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  • CASE STUDY

Veltrek

Outdoor brands, Distribution, B2B
A premium outdoor brand distributor connecting manufacturers with retail partners.
  • SCOPE OF OUR WORK
A brief summary of the specific services and activities we have provided for the client.
NamingVisual identityMarketing communicationsMarketing strategyBrandingWeb
  • PROJECT OVERVIEW

For 25 years, Veltrek has partnered with premium Italian outdoor equipment manufacturers. Brands such as AKU, Fizan and Mac in a Sac offer quality products built on craftsmanship, experience and function.

Design
process

1

Discovery

Analysis of outdoor distribution in the Czech and Slovak marketsB2B value proposition for partnershipsIdentifying the gap between experience and visual presentation
2

Strategy

Dynamic red-and-black outdoor identityWebsite architecture for B2B and B2C audiencesDedicated presentation for each brand
3

Solution

Naming, logo and brand guidelinesWebsite showcasing AKU, Fizan and Mac in a SacCommunication strategy for business partnerships
  • THE CHALLENGE

Veltrek needed an identity and website that reflected its 25 years of experience, premium brands and strong partnerships. The goal was to create a modern presentation that would reinforce the company’s professionalism and credibility and support its position as a strong partner in the outdoor market.

Logo
  • IMPACT

The new outdoor identity and clear website strengthened Veltrek’s position as a premium distributor. Dedicated sections introduce AKU, Fizan and Mac in a Sac to both business partners and customers. The message “Gear That Moves the Market” highlights 25 years of experience and expertise.

  • VELTREK IN NUMBERS
Partners

+69%

recognition among business partners
Distribution

+54%

increase in interest in distribution partnerships
Brand trust

+81%

perceived trustworthiness among partners and customers

We do not create work just for show. We build brands, systems, and solutions that deliver lasting business value.

Miroslav Raško – Founder / CEO
Business cards
Envelope
Web
Letterhead
Promotional merchandise
Logo
Logo
Logo
Logo
Presentation folder
Citylight poster
Beach flag
Brand identity
Flyer
Graphic pattern
Web
Promotional merchandise
Promotional merchandise
Promotional merchandise
Vehicle wrap
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