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  • CASE STUDY

Namex

Traditional Slovak snack producer
Slovak snacks for every taste and occasion, made with a focus on quality, tradition and authentic flavour.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Communication strategyIntegrated campaignsWebMascots and avatarsPackaging designVehicle wrapsMedia StrategyPROOHGoogle AdsMeta campaignsSocial mediaReels
  • PROJECT OVERVIEW

Namex is a Slovak producer of corn puffs and snacks with a strong retail presence. What began as online communications grew into a full brand transformation, spanning packaging, a website, mascots, PR, outdoor advertising and performance campaigns. At the heart of PEPE Chrumky’s communications are Good Chrumka and Bad Chrumka, two distinctive characters that create a memorable format for campaigns, social media, PR, outdoor media and retail.

Design
process

1

Discovery

Analysis of FMCG snack communications on Meta platformsIdentifying target audiences for corn puffs and snacksDefining the tone — playful, appetizing and scroll-stopping
2

Strategy

Striking visual content that makes people stop scrollingProduct content with an emotional dimensionConsistent communications across Facebook and Instagram
3

Solution

Reels and posts for Facebook and InstagramVisually consistent branded contentCampaigns for seasonal occasions
  • THE CHALLENGE

Namex had a familiar product but lacked a distinctive brand world. The goal was to move beyond product-led messaging and create a unified platform that would stand out online, in stores and in outdoor advertising. We created Good Chrumka and Bad Chrumka, a pair of mascots that make it possible to develop memorable content across video, campaigns, PR, packaging and outdoor media. The result is a lasting brand world that connects every communication channel.

  • IMPACT

The new communications positioned Namex as a modern snack brand with its own characters, humour and distinct visual world. Good Chrumka and Bad Chrumka give PEPE Chrumky a recognizable face across packaging, the website, outdoor advertising, PR, ads and social media. The result is a consistent brand world that builds awareness, recognition and customer trust over time.

  • CAMPAIGN CONCEPT

The “Chrumky Get Up to Mischief” concept centres on two best friends: kind Good Chrumka and daring Bad Chrumka, who keeps getting her into trouble. Together, they create a playful brand world built on humour and fun. Each new story can develop across video, social media, PR, outdoor advertising and packaging. One creative concept connects the entire communications world of PEPE Chrumky.

  • NAMEX IN NUMBERS
Brand Recognition

+178%

increase in brand recognition on store shelves
Brand Awareness

+318%

Ad recall
Campaign views

4,1 mil

campaign views

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
Contact us
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Social media
Social media
Social media
Vehicle wraps
Billboard
Box
Mascots
Packaging design
Packaging design
Packaging design
Packaging design
  • NAMEX CAMPAIGNS
CampaignCrunchy Blockbuster
CampaignCrunchy Summer
CampaignThe Ham Classic
CampaignJump Into Crunch
Campaign
Campaign

Idea

Crunchy BlockbusterGood Chrumka vs. Bad ChrumkaThe cinema turns chaotic
When the crunching starts, so does a show full of unexpected mischief.
Campaign

Character

Good Chrumka
TimidOverreactsEmpathetic
Bad Chrumka
MischievousStarts the actionConfident
Campaign
Campaign

Idea

Summer calm turns to chaosGood Chrumka vs. Bad ChrumkaEven a beach day needs some fun
With Bad Chrumka around, even a quiet day at the beach can turn into a crunchy adventure in seconds.
Campaign

Character

Good Chrumka
TimidOverreactsEmpathetic
Bad Chrumka
MischievousStarts the actionConfident
Campaign
Campaign

Idea

The ham classic is backCheerful PEPE PigPEPE Pig makes a clumsy comeback.
With clumsy PEPE Pig, even carrying a box of corn puffs quickly turns into a little show.
Campaign

Character

PEPE Pig
CheerfulAlways hungryEmpathetic
Campaign
Campaign

Idea

Jump Into CrunchGood Chrumka vs. Bad ChrumkaSummer chaos by the pool
When Good Chrumka and Bad Chrumka meet by the pool, a peaceful summer day quickly turns into a dose of crunchy chaos.
Campaign

Character

Good Chrumka
TimidOverreactsEmpathetic
Bad Chrumka
MischievousStarts the actionConfident
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