Social Media Trends That Will Dominate 2023

As each new year begins, social media experts predict the trends that could shape the next twelve months. Here are the trends we expected to define 2023 and what brands could do to prepare.

YouTube Shorts will keep growing

YouTube Shorts, short videos similar to Instagram Reels and TikTok clips, were expected to attract  even more attention in 2023. The trend had already begun in 2022.  According to Adweek,  YouTube Shorts reached around 30 billion views per day. The article expected that figure to keep rising.

Creators were beginning to see how YouTube Shorts could  help them grow. Shorts could attract new followers and bring viewers to creators’  longer videos.

Original content will matter more

Tired of seeing the same videos repeated across Instagram and TikTok? The article expected copied formats to lose some appeal in 2023, while  original, engaging content would be valued by viewers and the brands that pay creators for posts and videos.

Brands will focus on user generated content

User generated content (UGC) had attracted growing attention. A  2021 study found that  80% of surveyed consumers said UGC influenced their purchasing decisions. Why?

Many consumers had grown tired of polished, paid influencer photos. When choosing a product, they were paying more attention to ordinary buyers who had purchased it themselves and  shared honest experiences on social media.

The article expected UGC to  spread across social platforms , including YouTube, Instagram, TikTok, and Facebook, and to compete more directly with traditional influencer content.

 

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Social media trends and SEO

SEO je skratka, ktorá označuje optimalizáciu pre vyhľadávače a s ktorou sa často stretávajú SEO špecialisti, marketéri a copywriteri. Po novom by sa s ňou však mali oboznámiť social media creators should understand it too.

Research cited at the time suggested that many Gen Z users searched for products and services on  social platforms such as Instagram and TikTok. If you want more people to discover your profile, include relevant keywords in your descriptions.

Brand transparency and authenticity

Transparency and authenticity were already important, but pressure on companies to show how they worked and whom they worked with was growing. Experts expected brands to  rethink how they communicated with followers and customers.

Some also expected customers to ask large companies to take a leading role  in addressing social, environmental, and political issues, which could change what brands post on social media.

One example of a brand that speaks about wider issues  is Ben & Jerry’s. Its social channels cover sustainability and environmental initiatives, and sometimes its views on social and political questions.

The metaverse enters social media

The metaverse blends physical and virtual experiences. In 2023, the article expected it to appear more often on  social media. Brands and creators were expected to experiment with it in their posts.

What might that look like? The article pointed to  custom avatars, virtual reality, and NFTs.

Some brands had already  added metaverse elements to their social content. Starbucks, for example, offered customers digital collectibles. Nike created an interactive world called NIKELAND, where users could play sports themed games, and also experimented with NFTs and avatars.

 

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Super apps combine several features

Super apps combine messaging, video, entertainment, shopping, and payments in one place. That can give users  a convenient way to meet several needs.

In 2023, experts expected existing apps to grow into super apps, rather than entirely new ones to appear. They anticipated  more features in apps people already used.

TikTok was one example. It had recently  added several features, including longer videos and stories. Meta was also expanding WhatsApp beyond messaging, with community and payment features in selected regions.

Social media as a customer service channel

The article predicted that more businesses would use social media for customer service in 2023, helping them  resolve problems and answer purchase questions faster. Brands were also expected to interact more often through comments, potentially increasing reach and sales.

Keeping up with every new trend can be difficult. If you lack the time or simply do not enjoy managing social media,  let us help. We can manage your social accounts and create posts designed to  reach more people.