- CASE STUDY
Strada
Vehicle rental, Corporate mobility, Fleet management
A comprehensive redesign of the STRADA brand – from a new logo and visual identity to a modern website combining functionality, aesthetics, and professional presentation.
A comprehensive redesign of the STRADA brand – from a new logo and visual identity to a modern website combining functionality, aesthetics, and professional presentation.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
LogoVisual identityBrandingUX/UI DesignWeb designWeb development
- PROJECT OVERVIEW
STRADA BUSINESS SERVICE specializes in short-term and long-term vehicle rental and comprehensive mobility solutions for corporate clients. Our collaboration focused on a complete brand redesign – from a new logo and visual identity to a modern website. The goal was to strengthen the company's professional image, unify its visual communication, and create a digital presence that clearly showcases its vehicle range and services for corporate clients. The result is a modern, consistent identity that better reflects the company's focus and reinforces its credibility in corporate mobility.
Design
process
1
Discovery
Analysis of the original visual identity and brand communicationIdentification of corporate clients' needsDefinition of the brand's direction in the mobility sector2
Strategy
A modern B2B identity built on trust and professionalismA consistent visual language across all communicationClear UX/UI architecture for the new website3
Solution
Logo redesign and a complete visual identityA modern responsive websitePresentation of vehicle rental and corporate mobility services- THE CHALLENGE
STRADA BUSINESS SERVICE operates in corporate mobility, where trust, professionalism, and reliability are key factors in customers' decisions. However, the original visual identity and website did not adequately reflect the company's character or the quality of its services. The main challenge was to create a modern, unified brand that could communicate its values effectively and appeal to corporate clients. Another important part of the brief was to design a clear digital presence that would make it easier to navigate the vehicle rental and fleet management offering. The goal was to connect the new visual language with a functional website and create a consistent, professional, and credible presentation of the brand.
- IMPACT
The comprehensive redesign of STRADA BUSINESS SERVICE delivered a modern, unified visual identity that strengthens its professional image and credibility in corporate mobility. The new logo and visual system created a consistent foundation for communication and gave the brand a more distinctive, memorable presence.
The new website combines contemporary design with a clear presentation of services, making it easier for corporate customers to explore vehicle rental and fleet management options. Intuitive navigation and responsive implementation also improve the user experience across devices.
The result is a complete transformation of the company's visual and digital presence, creating a solid foundation for brand building, more effective communication, and further business growth.
- STRADA IN NUMBERS
Rebranding
360°
complete renewal of the brand's visual presentation
Brand & Web
2 v 1
new visual identity and digital presence
Communication
100 %
a consistent brand language across all designed materials
Promotional merchandise
Promotional merchandise
Business cards
Logo
Logo
Logo
Promotional merchandise
Promotional merchandise
Folder
Brand guidelinesBrand identity
Promotional merchandise
Promotional merchandiseBrand identity
Web
Web
Web
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