- CASE STUDY
Trones
Gemstones, Bespoke Jewellery
A premium world of gemstones combining expert selection and a personal approach with the option to create a unique piece of bespoke jewellery.
A premium world of gemstones combining expert selection and a personal approach with the option to create a unique piece of bespoke jewellery.
- SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
WebDesignVisual identityPhotographyNamingLogo
- PROJECT OVERVIEW
TRONES offers a premium world of gemstones and bespoke jewellery, where quality, provenance, and trust are key to every purchase decision. Our collaboration focused on creating a modern website that combines product exclusivity with a simple and intuitive shopping experience. The result is a visually refined and functional digital space that reinforces the brand’s premium character, presents its portfolio clearly, and supports sales.
Design
process
1
Discovery
Analysis of the customer journey when choosing gemstonesIdentifying the needs of the premium segmentAnalysis and categorisation of the product portfolio2
Strategy
A UX/UI concept built around trust and a premium experienceSimplifying navigation across an extensive gemstone portfolioCombining expert content with sales functionality3
Solution
Complete design and development of the new websitePremium responsive design and intuitive navigationClear product presentation designed to support sales- THE CHALLENGE
TRONES was created as a new brand with the ambition of bringing a premium world of gemstones and jewellery to the market. The brand therefore had to be built almost entirely from the ground up. The challenge was to create a brand that communicated exclusivity, expertise, and trust from the very first interaction—essential qualities for high-value products. Starting with the name and a complete visual identity, we gradually built the brand’s entire communication platform. We then carried it through to professional product photography and a comprehensive website capable of translating TRONES’ premium character into a refined digital shopping experience.
- IMPACT
TRONES now has a fully developed brand with a clear premium character—from its name and visual identity to professional product presentation. A coherent brand system created a credible foundation for communicating products where provenance, quality, and visual detail play a decisive role.
Professional photography and the new website brought the brand’s character into the digital space and created a seamless shopping experience from first contact to product selection. The result is a consistent brand ready to strengthen its position in the premium segment and develop sales systematically.
- TRONES IN NUMBERS
Business
+28%
increase in orders after the launch of the new website
Conversion
+31%
increase in the website conversion rate
Engagement
+44%
increase in time spent browsing products
Web
Web
Web
Web
Promotional merchandise
Packaging design
Packaging design
Business cards
Promotional merchandise
Citylight poster
Citylight poster
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