Instagram Stories campaigns—they’re already helping our clients achieve above-average results!

From a marketing perspective, Instagram is currently considered the second most important social network. More than 500 million users actively visit it every day, and you’ll undoubtedly find your potential customers among them. There are many ways to reach them. However, one of the most effective is Instagram Stories campaigns, which offer a number of valuable benefits.

It wasn't that long ago that advertising options on Instagram were limited exclusively to standard posts. Even through them, Many companies were able to achieve above-average results. Statistics even show that Instagram ads reach over a million users each month. If you manage to promote an interesting post, you can minimize advertising costs and achieve a conversion rate that significantly exceeds the rates achieved through other marketing channels.

Advertising Campaigns on Social Media However, they underwent a significant transformation after Instagram introduced a new feature—advertising directly within Stories. We began actively using this feature in campaigns for our clients as well. For Penta, we created these unique creative campaigns, which allowed us to reach our target audience and achieve very good results.

Instagram Stories and Their Popularity

The data show that Instagram Stories are an important pillar of communication on this social network. 50 % of all companies use Stories, which up to one-third of users view every day. Instagram itself is taking steps that increasingly favor the posting of Stories. All you have to do is Compare the average engagement on a standard post and a story. It's not uncommon for an Instagram Story to have double or triple the reach. This is partly because Instagram users are An intuitive way to learn to click on Stories as soon as you open the app, which literally invite interaction.

Speaking of customer interactions, in the case of Instagram Stories, these are at the 20 % level, which is truly a remarkable figure. People are simply used to answering questions in Stories, opening links with the traditional „swipe up“ gesture, or clicking on polls. Moreover, if Take advantage of Instagram Stories campaigns, interactions related to conversions could be even greater!

Instagram Stories Campaigns and Their Features

While regular Instagram Stories have a „lifespan“ of 24 hours and then automatically disappear, in the case of Instagram Stories campaigns, You can set the duration according to your needs. When creating a campaign, you can choose the goal you are trying to achieve – brand awareness, reach, video views, conversions, app installs, lead generation (filling out a contact form, sending a message, making a phone call…), or clicks to the website. Based on the selected campaign goal, the following is then It's important to create engaging Stories, which will motivate users to complete the desired conversion.

Bonus – the ability to promote links. Unless you have 10,000 followers on Instagram, you can't include external links in your Stories. However, as part of an Instagram Stories campaign, you can promote links even if you don't have the required number of followers.

In an Instagram Stories campaign, you can promote either a photo, a carousel, or a video. To achieve optimal results, Instagram itself recommends setting the length of photo campaigns to 10 seconds and video campaigns to 15 seconds. This will most likely manages to hold the audience's attention. It is important that a photo, video, or custom-designed graphic have aspect ratio 9:16, which will make it display in full-screen mode. If the ad features a person speaking, It is recommended to add subtitles. The thing is, not all users watch Instagram Stories with the sound on.

Instagram Stories campaigns offer endless possibilities for creative expression. That’s exactly why we love using them. Here are two examples of original campaigns we created for our client that received a very positive response from customers.

Statistics Worth Noting

How effective are Instagram Stories campaigns? The experience of major global companies shows that An Instagram Stories campaign can have up to three times the reach of a standard sponsored post on the same budget. A pilot test conducted by Airbnb demonstrated the significant benefits of Instagram Stories campaigns. Through these campaigns, the company was able to successfully promote a new feature and achieve an increase in the conversion rate of more than 10 % compared to a campaign in the form of a traditional post. What more is there to say?

Results-Driven Social Media Management

To get the most out of your Instagram Stories campaigns, you should Leave the matter in the hands of experts. Only well-thought-out creative content combined with precise campaign parameter settings can ensure above-average results. We at Monkeymedia We constantly monitor new trends and adapt to them. Professional social media management It's always about progress and innovation. We consider Instagram Stories campaigns to be an essential part of marketing that can help achieve set goals. If you'd like to use them as well take your business to the next level, don't hesitate to contact us!