{"id":24154,"date":"2020-05-11T21:03:00","date_gmt":"2020-05-11T19:03:00","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=24154"},"modified":"2026-07-16T08:55:52","modified_gmt":"2026-07-16T08:55:52","slug":"pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/","title":{"rendered":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a&nbsp;uspie\u0165 na \u0148om s&nbsp;novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v&nbsp;Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a&nbsp;dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako pri ka\u017edom na\u0161om klientovi, aj pri zna\u010dke Marcus Darsen sme <strong>za\u010dali s&nbsp;anal\u00fdzou jej hlavn\u00fdch hodn\u00f4t a&nbsp;z\u00e1merov<\/strong>. Zhodnotili sme stav na trhu a&nbsp;konkuren\u010dn\u00e9 prostredie, na z\u00e1klade \u010doho sme navrhli postup na dosiahnutie vyt\u00fd\u010den\u00fdch cie\u013eov.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kompletn-identita-zna-ky-a-kolekci\"><strong>Kompletn\u00e1 identita zna\u010dky a&nbsp;kolekci\u00ed<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vieme, \u017ee v&nbsp;m\u00f3dnom svete je d\u00f4le\u017eit\u00e9 odl\u00ed\u0161i\u0165 sa. A&nbsp;to nielen samotn\u00fdmi produktmi, ale aj sp\u00f4sobom komunik\u00e1cie. Navrhli sme preto <strong>kompletne nov\u00fa vizu\u00e1lnu identitu zna\u010dky<\/strong>, do ktorej sme zakomponovali netradi\u010dn\u00e9 prvky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"435\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md5.jpg\" alt=\"\" class=\"wp-image-24158 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md5.jpg 800w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md5-300x163.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md5-768x418.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/435;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201e\u013dudia z&nbsp;Monkeymedia mi pri tvorbe brandovej identity doslova videli do hlavy. Ve\u013emi dobre porozumeli hlavn\u00fdm hodnot\u00e1m zna\u010dky a&nbsp;v\u010faka bohat\u00fdm sk\u00fasenostiam mi v\u017edy uk\u00e1zali aj in\u00fd poh\u013ead na vec\u201c Marcus Darsen, CEO<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md4-1024x683.jpg\" alt=\"\" class=\"wp-image-24157 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md4-1024x683.jpg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md4-300x200.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md4-768x512.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md4-1536x1024.jpg 1536w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/md4.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;s\u00falade s&nbsp;vizu\u00e1lnou identitou brandu sme vytvorili aj n\u00e1vrh samotn\u00fdch kolekci\u00ed. Dbali sme na <strong>konzistentnos\u0165 \u0161t\u00fdlu a&nbsp;komunik\u00e1cie<\/strong>, aby sme vytvorili zapam\u00e4tate\u013en\u00fd koncept, ktor\u00fd bude p\u00fata\u0165 pozornos\u0165.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-foto-kampane\"><strong>Foto kampane<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ako jeden z&nbsp;hlavn\u00fdch pilierov komunika\u010dnej strat\u00e9gie sme zvolili foto kampane. Pri ich v\u00fdrobe sme zvolili overen\u00e9 postupy, ktor\u00e9 sme na mieru prisp\u00f4sobili individu\u00e1lnym po\u017eiadavk\u00e1m klienta. Zastre\u0161ili sme <strong>kompletn\u00fa v\u00fdrobu kampan\u00ed, od v\u00fdberu vhodn\u00e9ho \u0161t\u00fadia a&nbsp;modeliek, cez scen\u00e1r fotenia, a\u017e po samotn\u00e9 spracovanie a&nbsp;\u00fapravu v\u00fdstupov<\/strong>. Origin\u00e1lne kampane dok\u00e1zali efekt\u00edvne zauja\u0165 cie\u013eov\u00fa skupinu a&nbsp;prezentova\u0165 hlavn\u00e9 hodnoty zna\u010dky Marcus Darsen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"686\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05571-1024x686.jpg\" alt=\"\" class=\"wp-image-24160 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05571-1024x686.jpg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05571-300x201.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05571-768x515.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05571.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/686;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eUspie\u0165 v&nbsp;m\u00f3dnom sektore nie je \u013eahk\u00e9, ale v\u010faka efekt\u00edvnym kampaniam sa n\u00e1m podarilo prerazi\u0165\u201c Marcus Darsen, CEO<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-video-kampane\"><strong>Video kampane<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Foto kampane sme sa rozhodli podpori\u0165 a&nbsp;o\u017eivi\u0165 unik\u00e1tne spracovan\u00fdmi prezenta\u010dn\u00fdmi videami. Prostredn\u00edctvom nich sa n\u00e1m podarilo <strong>zachyti\u0165 pozornos\u0165 div\u00e1kov<\/strong> naprie\u010d jednotliv\u00fdmi komunika\u010dn\u00fdmi kan\u00e1lmi a&nbsp;zacieli\u0165 na em\u00f3cie. Pomohli n\u00e1m maximalizova\u0165 konverzie a&nbsp;zv\u00fd\u0161i\u0165 \u00farove\u0148 povedomia o&nbsp;zna\u010dke.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"686\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05805-1024x686.jpg\" alt=\"\" class=\"wp-image-24161 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05805-1024x686.jpg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05805-300x201.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05805-768x515.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/DSC05805.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/686;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eVideo propaga\u010dn\u00e9 materi\u00e1ly pova\u017eujem za naj\u00faspe\u0161nej\u0161iu formu reklamy. \u013dudia sa n\u00e1m za\u010dali oz\u00fdva\u0165 sami, bez toho, aby sme ich akt\u00edvne oslovovali my.\u201c Marcus Darsen, CEO<\/em><\/p>\n\n\n\n<iframe width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/-3yxI6ImeeQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Dlhodob\u00e1 spolupr\u00e1ca so zna\u010dkou Marcus Darsen dala aj n\u00e1m mno\u017estvo nov\u00fdch sk\u00fasenost\u00ed a&nbsp;sme radi, \u017ee m\u00f4\u017eeme by\u0165 jej s\u00fa\u010das\u0165ou. Sme si ist\u00ed, \u017ee tento slovensk\u00fd brand m\u00e1 pred sebou e\u0161te ve\u013emi zauj\u00edmav\u00fa cestu s&nbsp;potenci\u00e1lom v\u00fdznamn\u00fdch \u00faspechov.<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a&nbsp;uspie\u0165 na \u0148om s&nbsp;novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v&nbsp;Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a&nbsp;dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,403],"tags":[],"class_list":["post-24154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-stories","category-inside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a uspie\u0165 na \u0148om s novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a uspie\u0165 na \u0148om s novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-11T19:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T08:55:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mdt-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen?\",\"datePublished\":\"2020-05-11T19:03:00+00:00\",\"dateModified\":\"2026-07-16T08:55:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/\"},\"wordCount\":550,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/mdt-1.jpg\",\"articleSection\":[\"Case Stories\",\"Inside\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/\",\"name\":\"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen? - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/mdt-1.jpg\",\"datePublished\":\"2020-05-11T19:03:00+00:00\",\"dateModified\":\"2026-07-16T08:55:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"description\":\"M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a uspie\u0165 na \u0148om s novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/mdt-1.jpg\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/mdt-1.jpg\",\"width\":900,\"height\":434},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/monkeymedia.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/\",\"name\":\"Monkeymedia\",\"description\":\"Monkeymedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monkeymedia.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\",\"name\":\"Redakcia Monkeymedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"caption\":\"Redakcia Monkeymedia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen? - Monkeymedia","description":"M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a uspie\u0165 na \u0148om s novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monkeymedia.sk\/en\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/","og_locale":"en_US","og_type":"article","og_title":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen? - Monkeymedia","og_description":"M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a uspie\u0165 na \u0148om s novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?","og_url":"https:\/\/monkeymedia.sk\/en\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/","og_site_name":"Monkeymedia","article_published_time":"2020-05-11T19:03:00+00:00","article_modified_time":"2026-07-16T08:55:52+00:00","og_image":[{"width":900,"height":434,"url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mdt-1.jpg","type":"image\/jpeg"}],"author":"Redakcia Monkeymedia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redakcia Monkeymedia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#article","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/"},"author":{"name":"Redakcia Monkeymedia","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"headline":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen?","datePublished":"2020-05-11T19:03:00+00:00","dateModified":"2026-07-16T08:55:52+00:00","mainEntityOfPage":{"@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/"},"wordCount":550,"commentCount":0,"image":{"@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mdt-1.jpg","articleSection":["Case Stories","Inside"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/","url":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/","name":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen? - Monkeymedia","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#primaryimage"},"image":{"@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mdt-1.jpg","datePublished":"2020-05-11T19:03:00+00:00","dateModified":"2026-07-16T08:55:52+00:00","author":{"@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"description":"M\u00f3dny sektor je ve\u013emi saturovan\u00fdm trhom a uspie\u0165 na \u0148om s novou zna\u010dkou vie by\u0165 \u010dasto n\u00e1ro\u010dn\u00e9. No my v Monkeymedia m\u00e1me radi v\u00fdzvy. Preto, ke\u010f pri\u0161la ponuka na spolupr\u00e1cu so slovenskou m\u00f3dnou zna\u010dkou Marcus Darsen, nev\u00e1hali sme ani chv\u00ed\u013eku. Prostredn\u00edctvom na\u0161ich komplexn\u00fdch rie\u0161en\u00ed na mieru sme dali brandu spr\u00e1vnu tv\u00e1r a dosiahli sme vyt\u00fd\u010den\u00e9 ciele. Ako sa n\u00e1m to podarilo?","breadcrumb":{"@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#primaryimage","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mdt-1.jpg","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mdt-1.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/monkeymedia.sk\/pripadova-studia-ako-sme-pomohli-nakopnut-modnu-znacku-marcus-darsen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/monkeymedia.sk\/"},{"@type":"ListItem","position":2,"name":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: ako sme pomohli nakopn\u00fa\u0165 m\u00f3dnu zna\u010dku Marcus Darsen?"}]},{"@type":"WebSite","@id":"https:\/\/monkeymedia.sk\/#website","url":"https:\/\/monkeymedia.sk\/","name":"Monkeymedia","description":"Monkeymedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monkeymedia.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb","name":"Monkeymedia Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","caption":"Redakcia Monkeymedia"}}]}},"_links":{"self":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/24154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/comments?post=24154"}],"version-history":[{"count":1,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/24154\/revisions"}],"predecessor-version":[{"id":61873,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/24154\/revisions\/61873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media\/30539"}],"wp:attachment":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media?parent=24154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/categories?post=24154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/tags?post=24154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}