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  • CASE STUDY

SlovakiaPharm

Dietary supplement company
Produces and sells dietary supplements intended to support health.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Visual identityLogoBrand guidelinesPackaging design
slovakiapharm clean 01 hero
  • PROJECT OVERVIEW

SlovakiaPharm is a Slovak dietary supplement producer aiming to become the number-one brand recommended by pharmacists. We created a complete rebrand, from a new logo and brand guidelines to packaging for the full product range. The message “For the days when you want to feel better” brings a more modern, human character to the brand.

Design
process

1

Discovery

Analysis of sales and buying behaviour in pharmaciesDefining the brand’s value against international competitorsDecision factors — packaging and trust
2

Strategy

Professional purple identity for the pharmacy settingConsistent packaging system that can grow with new product linesCommunicating precision, clarity and expert credentials
3

Solution

New logo, brand guidelines and colour systemPackaging design for the full product rangeBrand materials for pharmacy retail spaces
  • THE CHALLENGE

SlovakiaPharm had a clear ambition: to become the number-one brand recommended by pharmacists. In the competitive dietary supplement market, it needed an identity that inspired trust and was instantly recognizable. The goal was to create a cohesive brand system—from the logo and guidelines to packaging across the range—that could support growth and future product lines.

slovakiapharm clean 02 products widePackaging design
  • IMPACT

The new purple identity gave SlovakiaPharm a clean, consistent and professional look, making its products easier to recognize on pharmacy shelves and the brand more trustworthy. A unified packaging system also created a strong foundation for the whole portfolio and future expansion. Sales rose by 47% in the first six months after rebranding, and the new brand strengthened SlovakiaPharm’s position with customers and pharmacists.

  • SLOVAKIAPHARM IN NUMBERS
Brand recognition

+66%

recognition on pharmacy shelves
Trust

+63%

perceived trustworthiness among pharmacists
Sales

+47%

sales growth in the first six months after rebranding

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
Contact us
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