- CASE STUDY
Mono
Fashion
MONO focuses on menswear, with an emphasis on quality, style and personal service.
MONO focuses on menswear, with an emphasis on quality, style and personal service.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Web designUI/UXMarketing communications
- PROJECT OVERVIEW
MONO Fashion is a specialist menswear store in Košice with its own tailoring workshop and a selection of 14 European brands. Its communications centre on the idea of “Confidence in Every Detail” and a strong Instagram community of 6,480 followers.
Design
process
1
Discovery
Analysis of the menswear marketUnique selling point — the in-house tailoring workshopCustomer profile — a man who dresses with intention2
Strategy
Timeless elegance reflecting the collectionPutting the tailoring workshop at the heart of communicationsCommunications for men who know why details matter3
Solution
Web design with timeless premium aestheticsShowcasing 14 European brands and the tailoring workshopCommunication strategy and Instagram content- THE CHALLENGE
MONO Fashion wanted its online presence to reflect the quality of its premium collection and in-house tailoring workshop. The goal was to create a website that shows it is more than a suit store: it is a place where style and confidence are shaped down to the last detail.
Web- IMPACT
The new premium website strengthened MONO Fashion’s position and put its tailoring workshop at the heart of its communications. The result was a 43% rise in website traffic, a 38% increase in enquiries about tailoring and alterations, and an Instagram community of 6,480 followers.
- MONO IN NUMBERS
Community
6 480
Instagram followers who love menswear
Web
+43%
increase following the new website launch
Inquiries
+38%
increase following the new website launch
Web
Web
Web
Web
Web
- RECOMMENDED
More case studies
HOTEL POD LIPOUHotelWeb
CukrovarDevelopment projectSocial
NEOREALReal estate agencyWeb design
