{"id":24723,"date":"2020-05-29T15:21:00","date_gmt":"2020-05-29T13:21:00","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=24723"},"modified":"2026-06-12T15:09:40","modified_gmt":"2026-06-12T15:09:40","slug":"ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\/","title":{"rendered":"Ako funguje SEO optimaliz\u00e1cia a pre\u010do ju zveri\u0165 do r\u00fak profesion\u00e1lom?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>P\u00e1\u010dilo by sa v\u00e1m, ak by na v\u00e1\u0161 web chodili denne stovky nakupuj\u00facich z\u00e1kazn\u00edkov, len tak, bez akejko\u013evek platenej reklamy? Toto nie je \u017eiadna fikcia alebo nere\u00e1lny sen, zabezpe\u010di\u0165 to dok\u00e1\u017ee kvalitn\u00e1 SEO optimaliz\u00e1cia webu. Ako funguje a\u00a0pre\u010do by ste jej aj vy mali venova\u0165 pozornos\u0165?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cielenie na potenci\u00e1lnych z\u00e1kazn\u00edkov vo v\u00fdsledkoch vyh\u013ead\u00e1vania m\u00e1 v\u00a0marketingu ve\u013ek\u00fd v\u00fdznam. Ako sme popisovali aj v\u00a0na\u0161om predch\u00e1dzaj\u00facom \u010dl\u00e1nku \u201e<a href=\"https:\/\/monkeymedia.sk\/en\/google-vyhladavacia-kampan-toto-su-jej-najvacsie-vyhody-a-nevyhody\/\">Google vyh\u013ead\u00e1vacia kampa\u0148 \u2013 toto s\u00fa jej najv\u00e4\u010d\u0161ie v\u00fdhody a\u00a0nev\u00fdhody<\/a>\u201c, ak \u010dlovek na internete nie\u010do akt\u00edvne vyh\u013ead\u00e1va, <strong>pravdepodobne je pripraven\u00fd k\u00fapi\u0165 to<\/strong>. Ke\u010f chcete nov\u00fa v\u0155ta\u010dku, do vyh\u013ead\u00e1va\u010da zad\u00e1te napr\u00edklad k\u013e\u00fa\u010dov\u00e9 spojenie \u201enajlep\u0161ie v\u0155ta\u010dky\u201c a\u00a0kliknete na niektor\u00fd z\u00a0v\u00fdsledkov, ktor\u00e9 sa v\u00e1m zobrazia ako prv\u00e9. Ak v\u00e1s ponuka zaujme, kupujete. <strong>SEO optimaliz\u00e1cia m\u00e1 za cie\u013e dosta\u0165 v\u00e1\u0161 web na prv\u00fa str\u00e1nku vyh\u013ead\u00e1vania<\/strong>, aby ste mohli oslovi\u0165 pr\u00e1ve tak\u00fdchto \u013eud\u00ed, ktor\u00ed s\u00fa pripraven\u00ed nakupova\u0165.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-seo-optimaliz-cia-nie-je-m-gia\"><strong>SEO optimaliz\u00e1cia nie je m\u00e1gia!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci SEO optimaliz\u00e1cia sa mnoh\u00fdm majite\u013eom webov jav\u00ed ako nezrozumite\u013en\u00e1 sple\u0165 k\u00faziel a\u00a0m\u00e1gie, v\u00a0skuto\u010dnosti <strong>je zalo\u017een\u00e1 na presne definovan\u00fdch princ\u00edpoch<\/strong>. V\u00a0z\u00e1sade sa del\u00ed na on-page a\u00a0off-page SEO. Existuje obrovsk\u00e9 mno\u017estvo faktorov, ktor\u00e9 sa v\u00a0r\u00e1mci optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de zoh\u013ead\u0148uj\u00fa. Toto s\u00fa tie najd\u00f4le\u017eitej\u0161ie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On-page SEO<\/strong> \u2013 vhodn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 zakomponovan\u00e9 do textov na webe, r\u00fdchlos\u0165 na\u010d\u00edtania webu, bounce rate pou\u017e\u00edvate\u013eov, \u010das str\u00e1ven\u00fd n\u00e1v\u0161tevn\u00edkmi na danej str\u00e1nke.<\/li>\n<li><strong>Off-page SEO<\/strong> \u2013 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 web z\u00a0in\u00fdch relevantn\u00fdch zdrojov, zdie\u013eania na soci\u00e1lnych sie\u0165ach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Funguje to pomerne jednoducho. <strong>Google automaticky neust\u00e1le skenuje v\u00e1\u0161 web a\u00a0v\u0161\u00edma si jednotliv\u00e9 SEO faktory<\/strong>. Tie vyhodnocuje a\u00a0porovn\u00e1va s\u00a0in\u00fdmi konkuren\u010dn\u00fdmi webmi, na z\u00e1klade \u010doho vytv\u00e1ra poradie, v\u00a0ktorom sa bud\u00fa zobrazova\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Teda, ke\u010f podniknete <strong>kroky k\u00a0zlep\u0161eniu SEO<\/strong>, Google si to v\u0161imne a\u00a0postupne v\u00e1s bude vo vyh\u013ead\u00e1van\u00ed pos\u00fava\u0165 na vy\u0161\u0161ie poz\u00edcie. \u0160tatistiky hovoria, \u017ee <strong>75 % pou\u017e\u00edvate\u013eov Googlu zost\u00e1va na prvej str\u00e1nke vyh\u013ead\u00e1vania<\/strong>. Ak je v\u00e1\u0161 web na tretej \u010di \u0161tvrtej str\u00e1nke, je len miziv\u00e1 \u0161anca, \u017ee v\u00e1m na neho bude prich\u00e1dza\u0165 organick\u00e1 n\u00e1v\u0161tevnos\u0165. Va\u0161\u00edm cie\u013eom tak mus\u00ed by\u0165 dosta\u0165 sa na prv\u00fa str\u00e1nku.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ako-prebieha-seo-optimaliz-cia\"><strong>Ako prebieha SEO optimaliz\u00e1cia?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f\u017ee <a href=\"https:\/\/monkeymedia.sk\/en\/seo-strategia\/\">SEO optimaliz\u00e1cia<\/a> je zalo\u017een\u00e1 na mno\u017estve r\u00f4znych \u00fakonov a\u00a0faktorov, aby ste ju dok\u00e1zali spr\u00e1vne nastavi\u0165, potrebujete ma\u0165 bohat\u00e9 sk\u00fasenosti z\u00a0tejto oblasti. Nehovoriac o tom, \u017ee jednotliv\u00e9 SEO faktory sa \u010dasto menia, udr\u017ea\u0165 s nimi krok tak m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9. Preto <strong>odpor\u00fa\u010dame zveri\u0165 ju do r\u00fak profesion\u00e1lom<\/strong>. Radi v\u00e1m s\u00a0\u0148ou pom\u00f4\u017eeme aj my, v\u00a0Monkeymedia. Najprv mus\u00edme detailne pozna\u0165 v\u00e1\u0161 produkt alebo slu\u017ebu a\u00a0cie\u013eov\u00fa skupinu. Na z\u00e1klade t\u00fdchto d\u00e1t <strong>zanalyzujeme k\u013e\u00fa\u010dov\u00e9 slov\u00e1 t\u00fdkaj\u00face sa v\u00e1\u0161ho webu<\/strong> a\u00a0vyhodnot\u00edme, ktor\u00e9 z\u00a0nich vyu\u017eijeme v\u00a0r\u00e1mci SEO optimaliz\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Povedzme, \u017ee m\u00e1te e-shop s\u00a0v\u0155ta\u010dkami. Na z\u00e1klade anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov a\u00a0va\u0161ej cie\u013eovej skupiny by sme zistili, \u017ee najv\u00fdhodnej\u0161ie bude cieli\u0165 na k\u013e\u00fa\u010dov\u00e9 v\u00fdrazy \u201enajlacnej\u0161ie v\u0155ta\u010dky\u201c a \u201ekvalitn\u00e9 v\u0155ta\u010dky\u201c. N\u00e1sledne vyhodnot\u00edme, ktor\u00e9 <strong>sp\u00f4soby SEO optimaliz\u00e1cie<\/strong> vyu\u017eijeme na to, aby sme va\u0161e str\u00e1nky dostali na prv\u00fa str\u00e1nku vyh\u013ead\u00e1vania. Vykon\u00e1me potrebn\u00e9 <strong>\u00fapravy na webe, optimalizujeme texty a\u00a0zariadime off-page SEO<\/strong>. Mus\u00edte v\u0161ak myslie\u0165 na to, \u017ee SEO optimaliz\u00e1cia je dlhodob\u00fd a\u00a0postupn\u00fd proces. Nem\u00f4\u017eete \u010daka\u0165, \u017ee za t\u00fd\u017ede\u0148 uvid\u00edte ve\u013ek\u00fd progres. Av\u0161ak, prostredn\u00edctvom konzistentnej optimaliz\u00e1cie sa v\u00fdsledky za\u010dn\u00fa postupne dostavova\u0165 a\u00a0<strong>invest\u00edcia do SEO sa v\u00e1m ve\u013emi r\u00fdchlo vr\u00e1ti.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00fdm benefitom je skuto\u010dnos\u0165, \u017ee ke\u010f sa raz dostanete na prv\u00fa str\u00e1nku vyh\u013ead\u00e1vania a\u00a0nepo\u013eav\u00edte vo svojej aktivite, <strong>organick\u00ed n\u00e1v\u0161tevn\u00edci bud\u00fa na v\u00e1\u0161 web chodi\u0165 ka\u017ed\u00fd de\u0148, dlhodobo<\/strong>. Vy tak budete z\u00edskava\u0165 mno\u017estvo nov\u00fdch nakupuj\u00facich z\u00e1kazn\u00edkov prakticky zadarmo. <strong>Tak \u010do, ste pripraven\u00ed posun\u00fa\u0165 va\u0161e SEO na nov\u00fd level? <\/strong>Nev\u00e1hajte a\u00a0<a href=\"https:\/\/monkeymedia.sk\/en\/kontakt\/\">ozvite sa n\u00e1m<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>P\u00e1\u010dilo by sa v\u00e1m, ak by na v\u00e1\u0161 web chodili denne stovky nakupuj\u00facich z\u00e1kazn\u00edkov, len tak, bez akejko\u013evek platenej reklamy? Toto nie je \u017eiadna fikcia alebo nere\u00e1lny sen, zabezpe\u010di\u0165 to dok\u00e1\u017ee kvalitn\u00e1 SEO optimaliz\u00e1cia webu. Ako funguje a\u00a0pre\u010do by ste jej aj vy mali venova\u0165 pozornos\u0165? Cielenie na potenci\u00e1lnych z\u00e1kazn\u00edkov vo v\u00fdsledkoch vyh\u013ead\u00e1vania m\u00e1 v\u00a0marketingu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-24723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako funguje SEO optimaliz\u00e1cia a pre\u010do ju zveri\u0165 do r\u00fak profesion\u00e1lom? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"P\u00e1\u010dilo by sa v\u00e1m, ak by na v\u00e1\u0161 web chodili denne stovky nakupuj\u00facich z\u00e1kazn\u00edkov, len tak, bez akejko\u013evek platenej reklamy? Zabezpe\u010di\u0165 to dok\u00e1\u017ee kvalitn\u00e1 SEO optimaliz\u00e1cia webu. Ako funguje a pre\u010do by ste jej aj vy mali venova\u0165 pozornos\u0165?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako funguje SEO optimaliz\u00e1cia a pre\u010do ju zveri\u0165 do r\u00fak profesion\u00e1lom? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"P\u00e1\u010dilo by sa v\u00e1m, ak by na v\u00e1\u0161 web chodili denne stovky nakupuj\u00facich z\u00e1kazn\u00edkov, len tak, bez akejko\u013evek platenej reklamy? Zabezpe\u010di\u0165 to dok\u00e1\u017ee kvalitn\u00e1 SEO optimaliz\u00e1cia webu. Ako funguje a pre\u010do by ste jej aj vy mali venova\u0165 pozornos\u0165?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-29T13:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T15:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/05\/mmb3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Ako funguje SEO optimaliz\u00e1cia a pre\u010do ju zveri\u0165 do r\u00fak profesion\u00e1lom?\",\"datePublished\":\"2020-05-29T13:21:00+00:00\",\"dateModified\":\"2026-06-12T15:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/\"},\"wordCount\":815,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/mmb3-1.jpg\",\"articleSection\":[\"Think\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/\",\"name\":\"Ako funguje SEO optimaliz\u00e1cia a pre\u010do ju zveri\u0165 do r\u00fak profesion\u00e1lom? - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-funguje-seo-optimalizacia-a-preco-ju-zverit-do-ruk-profesionalom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/mmb3-1.jpg\",\"datePublished\":\"2020-05-29T13:21:00+00:00\",\"dateModified\":\"2026-06-12T15:09:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"description\":\"P\u00e1\u010dilo by sa v\u00e1m, ak by na v\u00e1\u0161 web chodili denne stovky nakupuj\u00facich z\u00e1kazn\u00edkov, len tak, bez akejko\u013evek platenej reklamy? 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