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  • CASE STUDY

Tatrachema

Cleaning products, hygiene, and household care
Reliable solutions for everyday household care. Effective, simple, and focused on quality.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
 Social Media MarketingReelsPostsCommunication
  • PROJECT OVERVIEW

Tatrachema is a Slovak manufacturer of household cleaning products with an 80-year tradition. In a market where customers choose between products in a matter of seconds, brand recognition is crucial. The goal was to develop campaigns, Reels, and posts that would increase awareness of Tatrachema and influence purchasing decisions at the point of sale.

Design
process

1

Discovery

Analysis of existing social media communication and resultsIdentification of target audiencesAnalysis of FMCG communication trends on Meta platforms
2

Strategy

Trending video formats for reaching a younger audienceAn 80-year tradition as a force for communication, not nostalgiaConsistent brand aesthetics across Facebook and Instagram
3

Solution

Reels and posts for Facebook and InstagramBrand-consistent visual communicationA regular content calendar with campaign waves
  • THE CHALLENGE

Tatrachema set out with the ambition to go beyond standard brand awareness efforts and directly influence customers’ purchasing decisions. In a market filled with comparable products, brand recognition and trust often make the difference. The goal, therefore, was to create content that would bring Tatrachema into customers’ everyday lives and support their informed choice at the point of sale.

Social media
  • IMPACT

Creative campaigns, Reels, and posts generated 2.9 million views and 20,100 interactions on Facebook and Instagram over three months. Tatrachema’s brand recognition increased by 318%, helping to influence customers’ purchasing behavior. Tatrachema is now a brand that customers recognize and actively seek out, rather than just another product on the shelf.

  • TATRACHEMA BY THE NUMBERS
Facebook + Instagram

2.9 million

views and a reach of 725,700 people over three months
Facebook + Instagram

20,100

interactions—comments, shares, and likes over three months
Brand recall

+318%

increase in brand recognition on store shelves

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
Contact us
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Social media
Social media
Reels
Social media
Reels
Social media
Reels
Reels
Reels
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@tatrachema

Tatrachema

The Tatrachema brand regularly brings products that have a fixed place in households as well as professional environments. Our task was to translate this everyday relevance into attractive content for social media We prepared reels and posts that clearly demonstrated product benefits and practical applications while building brand trust. Authentic visuals, clear messaging, and a consistent style helped translate the brand's strength into the digital space, creating content that not only engages but also performs.
Case Study Tatrachema
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