{"id":23977,"date":"2020-04-29T11:36:00","date_gmt":"2020-04-29T09:36:00","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=23977"},"modified":"2026-06-12T15:09:44","modified_gmt":"2026-06-12T15:09:44","slug":"brandova-identita-a-logo-firmy-toto-su-zakladne-pravidla-uspechu","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/brandova-identita-a-logo-firmy-toto-su-zakladne-pravidla-uspechu\/","title":{"rendered":"Brandov\u00e1 identita a logo firmy \u2013 toto s\u00fa z\u00e1kladn\u00e9 pravidl\u00e1 \u00faspechu"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Marketingov\u00ed odborn\u00edci sa zhoduj\u00fa na tom, \u017ee brandov\u00e1 identita je dnes jedn\u00fdm z\u00a0k\u013e\u00fa\u010dov\u00fdch aspektov \u00faspechu firmy. Nez\u00e1le\u017e\u00ed na tom, \u010di p\u00f4sob\u00edte v\u00a0online alebo offline svete. Origin\u00e1lne logo na mieru v\u00a0kombin\u00e1cii s\u00a0dobrou komunika\u010dnou strat\u00e9giou v\u00e1m pom\u00f4\u017eu vybudova\u0165 siln\u00fa zna\u010dku, ktorej bud\u00fa z\u00e1kazn\u00edci d\u00f4verova\u0165.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proposal <a href=\"https:\/\/www.ecommercebridge.sk\/ako-dokaze-dobra-brandova-identita-posunut-znacku-na-novy-level\/\">brandovej identity<\/a> a\u00a0loga je opraden\u00fdm mnoh\u00fdmi legendami a\u00a0nepravdami. Pri slovensk\u00fdch z\u00e1kazn\u00edkoch sa \u010dasto stret\u00e1vame s\u00a0po\u017eiadavkou <strong>navrhn\u00fa\u0165 logo na mieru e\u0161te pred t\u00fdm, ako m\u00e1 dan\u00fd projekt zadefinovan\u00e9 hodnoty a\u00a0in\u00e9 d\u00f4le\u017eit\u00e9 aspekty brandovej strat\u00e9gie<\/strong>. V\u00fdroba loga by mala by\u0165 zalo\u017een\u00e1 na tom, \u017ee v\u00fdsledn\u00e1 grafika bude naplno odzrkad\u013eova\u0165 va\u0161u firmu \u010di projekt. Teda, nem\u00f4\u017ee by\u0165 prv\u00fdm krokom pri tvorbe brandovej identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo na mieru m\u00f4\u017ee vyzera\u0165 na prv\u00fd poh\u013ead jednoducho, no v\u00a0skuto\u010dnosti obsahuje mnoh\u00e9 detaily, ktor\u00e9 v\u00a0z\u00e1kazn\u00edkoch vzbudzuj\u00fa ur\u010dit\u00e9 pocity. Aj mali\u010dkosti ako <strong>tvar \u010di farba loga m\u00f4\u017eu \u00faplne zmeni\u0165 poh\u013ead \u013eud\u00ed na v\u00e1\u0161 projekt<\/strong>. Pr\u00e1ve preto mus\u00ed dizajn\u00e9r pred n\u00e1vrhom loga dobre pozna\u0165 va\u0161u firmu. Vopred by ste preto mali vedie\u0165, \u010do budete pred\u00e1va\u0165 a\u00a0kto bude va\u0161ou cie\u013eovou skupinou. Na z\u00e1klade t\u00fdchto d\u00e1t sa vytvor\u00ed <strong>kompletn\u00e1 brandov\u00e1 strat\u00e9gia<\/strong>, ktorej posledn\u00fdm bodom je n\u00e1vrh loga.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-v-roba-loga-vlastnoru-ne-alebo-od-profesion-lov\"><strong>V\u00fdroba loga \u2013 vlastnoru\u010dne alebo od profesion\u00e1lov?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pri na\u0161ej pr\u00e1ci sa neraz stret\u00e1vame s\u00a0\u013eu\u010fmi, ktor\u00ed si chc\u00fa logo navrhn\u00fa\u0165 sami. Nevidia zmysel v\u00a0n\u00e1vrhu loga od profesion\u00e1lov, ke\u010f si ho vedia vytvori\u0165 aj svojpomocne v\u00a0r\u00f4znych online n\u00e1strojoch. <strong>Vlastnoru\u010dn\u00fa v\u00fdrobu loga v\u0161ak neodpor\u00fa\u010dame<\/strong>. Toti\u017eto, logo firmy nie je len o\u00a0tom, aby pekne vyzeralo. Za jeho n\u00e1vrhom sa ukr\u00fdva ve\u013ek\u00e1 <strong>psychol\u00f3gia tvarov, farieb a\u00a0fontov p\u00edsma<\/strong>, ktor\u00fa dostato\u010dne dobre ovl\u00e1daj\u00fa len profesion\u00e1li. Takzvan\u00e9 \u201ehomemade\u201c log\u00e1 s\u00edce m\u00f4\u017eu vyzera\u0165 pekne, no je pravdepodobn\u00e9, \u017ee <strong>nedok\u00e1\u017eu dostato\u010dne dobre prezentova\u0165 va\u0161u spolo\u010dnos\u0165<\/strong> alebo projekt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo na mieru mus\u00ed by\u0165 navrhnut\u00e9 aj <strong>s\u00a0d\u00f4razom na mo\u017enosti jeho aplik\u00e1cie<\/strong>. Pod\u013ea toho, kam budete logo umiest\u0148ova\u0165, s\u00fa navrhnut\u00e9 r\u00f4zne verzie a\u00a0farebn\u00e9 varianty. Treba myslie\u0165 na to, \u017ee logo je z\u00e1kladn\u00fdm prvkom brandovej identity a\u00a0pr\u00e1ve <strong>na z\u00e1klade loga si \u013eudia o\u00a0v\u00e1s robia obraz<\/strong>. Dobr\u00e9 logo v\u00e1m vydr\u017e\u00ed aj nieko\u013eko desiatok rokov a\u00a0pozna\u0165 ho bude \u00faplne ka\u017ed\u00fd. <strong>Nepodce\u0148ujte jeho v\u00fdznam, neprece\u0148ujte svoje schopnosti a\u00a0zverte jeho v\u00fdrobu do r\u00fak profesion\u00e1lom!<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-parametre-spe-n-ho-loga\"><strong>Parametre \u00faspe\u0161n\u00e9ho loga<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pop\u00edsa\u0165 univerz\u00e1lne k\u013e\u00fa\u010dov\u00e9 parametre \u00faspe\u0161n\u00e9ho loga je prakticky nemo\u017en\u00e9. <strong>Do hry vstupuje mno\u017estvo individu\u00e1lnych faktorov<\/strong>, ktor\u00e9 zohr\u00e1vaj\u00fa rolu v\u00a0tom, ako bude logo z\u00e1kazn\u00edkmi vn\u00edman\u00e9. Prvky, ktor\u00e9 dok\u00e1\u017eu spravi\u0165 logo \u00faspe\u0161n\u00fdm, m\u00f4\u017eeme prezentova\u0165 na 3 jednoduch\u00fdch pr\u00edkladoch popul\u00e1rnych brandov\u00fdch ident\u00edt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-mcdonald-s\"><strong>McDonald\u2019s<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"180\" class=\"wp-image-23979 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo1-300x180.png\" alt=\"\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo1-300x180.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo1-768x462.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo1.png 990w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/180;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Logo tohto \u00faspe\u0161n\u00e9ho fastfoodov\u00e9ho re\u0165azca je pekn\u00fdm pr\u00edkladom toho, \u017ee jeho n\u00e1vrh by mal by\u0165 <strong>posledn\u00fdm bodom tvorby brandovej identity<\/strong>. Toti\u017eto, charakteristick\u00e9 M bolo navrhnut\u00e9 a\u017e pri tvorbe dizajnu re\u0161taur\u00e1ci\u00ed. Ke\u010f\u017ee skvele zapadlo do architektonick\u00e9ho konceptu, McDonald\u2019s sa rozhodol pou\u017ei\u0165 ho ako svoje logo. <strong>Vzniklo tak \u00faplne prirodzene, na z\u00e1klade \u010dinnost\u00ed firmy<\/strong>. Plat\u00ed tu star\u00e9 zn\u00e1me \u2013 v\u00a0jednoduchosti je kr\u00e1sa. \u017dlt\u00e1 farba loga <strong>navodzuje optimizmus a\u00a0pocit \u0161\u0165astia<\/strong>, ktor\u00fd je jedn\u00fdm z\u00a0k\u013e\u00fa\u010dov\u00fdch pilierov brandovej komunik\u00e1cie McDonald\u2019s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-coca-cola\"><strong>Coca-Cola<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"184\" class=\"wp-image-23980 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo2-300x184.jpg\" alt=\"\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo2-300x184.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo2-768x470.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo2.jpg 980w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/184;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladom \u00faspechu tohto loga s\u00fa 3 z\u00e1kladn\u00e9 aspekty \u2013 <strong>jednoduchos\u0165, spr\u00e1vna farba a\u00a0font p\u00edsma<\/strong>. \u010cerven\u00e1 je symbolom \u017eivota, em\u00f3ci\u00ed, radosti a l\u00e1sky. A\u00a0presne to sa sna\u017e\u00ed brandov\u00e1 strat\u00e9gia Coca-Coly komunikova\u0165. V\u00a0jej reklam\u00e1ch vid\u00edte \u0161\u0165astn\u00e9 rodiny, zamilovan\u00e9 p\u00e1ry, pozit\u00edvne em\u00f3cie. <strong>Pr\u00edjemn\u00fd feeling navodzuje aj samotn\u00fd hrav\u00fd font p\u00edsma<\/strong>. A\u00a0presne to je v\u00a0tomto odvetv\u00ed produktov d\u00f4le\u017eit\u00e9 \u2013 aby si \u013eudia dan\u00fd n\u00e1poj sp\u00e1jali s\u00a0dobrou n\u00e1ladou. Aj preto n\u00e1jdete Coca-Colu prakticky na v\u0161etk\u00fdch z\u00e1bavn\u00fdch spolo\u010densk\u00fdch akci\u00e1ch a\u00a0podujatiach.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-harvard\"><strong>Harvard<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"163\" class=\"wp-image-23981 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo3-300x163.png\" alt=\"\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo3-300x163.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/mmlo3.png 734w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/163;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00ed pekn\u00fd pr\u00edklad toho, ako logo odr\u00e1\u017ea hlavn\u00e9 hodnoty a\u00a0poslanie danej spolo\u010dnosti, v\u00a0tomto pr\u00edpade vzdel\u00e1vacej in\u0161tit\u00facie. Jednotliv\u00e9 <strong>prvky loga odkazuj\u00fa na hist\u00f3riu a\u00a0trad\u00edcie, latinsk\u00e9 slovo \u201eVeritas\u201c v\u00a0preklade znamen\u00e1 pravda<\/strong>. Takto koncipovan\u00e9 logo vzbudzuje d\u00f4veru, autoritu a\u00a0spo\u013eahlivos\u0165. Na bohat\u00e9 trad\u00edcie odkazuje aj font p\u00edsma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-logo-na-mieru-od-n-s\"><strong>Logo na mieru od n\u00e1s<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">S n\u00e1vrhom brandovej strat\u00e9gie v\u00e1m radi pom\u00f4\u017eeme aj my, v Monkeymedia. Log\u00e1 pre na\u0161ich klientov navrhuje <strong>kreat\u00edvny dizajn\u00e9r Ondro<\/strong>. V\u00fdroba loga je spojen\u00e1 s\u00a0komplexnou anal\u00fdzou brandovej strat\u00e9gie, z\u00e1meru projektu a\u00a0cie\u013eovej skupiny. Na z\u00e1klade mnoh\u00fdch vstupn\u00fdch parametrov dok\u00e1\u017eeme pripravi\u0165 <strong>origin\u00e1lne logo na mieru, ktor\u00e9 bude dokonale reprezentova\u0165 v\u00e1\u0161 projekt<\/strong>. Stane sa dobre zapam\u00e4tate\u013en\u00fdm a\u00a0potenci\u00e1lni z\u00e1kazn\u00edci si na z\u00e1klade neho ihne\u010f vytvoria spr\u00e1vny obraz o\u00a0va\u0161om projekte.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-na-a-pr-ca-logo-luma-m-da\"><strong>Na\u0161a pr\u00e1ca \u2013 logo LUMA M\u00f3da<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Medzi na\u0161e najnov\u0161ie pr\u00e1ce patr\u00ed napr\u00edklad <strong>tvorba novej brandovej identity pre m\u00f3dny e-shop LUMA M\u00f3da<\/strong>. P\u00f4vodn\u00e1 brandov\u00e1 strat\u00e9gia klienta nekore\u0161pondovala s\u00a0o\u010dak\u00e1vaniami modern\u00fdch z\u00e1kazn\u00edkov a\u00a0vizu\u00e1lnou prezent\u00e1ciou, preto sme navrhli jej \u00fapravu. Vytvorili sme <strong>\u00faplne nov\u00e9 logo LUMA<\/strong>, ktor\u00e9ho s\u00fa\u010das\u0165ou je logo icon LM. Ten odkazuje na slovo LU-MA, ale aj LUMA M\u00f3da.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"198\" class=\"wp-image-23984 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/luma1-300x198.jpg\" alt=\"\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/luma1-300x198.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/luma1-768x508.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/04\/luma1.jpg 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/198;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eRozhodli sme sa pre jednoduch\u00fd, \u013eahko zapam\u00e4tate\u013en\u00fd \u0161t\u00fdl loga. Font p\u00edsma sme prisp\u00f4sobili tak, aby p\u00f4sobil pr\u00e9miovo, v\u00a0potenci\u00e1lnych z\u00e1kazn\u00edkoch vyvol\u00e1val dojem kvality, prec\u00edznosti, elegancie.\u201c Ondro, kreat\u00edvny dizajn\u00e9r.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chcete aj vy posun\u00fa\u0165 v\u00e1\u0161 projekt na \u201enext level\u201c?<\/strong> Radi si vypo\u010dujeme v\u00e1\u0161 pr\u00edbeh a\u00a0navrhneme v\u00e1m funk\u010dn\u00e9 rie\u0161enie. Profesion\u00e1lne navrhnut\u00e9 <strong>logo na mieru a\u00a0brandov\u00e1 strat\u00e9gia<\/strong> vzbudia vo va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkoch z\u00e1ujem. Va\u0161a zna\u010dka sa stane zapam\u00e4tate\u013enou, ob\u013e\u00fabenou a\u00a0pom\u00f4\u017ee v\u00e1m oslovi\u0165 t\u00fdch spr\u00e1vnych \u013eud\u00ed spr\u00e1vnym sp\u00f4sobom. <strong>Tak \u010do, idete s\u00a0nami do toho?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00ed odborn\u00edci sa zhoduj\u00fa na tom, \u017ee brandov\u00e1 identita je dnes jedn\u00fdm z\u00a0k\u013e\u00fa\u010dov\u00fdch aspektov \u00faspechu firmy. Nez\u00e1le\u017e\u00ed na tom, \u010di p\u00f4sob\u00edte v\u00a0online alebo offline svete. Origin\u00e1lne logo na mieru v\u00a0kombin\u00e1cii s\u00a0dobrou komunika\u010dnou strat\u00e9giou v\u00e1m pom\u00f4\u017eu vybudova\u0165 siln\u00fa zna\u010dku, ktorej bud\u00fa z\u00e1kazn\u00edci d\u00f4verova\u0165. N\u00e1vrh brandovej identity a\u00a0loga je opraden\u00fdm mnoh\u00fdmi legendami a\u00a0nepravdami. Pri slovensk\u00fdch z\u00e1kazn\u00edkoch sa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-23977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandov\u00e1 identita a logo firmy \u2013 toto s\u00fa z\u00e1kladn\u00e9 pravidl\u00e1 \u00faspechu - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Marketingov\u00ed odborn\u00edci sa zhoduj\u00fa na tom, \u017ee brandov\u00e1 identita je dnes jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch aspektov \u00faspechu firmy. Nez\u00e1le\u017e\u00ed na tom, \u010di p\u00f4sob\u00edte v online alebo offline svete. Origin\u00e1lne logo na mieru v kombin\u00e1cii s dobrou komunika\u010dnou strat\u00e9giou v\u00e1m pom\u00f4\u017eu vybudova\u0165 siln\u00fa zna\u010dku, ktorej bud\u00fa z\u00e1kazn\u00edci d\u00f4verova\u0165.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/brandova-identita-a-logo-firmy-toto-su-zakladne-pravidla-uspechu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandov\u00e1 identita a logo firmy \u2013 toto s\u00fa z\u00e1kladn\u00e9 pravidl\u00e1 \u00faspechu - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Marketingov\u00ed odborn\u00edci sa zhoduj\u00fa na tom, \u017ee brandov\u00e1 identita je dnes jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch aspektov \u00faspechu firmy. 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