{"id":33485,"date":"2022-11-01T20:46:20","date_gmt":"2022-11-01T19:46:20","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=33485"},"modified":"2026-07-16T08:55:53","modified_gmt":"2026-07-16T08:55:53","slug":"storytelling-1-ako-sa-buduje-unikatny-start-up-v-oblasti-predaja-jazdenych-aut-tomas-martis-autorealitka","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/storytelling-1-ako-sa-buduje-unikatny-start-up-v-oblasti-predaja-jazdenych-aut-tomas-martis-autorealitka\/","title":{"rendered":"Storytelling #1: How Do You Build a Unique Startup in the Used Car Sales Industry?"},"content":{"rendered":"

For the first episode of our \"Storytelling\" interview series, we invited a man who introduced a unique concept for selling used cars to our region. Tom\u00e1\u0161 Marti\u0161 is the driving force behind this unique project Auto Realitka<\/a>. He built it from the ground up, and today it is known throughout Slovakia. How did he land his first customer, what marketing approach does he consider most effective in this business, and what was the biggest challenge he faced when launching his business? <\/strong><\/p>\n

1. How did you get started in business? Did you try a variety of different things, or was Autorealitka your first business? <\/strong><\/h3>\n

Looking back a few years, my early days in business were very interesting to me. Even back in high school, I knew I wanted to start my own business someday, but as is often the case, it took me a while to find my footing. While I was in high school, my mom sold sportswear, and I would go from store to store, offering these clothes to my friends and their parents. I also visited various restaurants and cafes, where I offered the clothing to the staff. At the time, it wasn\u2019t an activity that brought in a lot of money, but every now and then, I used the money to enjoy a nice weekend like any typical teenager.<\/p>\n

When I was 17, I went to England for a summer job, where I managed to earn my first\u2014what was, for me at the time, a significant amount of money\u2014which I used to buy a carpet cleaner, a vacuum cleaner, and some car care products. I created a website and a Facebook page\u2014TOMMYLUX\u2014and started cleaning and deep-cleaning cars in my backyard. Occasionally, I\u2019d go to deep-clean a sofa set, but I always had to ask my mom to drive me there, since I didn\u2019t have a driver\u2019s license yet. As soon as I turned 18, while I was still in high school, I registered my business. At the same time, I attended seminars and lectures at an unnamed financial brokerage firm.<\/p>\n

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\u201eMy last regular job was at a factory in England, where I worked in the human resources department.\u201c<\/h4>\n<\/blockquote>\n

When I graduated from high school and couldn\u2019t afford to go on to college, my little business venture didn\u2019t bring in enough to live on, so I went to work. I worked at two well-known Slovak banks and as a salesman at two used-car dealerships\u2014one of which was the most famous in Czechoslovakia. After that, I went from one job to another (for example, I drove for Uber in Vienna, polished laminate body parts for buses and other machinery near Linz, and so on :D) and, on the side, I\u2019d buy and sell a car here and there. My last full-time job was at a factory in England, where I worked in the HR department and was primarily responsible for Slovak and Polish employees\u2014I recruited new workers, arranged housing for them, and helped them open bank accounts. Plus, I handled some paperwork related to the warehouse and transportation. Subsequently, after an argument with my manager, I returned to Slovakia in December 2017 and was thinking about what to do next. I even had an interview in Vienna with an airline, since I was interested in becoming a flight attendant.<\/p>\n

2. <\/strong>What did Autorealitka do in its early days, and what does it do today? What services do you provide? <\/strong><\/h3>\n

From the very beginning, Autorealitka.sk has been dedicated to helping people who want to sell their cars with ease. At first, I did this work all by myself\u2014it was a one-man show\u2014and then a few friends joined me.<\/p>\n

Today, we\u2019re essentially doing the same thing we did in the beginning\u2014that is, helping people sell their cars\u2014but it\u2019s much more complex and sophisticated. We handle the entire process, from photographing the vehicle and assisting with pricing, advertising on all classifieds portals and social media, communicating with prospective buyers, arranging vehicle viewings, the sale itself, deregistration, and even canceling insurance. We also provide comprehensive services related to vehicle financing and insurance for the buyer, and we have long-standing partnerships with several providers.<\/p>\n

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A post shared by Tom\u00e1\u0161 Marti\u0161 (@tomas.martis)<\/a><\/p>\n<\/div>\n<\/blockquote>\n