A media plan determines how that direction delivers results.

Google - Meta - OOH - Strategy -

  • OFFICIAL PARTNER
Logo google

Marketing without a strategy is just noise. A strategy without execution is just an opinion. You need both at the same time.

  • CASE STUDIES

Selected 
References

93% of customers are not ready to buy right now. A marketing strategy is the key to performance, sales and raising awareness.

Campaigns without a strategy are just noise. A strategy without execution is just a well-written plan.

Miroslav Raško – Founder / CEO
  • HOW WE WORK

We turn thoughtful actions
into measurable results.

Marketing strategyMedia PlanningCampaign CreationVideo ProductionPerformance and Optimization

How we work

Google AdsMeta AdsYouTubeLinkedInTikTokNewsletter Marketing

Media channels

  • SERVICE PILLARS

What's included in our
service: Marketing strategy

Awareness campaigns

They build brand awareness and introduce the brand to a new audience. We create content that captures attention, explains value, and establishes an initial connection with the brand.

Remarketing campaigns

They target people who are already familiar with the brand or have come into contact with it. They remind users of the product, build trust, and move users closer to making a decision.

Lead generation campaigns

Focused on generating leads and inquiries. We design them to be simple, easy to understand, and to motivate users to take action without unnecessary barriers.

Attention-grabbing campaigns

They use a bold idea or format that immediately captures attention.
They quickly engage the audience and create a strong first impression.

Conversion and sales campaigns

Optimized for performance and results.We focus on sales, orders, and specific actions while continuously evaluating and optimizing each campaign.
OUR PROCESS

How we teamwork

Step 1

Brand analysis
and competitive review

Survey
Step 2

Defining
goals

Planning the next steps
Step 3

Communication
strategy

Creative concept and execution
Step 4

Media
strategy

Media planning
Step 5

Optimization
and evaluation

Results
  • MEDIA PLAN

Media Strategy in practice

Schedule
When campaigns run and how they build on one another
Budgets
How we allocate investment across channels and campaign stages
Channels
Where the brand communicates and reaches its target audience
Formats
What content we use at each stage of the campaign
Online & Offline
How we connect digital campaigns with real-world experiences
Digital Reels
  • OFFLINE CAMPAIGNS

Offline and channel integration

We take an integrated approach to marketing. We connect online campaigns with offline media, including out-of-home advertising, PR articles, and video, so every channel works together as one cohesive system.
OOH Citylight
  • WHY US

Marketing works when it has system, direction, and continuity. That's why we start with a strategy, not visuals—to ensure it works in the long run.

Ready for a change? Let's work together to create something great and meaningful.

@tatrachema

Tatrachema

The Tatrachema brand regularly brings products that have a fixed place in households as well as professional environments. Our task was to translate this everyday relevance into attractive content for social media We prepared reels and posts that clearly demonstrated product benefits and practical applications while building brand trust. Authentic visuals, clear messaging, and a consistent style helped translate the brand's strength into the digital space, creating content that not only engages but also performs.