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  • CASE STUDY

Pharminfo

Healthcare, Pharmacy
A company focused on digital solutions, health data management and information systems for the pharmaceutical and healthcare sectors.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
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  • PROJECT OVERVIEW

PharmINFO operates ADC Číselník, a central database of more than 35,000 pharmaceutical products used by almost every pharmacy in Slovakia. The system reaches 3.7 million users and records 60 million views each year. “Data you can rely on.”

Design
process

1

Discovery

Analysis of how B2B customers perceive PharmINFOIdentifying gaps in the existing identityPositioning as a technology leader in Slovakia’s pharmaceutical market
2

Strategy

Modern technology identity with a dynamic gradientWebsite with a clear structure for the B2B product portfolioCommunicating the systems’ precision and reliability
3

Solution

New logo and complete visual systemWebsite optimized for B2B customersTypography system and brand guidelines
  • THE CHALLENGE

PharmINFO operates ADC Číselník, a key system used by pharmacies across Slovakia. Despite its strong market position, its identity and website did not reflect the technical quality of its products. The challenge was to create a modern presence that would strengthen trust in the brand and support further growth in the B2B market.

Business cards
  • IMPACT

The new technology-led identity and redesigned website strengthened PharmINFO’s position as a leader in Slovakia’s pharmaceutical market and made its products easier to present. The result is a more modern, credible brand, with perceived trustworthiness rising by 58%.

  • PHARMINFO IN NUMBERS
Users

3.7M

annual system users
Views

60M

annual views of the pharmaceutical portal
Trustworthiness

+58%

after rebranding and the new website launch

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
Contact us
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Visual identity
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pharminfo 08 logo whiteLogo
Web
pharminfo 12 brand iconographyIconography
pharminfo 13 stationery collageBrand identity
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