- CASE STUDY
Noosi
Fashion, lifestyle, and local production
A modern Slovak brand focused on authenticity, playfulness, and genuine local production.
A modern Slovak brand focused on authenticity, playfulness, and genuine local production.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
NamingBrand identityWebMarketing strategyCampaigns (Meta, Google)Photography
- PROJECT OVERVIEW
Noosi is a modern Slovak children’s clothing brand—sustainable, locally produced, and playful. We built it entirely from scratch, from the name, logo, and brand identity to the website, photo shoots, and campaigns covering the entire SEE–THINK–DO–CARE funnel. Tagline: “Are you ready for the new summer drop?”
Design
process
1
Discovery
Analysis of the children’s clothing market and competitorsDefining the USP — sustainability + local productionTarget audience: values-driven parents aged 25–402
Strategy
A playful yellow brand identity that instantly sets the brand apart from competitorsCampaigns covering the entire SEE–THINK–DO–CARE funnelLocal production as an authentic story, not greenwashing3
Solution
Name, logo, brand guidelines, and an e-commerce websiteMeta and Google campaigns covering the entire sales funnelCollection photo shoots for the website and social media- THE CHALLENGE
The challenge was to build noosi from the ground up—from naming, identity, and brand strategy all the way to the e-shop, product photography, and a comprehensive campaign. In the competitive children’s clothing segment, it was also necessary to clearly differentiate the brand and build its story around local production and sustainability as genuine values, not just marketing slogans.
Business cards- IMPACT
Built from the ground up, the brand now has a strong identity, a functional online store, and campaigns covering the entire purchase funnel. The playful yellow visual identity helped noosi stand out, while local production and sustainability created an authentic brand story. Brand recall among the target audience increased by 91% within the first three months of launch.
- NOOSI BY THE NUMBERS
Brand recognition
+74%
increase in brand recognition among the target audience after launch
Brand recall
+91%
increase in brand recall among parents aged 25–40 after three months
Brand built from scratch
Full-service delivery
naming, brand identity, website, campaigns, and photo shoots
Roll-up banner
Product tag
Promotional merchandise
Logo
Logo
Logo
Web
Product tag
Presentation folderWeb
Brand identity
Social media
Logo
Logo
Logo
Photography
Logo
Promotional merchandisePhotography
Photography
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