- CASE STUDY
SPP distribúcia
Distribution network operator
SPP distribúcia owns and operates Slovakia’s gas distribution network.
SPP distribúcia owns and operates Slovakia’s gas distribution network.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
Web designUI/UXCMS
- PROJECT OVERVIEW
SPP distribúcia created the “Môj nový kotol” campaign to encourage households to replace old boilers with modern condensing models, supported by vouchers worth up to €600. Our task was to create a clear website that guides customers from choosing a boiler to receiving a voucher.
Design
process
1
Discovery
Analysis of household behaviour when replacing heating systemsIdentifying information gaps and process complexityCustomer journey from initial interest to application2
Strategy
Step-by-step guide without technical hurdlesClear path: voucher → boiler selection → applicationSPP brand credibility as a key conversion driver3
Solution
Campaign website with intuitive navigationFilter for 36 boiler models by specificationsCMS for managing campaign content- THE CHALLENGE
SPP distribúcia needed a campaign website that would guide households through the entire boiler replacement process. The goal was to create an easy-to-follow path from choosing the right model to applying for a voucher, step by step and without unnecessary complications.
Web- IMPACT
The campaign website guides customers from selecting a boiler to submitting a voucher application. Clear filters for 36 models and a simple form make the process easier and reduce incomplete applications, while SPP branding builds trust at every step.
- SPP DISTRIBÚCIA IN NUMBERS
Brand trust
78%
trust in the product and campaign
SEO
TOP 3
Google ranking for the keyword “boiler for the home”
Core web vitals
1.6s
Website load time
Web
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