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  • CASE STUDY

Senec Margovo

Real estate development
A premium residential development combining innovation with modern urban living.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identitySocial mediaAdvertising campaignsUI/UXCMS3D visualizationsCommunication strategyMedia StrategyPROOHCGI
  • PROJECT OVERVIEW

Senec Margovo is a new residential development designed to create a modern urban district in one of the most promising locations near Bratislava. From the start, we took responsibility for the project’s complete marketing communications—from strategy, branding and content creation to performance campaigns, PR, advertising materials and the design of a new website. Our task was to build a strong brand, support land sales and create an effective system for generating qualified sales leads.

Design
process

1

Discovery

Market and competitor analysisDefining target audiences and the communication strategyBuilding a sales-focused marketing ecosystem
2

Strategy

A 360° marketing strategy to support salesBuilding the brand of a new urban districtData-driven performance marketing
3

Solution

New visual communications and project brandingLead generation through Google Ads and Meta AdsWebsite, CRM automation and sales support
  • THE CHALLENGE

The project entered the market at a stage when we needed both to introduce the location and build trust in an entirely new brand. The challenge was to create consistent communications across every channel, set the development apart from competitors and provide the sales team with a steady flow of qualified leads.

The solution also included analytics setup, automated enquiry handling and a marketing ecosystem designed to support the project’s long-term growth.

3D visualization
  • IMPACT

In the first two months, we built a working marketing system to support the project’s sales. Campaigns generated more than 804 sales leads, CGI videos on social media received over 300,000 views, and the project gained a new visual identity, sales messaging and a modern website ready for launch.

By connecting the CRM, analytics tools and automated lead processing, we created an efficient workflow that helps the sales team respond to enquiries faster and continually improve marketing activities using real data.

  • SENEC MARGOVO IN NUMBERS
Leads

804

leads generated in the first two months
Video marketing

300 000+

views of CGI videos on Instagram in two months
Marketing

360°

full marketing support, from strategy to sales

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
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3D visualization
3D visualization
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Web
3D visualization
3D visualization
3D visualization
3D visualization
3D visualization
Web
Web
Web
3D visualization
3D visualization
Brand guidelines
Citylight poster
Roll-up banner
3D visualization
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