{"id":26772,"date":"2021-10-29T15:59:15","date_gmt":"2021-10-29T13:59:15","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=26772"},"modified":"2026-06-12T15:09:09","modified_gmt":"2026-06-12T15:09:09","slug":"content-marketing-moze-byt-tlaciaren-na-peniaze-a-vy-ho-stale-ignorujete","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/content-marketing-moze-byt-tlaciaren-na-peniaze-a-vy-ho-stale-ignorujete\/","title":{"rendered":"Content marketing m\u00f4\u017ee by\u0165 tla\u010diare\u0148 na peniaze! A vy ho st\u00e1le ignorujete?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Blog? To je to, do \u010doho nasypem stovky eur, pre\u010d\u00edta si to 14 \u013eud\u00ed a\u00a0m\u00e1m z\u00a0toho rovn\u00fdch 0 predajov? \u010eakujem, nepros\u00edm! Blog? To je t\u00e1 skvel\u00e1 ma\u0161ina, ktor\u00e1 mi mesa\u010dne generuje 10\u00a0000 eur v\u00a0objedn\u00e1vkach? Schv\u00e1lne, do ktorej skupiny patr\u00edte vy?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u013ea ot\u00e1zok naraz, no po\u010fme pekne poporiadku. V\u00a0na\u0161ej bran\u017ei sa \u010dasto stret\u00e1vame s\u00a0\u013eu\u010fmi, ktor\u00ed <strong>absol\u00fatne ka\u0161l\u00fa na blog.<\/strong> Nezauj\u00edma ich obsah. Popisy produktov maj\u00fa tvoren\u00e9 3 vetami, akoby vyp\u013eut\u00fdmi z\u00a0nejak\u00e9ho lacn\u00e9ho translatora. Ve\u010f, d\u00f4le\u017eit\u00fd je predsa samotn\u00fd produkt, nie nejak\u00e1 om\u00e1\u010dka okolo, v\u0161ak\u017ee&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00fdto \u010dlovek sa n\u00e1sledne rozhodne svoje produkty promova\u0165 performance kampa\u0148ami. \u00c1no, presne t\u00fdmi surov\u00fdmi kampa\u0148ami v\u00a0\u0161t\u00fdle: <strong>\u201eZ\u013eava 10 %, nak\u00fapte u\u00a0m\u0148a!\u201c<\/strong> Vraz\u00ed do nich 50, 100, 500, 1000 \u20ac, no v\u00fdsledky sa akosi nedostavuj\u00fa. Pre\u010do je tomu tak?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-verzus-37-o-je-viac\"><strong>3 % verzus 37 % &#8211; \u010do je viac?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Teraz d\u00e1vajte ve\u013ek\u00fd, ale naozaj ve\u013ek\u00fd pozor. Odborn\u00edci toti\u017eto pri\u0161li na to, \u017ee potenci\u00e1lnych z\u00e1kazn\u00edkov vo va\u0161om segmente m\u00f4\u017eete <strong>roz\u010dleni\u0165 na 4 men\u0161ie skupinky.<\/strong> Tie vyzeraj\u00fa nejako takto. Predstavte si, \u017ee va\u0161a reklama sa zobraz\u00ed 100 \u013eu\u010fom.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 \u013eudia s\u00fa pripraven\u00ed hne\u010f nak\u00fapi\u0165.<\/strong> Sedia pri po\u010d\u00edta\u010di, v\u00a0ruke dr\u017eia kreditku a\u00a0s\u00fa nedo\u010dkav\u00ed, kedy svoje \u0165a\u017eko zaroben\u00e9 peniaze po\u0161l\u00fa nejak\u00e9mu predajcovi.<\/li>\n<li><strong>18 \u013eud\u00ed je rozhodnut\u00fdch pre k\u00fapu produktu<\/strong>, ktor\u00fd pred\u00e1vate. Av\u0161ak, t\u00edto \u013eudia si e\u0161te h\u013eadaj\u00fa inform\u00e1cie, \u010doho sa pri v\u00fdbere dr\u017ea\u0165, ak\u00e9 parametre sledova\u0165 a\u00a0ako n\u00e1js\u0165 najlep\u0161ie rie\u0161enie pre ich potreby.<\/li>\n<li><strong>19 \u013eud\u00ed vie o\u00a0va\u0161om produkte, ale v\u00a0aktu\u00e1lnej dobe e\u0161te akt\u00edvne nerie\u0161ia k\u00fapu. <\/strong>Bud\u00fa ho v\u0161ak kupova\u0165 v\u00a0doh\u013eadnej bud\u00facnosti.<\/li>\n<li><strong>Zvy\u0161n\u00fdch 60 \u013eud\u00ed v\u00e1\u0161 produkt v\u00a0podstate nepotrebuje a\u00a0nerie\u0161i jeho \u00fa\u010del.<\/strong> St\u00e1le v\u0161ak nie je vyl\u00fa\u010den\u00e9, \u017ee raz ho nebud\u00fa chcie\u0165.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tak a\u00a0teraz po\u010fme k\u00a0veci.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-viete-na-koho-cielite\"><strong>Viete, na koho cielite?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e asi tu\u0161\u00edte, \u010do sa sna\u017e\u00edme poveda\u0165. Ak ste typ podnikate\u013ea, ktor\u00e9ho sme spom\u00ednali v\u00a0\u00favode, <strong>svojimi reklamami cielite na 3 % trhu.<\/strong> Na \u013eud\u00ed, ktor\u00ed s\u00fa pripraven\u00ed nak\u00fapi\u0165. Tak\u00fdch mo\u017eno naozaj oslov\u00edte t\u00fdm, \u017ee im pon\u00faknete surov\u00fa reklamu na 10 % z\u013eavu. Av\u0161ak, z\u00a0t\u00fdch 3 % \u013eud\u00ed rozhodne neoslov\u00edte ka\u017ed\u00e9ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00a0realite tak <strong>zaplat\u00edte \u0165a\u017ek\u00e9 prachy za to, aby sa va\u0161a reklama zobrazila 100 \u013eu\u010fom. <\/strong>Z\u00a0toho oslov\u00edte len 3. Z\u00a0t\u00fdch 3 u\u00a0v\u00e1s re\u00e1lne nak\u00fapi mo\u017eno len 1. D\u00e1my a\u00a0p\u00e1ni, takto nejako vyzer\u00e1 splachovanie pe\u0148az\u00ed do toalety v\u00a0priamom prenose.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nebolo-by-kraj-ie-cieli-na-t-ch-37-ud\"><strong>Nebolo by kraj\u0161ie cieli\u0165 na t\u00fdch 37 % \u013eud\u00ed?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Predstavte si, \u017ee by ste necielili na nedo\u010dkav\u00fdch kupcov, ale na druh\u00fa a\u00a0tretiu skupinku \u013eud\u00ed. Z\u00a0va\u0161ich pe\u0148az\u00ed investovan\u00fdch do reklamy by ste <strong>namiesto 3 \u013eud\u00ed oslovili a\u017e 37.<\/strong> To u\u017e je hne\u010f lep\u0161ie, \u010do poviete?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0\u010do by ste povedali na to, ak by sa v\u00e1m podarilo oslovi\u0165 aj niekoho z\u00a0t\u00fdch zvy\u0161n\u00fdch 60 \u013eud\u00ed? <strong>Bl\u00ed\u017eili by ste sa k\u00a050 % \u00faspe\u0161nosti.<\/strong> U\u017e to za\u010d\u00edna trochu zav\u00e1\u0148a\u0165 peniazmi, v\u0161ak\u017ee?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ot-zna-znie-ako\"><strong>Ot\u00e1zna znie \u2013 AKO?!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ako, doparoma, viete zasiahnu\u0165 t\u00fdch 37 % \u013eud\u00ed? Nebudeme v\u00e1s na\u0165ahova\u0165, odpove\u010f je jednoduch\u00e1. <strong>Je \u0148ou pr\u00e1ve ten \u010dasto ignorovan\u00fd obsah. <\/strong>Ono to v\u00a0skuto\u010dnosti funguje ve\u013emi jednoducho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Povedzme, \u017ee pred\u00e1vate stre\u0161n\u00e9 krytiny. Na svoj blog nap\u00ed\u0161ete \u010dl\u00e1nok o\u00a0tom, <strong>na \u010do si d\u00e1va\u0165 pozor pri v\u00fdbere stre\u0161n\u00fdch kryt\u00edn, ako sa nenecha\u0165 oklama\u0165 pri k\u00fape.<\/strong> Tramtad\u00e1, 18 % \u013eud\u00ed na v\u00e1\u0161 \u010dl\u00e1nok ihne\u010f klikne, lebo to je presne to, \u010do h\u013eadaj\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No po\u010fme \u010falej. Vezmime si, \u017ee nap\u00ed\u0161ete \u010dl\u00e1nok na t\u00e9mu <strong>\u201eAko v\u00e1s va\u0161a star\u0161ia stre\u0161n\u00e1 krytina ober\u00e1 o\u00a0peniaze kv\u00f4li energetick\u00fdm strat\u00e1m\u201c. <\/strong>Baaang, dokonale oslov\u00edte t\u00fa 19 % skupinu \u013eud\u00ed, ktor\u00ed e\u0161te nemaj\u00fa v\u00a0pl\u00e1ne kupova\u0165 strechu, ale vedia, \u017ee \u010doskoro ju potrebova\u0165 bud\u00fa. Z\u00e1rove\u0148 v\u0161ak targetujete aj 60 % skupinu \u013eud\u00ed, ktor\u00ed sa nad strechami v\u00f4bec nezam\u00fd\u0161\u013eaj\u00fa. Uk\u00e1\u017eete im v\u0161ak, \u017ee ich aktu\u00e1lna strecha ich v\u00a0skuto\u010dnosti ober\u00e1 o\u00a0peniaze a\u00a0<strong>hne\u010f za\u010dn\u00fa uva\u017eova\u0165 o\u00a0novej.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1gia? Nie, len efekt\u00edvny content marketing v\u00a0priamom prenose!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tla-iare-na-peniaze-v-praxi\"><strong>Tla\u010diare\u0148 na peniaze v\u00a0praxi<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u010co teraz? Z\u00e1kladom je vytvori\u0165 kvalitn\u00fd, ale <strong>NAOZAJ KVALITN\u00dd obsah.<\/strong> Pod t\u00fdm skuto\u010dne nemysl\u00edme 1,5 NS \u010dl\u00e1nok od lacn\u00e9ho copywritera za 10 \u20ac. Treba \u00eds\u0165 do h\u013abky, vytvori\u0165 vysok\u00fa informa\u010dn\u00fa hodnotu. Chce to brut\u00e1lny titulok, atrakt\u00edvne podtitulky a\u00a0text koncipovan\u00fd tak, \u017ee <strong>\u010ditate\u013e od neho nebude vedie\u0165 odtrhn\u00fa\u0165 zrak.<\/strong> \u010cere\u0161ni\u010dkou na torte mus\u00ed by\u0165 spr\u00e1vne zakomponovan\u00fd call to action prvok, ktor\u00fd presunie va\u0161ich \u010ditate\u013eov do vyt\u00fa\u017eenej 3 % skupiny. Teda, premen\u00ed ich na nakupuj\u00facich z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00fdm d\u00f4le\u017eit\u00fdm krokom v\u00a0tomto z\u00e1bavnom puzzle je propag\u00e1cia. Investujte do Google \u010di social media rekl\u00e1m a\u00a0<strong>dosta\u0148te v\u00e1\u0161 super-kvalitn\u00fd obsah medzi va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/strong> Testujte, sk\u00fa\u0161ajte, experimentujte s\u00a0r\u00f4znymi titulkami. A\u017e jedn\u00e9ho d\u0148a pr\u00eddete na kombo, ktor\u00e9 bude fungova\u0165. A\u00a0zist\u00edte, \u017ee <strong>z ka\u017ed\u00e9ho eur\u00ed\u010dka, ktor\u00e9 investujete do reklamy, sa v\u00e1m vr\u00e1tia napr\u00edklad 3.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0\u010fal\u0161\u00ed postup u\u017e asi pozn\u00e1te. \u010c\u00edm viac pe\u0148az\u00ed do va\u0161ej vyladenej tla\u010diarne nalejete, t\u00fdm viac v\u00e1m ich vyp\u013euje. <strong>Tak \u010do, idete content marketing zanedb\u00e1va\u0165 aj na\u010falej, alebo mu kone\u010dne za\u010dnete venova\u0165 viac pozornosti?<\/strong> Ak s\u00a0n\u00edm budete potrebova\u0165 pom\u00f4c\u0165, <a href=\"https:\/\/monkeymedia.sk\/en\/kontakt\/\">nap\u00ed\u0161te n\u00e1m nejak\u00fd pekn\u00fd mail\u00edk<\/a> a\u00a0m\u00f4\u017eeme sa o\u00a0tom porozpr\u00e1va\u0165. Next-level u\u017e na v\u00e1s \u010dak\u00e1!<\/p>","protected":false},"excerpt":{"rendered":"<p>Blog? To je to, do \u010doho nasypem stovky eur, pre\u010d\u00edta si to 14 \u013eud\u00ed a\u00a0m\u00e1m z\u00a0toho rovn\u00fdch 0 predajov? \u010eakujem, nepros\u00edm! Blog? To je t\u00e1 skvel\u00e1 ma\u0161ina, ktor\u00e1 mi mesa\u010dne generuje 10\u00a0000 eur v\u00a0objedn\u00e1vkach? Schv\u00e1lne, do ktorej skupiny patr\u00edte vy? Ve\u013ea ot\u00e1zok naraz, no po\u010fme pekne poporiadku. V\u00a0na\u0161ej bran\u017ei sa \u010dasto stret\u00e1vame s\u00a0\u013eu\u010fmi, ktor\u00ed absol\u00fatne [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[30],"class_list":["post-26772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing m\u00f4\u017ee by\u0165 tla\u010diare\u0148 na peniaze! A vy ho st\u00e1le ignorujete? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Blog? To je to, do \u010doho nasypem stovky eur, pre\u010d\u00edta si to 14 \u013eud\u00ed a m\u00e1m z toho rovn\u00fdch 0 predajov? \u010eakujem, nepros\u00edm! Blog? To je t\u00e1 skvel\u00e1 ma\u0161ina, ktor\u00e1 mi mesa\u010dne generuje 10 000 eur v objedn\u00e1vkach? Schv\u00e1lne, do ktorej skupiny patr\u00edte vy?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/content-marketing-moze-byt-tlaciaren-na-peniaze-a-vy-ho-stale-ignorujete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing m\u00f4\u017ee by\u0165 tla\u010diare\u0148 na peniaze! A vy ho st\u00e1le ignorujete? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Blog? To je to, do \u010doho nasypem stovky eur, pre\u010d\u00edta si to 14 \u013eud\u00ed a m\u00e1m z toho rovn\u00fdch 0 predajov? \u010eakujem, nepros\u00edm! Blog? To je t\u00e1 skvel\u00e1 ma\u0161ina, ktor\u00e1 mi mesa\u010dne generuje 10 000 eur v objedn\u00e1vkach? Schv\u00e1lne, do ktorej skupiny patr\u00edte vy?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/content-marketing-moze-byt-tlaciaren-na-peniaze-a-vy-ho-stale-ignorujete\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T13:59:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T15:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/10\/content-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/content-marketing-moze-byt-tlaciaren-na-peniaze-a-vy-ho-stale-ignorujete\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/content-marketing-moze-byt-tlaciaren-na-peniaze-a-vy-ho-stale-ignorujete\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Content marketing m\u00f4\u017ee by\u0165 tla\u010diare\u0148 na peniaze! 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