- CASE STUDY
Penta Hospitals
Hospital network
One of Central Europe’s largest hospital networks, focused on modern, accessible healthcare.
One of Central Europe’s largest hospital networks, focused on modern, accessible healthcare.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Advertising campaignsSocial Media MarketingCommunication
- PROJECT OVERVIEW
Penta Hospitals is one of the largest hospital networks in Central Europe. Our work included social media, video and acquisition campaigns for individual hospitals, with the aim of explaining healthcare in a more modern, human and accessible way. A major part of the project was introducing Nemocnica Bory, its services, doctors and new standard of care to the public.
Design
process
1
Discovery
Analysis of healthcare communications and patient perceptionsIdentifying the need to make the healthcare brand more humanPatient profiles and decision factors2
Strategy
Doctors and patient stories at the heart of communicationsHealthcare with a human face, beyond corporate statisticsConsistent social media presence that builds trust3
Solution
Campaign communications on Meta platformsSocial media content featuring doctors and patientsCommunication strategy for hospitals in Slovakia and the Czech Republic- THE CHALLENGE
The challenge was to communicate healthcare with expertise and credibility while keeping it human and easy to understand. Penta Hospitals needed to show the doctors, nurses and teams behind its technology and medical procedures. For Nemocnica Bory, the aim was also to build awareness of a completely new hospital, introduce its services and earn public trust before it was fully established.
Campaigns
- IMPACT
The communications strengthened the perception of Penta Hospitals as a modern, trusted hospital network with a human face. Social media and video campaigns made specialist topics more accessible, while launch communications introduced Nemocnica Bory to patients. Performance campaigns also generated interest in selected services, departments and hospitals across the network.
- PENTA IN NUMBERS
Brand Awareness
46%
increase in brand awareness during the Nemocnica Bory launch
Video views
3.8M
video views across campaigns for Nemocnica Bory and other hospitals
Campaign reach
8.4M
reach across social media, video and performance campaigns
Campaigns
Campaigns
Citylight poster
Campaigns
Campaigns
Citylight posterCampaigns
Campaigns
LogoKampane
Citylight poster
Citylight posterCampaigns
Campaigns
Campaigns
Logo
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