{"id":34434,"date":"2022-12-13T16:16:15","date_gmt":"2022-12-13T15:16:15","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=34434"},"modified":"2026-07-16T08:55:50","modified_gmt":"2026-07-16T08:55:50","slug":"case-study-viladomy-budatin-ked-na-emocii-zalezi","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/case-study-viladomy-budatin-ked-na-emocii-zalezi\/","title":{"rendered":"Case Study: Viladomy Budat\u00edn: When Emotion Matters"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Selling a product for a few dozen euros is one thing, but presenting a new real estate development project and motivating people to reserve an apartment costing hundreds of thousands of euros requires bringing your A-game. Take a look at the website we created for the developer LICITOR DEVELOPMENT for the Viladomy Budat\u00edn project. <\/strong><\/p>\n<p style=\"font-weight: 400;\">Viladomy Budat\u00edn is a unique project in the heart of \u017dilina, situated in the midst of nature yet just a stone\u2019s throw from the city. In designing it, the developer focused on an exceptional design inspired by world-class architecture. At the same time, however, they emphasized <strong>the highest standard of living, functionality, and sustainability<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35366 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/3-1024x637.jpg\" alt=\"\" width=\"1024\" height=\"637\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/3-1024x637.jpg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/3-300x187.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/3-768x478.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/3.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/637;\" \/><\/p>\n<p style=\"font-weight: 400;\">The Viladomy Budat\u00edn development project is designed to appeal to the most discerning homebuyers in \u017dilina. Our task was to <a href=\"https:\/\/monkeymedia.sk\/en\/web-na-mieru\/\">create a website<\/a>, which <strong>effectively conveys key values<\/strong> And, most importantly, it evokes such a strong emotional response that the prospective buyer will go ahead and reserve the apartment.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35365 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/2-1-1024x637.jpg\" alt=\"viladomy budat\u00edn case study \" width=\"1024\" height=\"637\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/2-1-1024x637.jpg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/2-1-300x187.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/2-1-768x478.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/2-1.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/637;\" \/><\/p>\n<p style=\"font-weight: 400;\">You can view the website we created here \u2013 <a href=\"https:\/\/www.viladomybudatin.sk\/\">https:\/\/www.viladomybudatin.sk<\/a><\/p>\n<h3><strong>Trendy pastel shades <\/strong><\/h3>\n<p style=\"font-weight: 400;\">When designing a website with an emphasis on <a href=\"https:\/\/monkeymedia.sk\/en\/brandova-identita\/\">branding<\/a>\u00a0We decided to use pastel colors. We chose <strong>soft beige background<\/strong>, which has a calming effect. At the same time, however, it conveys a sense of luxury and premium quality. Last but not least, it evokes the natural character of home life and environmental sustainability.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35370 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.13.48-1024x451.png\" alt=\"viladomy budat\u00edn case study web\" width=\"1024\" height=\"451\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.13.48-1024x451.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.13.48-300x132.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.13.48-768x339.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.13.48-1536x677.png 1536w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.13.48-2048x903.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/451;\" \/><\/p>\n<p style=\"font-weight: 400;\">Of course, the purpose of the website is not simply to present the project aimlessly, but to motivate visitors to convert. Drawing on our UX expertise, we\u2019ve added buttons to individual pages that we\u2019ve distinguished from the rest of the content <strong>highlighted them with a contrasting pastel green color<\/strong>. They immediately catch the eye.<\/p>\n<h3><strong>Visualizations That Evoke Emotion \u00a0<\/strong><\/h3>\n<p style=\"font-weight: 400;\">We have incorporated the following into the website's structure <a href=\"https:\/\/monkeymedia.sk\/en\/3d-vizualizacie\/\">3D visualizations<\/a>, which show not only the object itself, but <strong>as well as the surrounding infrastructure<\/strong> \u2013 greenery, families with children, parked cars, or a view of the property at night.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35367 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/4-1024x637.jpg\" alt=\"viladomy budat\u00edn case study \" width=\"1024\" height=\"637\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/4-1024x637.jpg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/4-300x187.jpg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/4-768x478.jpg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/11\/4.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/637;\" \/><\/p>\n<p style=\"font-weight: 400;\">These visualizations encourage website visitors to start thinking about, <strong>What his life would be like in the Viladomy Budat\u00edn project<\/strong>. They thus evoke a strong emotion, which is a prerequisite for conversion.<\/p>\n<h3><strong>Clear Content Structure <\/strong><\/h3>\n<p style=\"font-weight: 400;\">We have organized the key information about the project into several logical sections to make it as clear and understandable as possible. When creating the content, we d<strong>made extensive use of icons<\/strong>, which make the individual sections even clearer.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35371 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.14.35-1024x400.png\" alt=\"viladomy budat\u00edn case study web\" width=\"1024\" height=\"400\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.14.35-1024x400.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.14.35-300x117.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.14.35-768x300.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.14.35-1536x600.png 1536w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/12\/Snimka-obrazovky-2022-12-13-o-16.14.35-2048x800.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/400;\" \/><\/p>\n<p style=\"font-weight: 400;\">We have posted the following on the website's home page: <strong>Map of the area surrounding the Viladomy Budat\u00edn project<\/strong>, in which we interactively displayed the most important elements of the surrounding infrastructure\u2014a school, a post office, a supermarket, as well as a soccer stadium and an observation tower.<\/p>\n<h3><strong>Easy Apartment Reservations <\/strong><\/h3>\n<p style=\"font-weight: 400;\">To make the reservation process as easy as possible, on the page where you can select an apartment, we have <strong>added a 3D visualization<\/strong>. In it, a prospective buyer selects a floor with a single click and then simply chooses the apartment they are interested in from the floor plan. The most important information is displayed, and by filling out a short form and submitting it, they express their interest in making a reservation.<\/p>\n<p style=\"font-weight: 400;\">We are delighted to be part of such interesting projects and\u00a0<strong>We believe the apartments in the Viladomy Budat\u00edn project will sell like hotcakes<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Preda\u0165 produkt za p\u00e1r desiatok eur je jedna vec, no odprezentova\u0165 nov\u00fd developersk\u00fd projekt a\u00a0motivova\u0165 \u013eud\u00ed, aby si zarezervovali byt za stovky tis\u00edc eur, si u\u017e vy\u017eaduje nasadenie t\u00fdch najlep\u0161\u00edch schopnost\u00ed. Pozrite sa, ak\u00fa webov\u00fa prezent\u00e1ciu sme vytvorili developerovi LICITOR DEVELOPMENT pre projekt Viladomy Budat\u00edn. Viladomy Budat\u00edn s\u00fa jedine\u010dn\u00fdm projektom v\u00a0srdci \u017diliny, ktor\u00fd je umiestnen\u00fd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,403],"tags":[44,45,46],"class_list":["post-34434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-stories","category-inside","tag-tvorba-webu","tag-viladomy-budatin","tag-vizualizacie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study Viladomy Budat\u00edn: Ke\u010f na em\u00f3cii z\u00e1le\u017e\u00ed - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Ak\u00e9 jedine\u010dn\u00e9 prvky sme zakomponovali do webu Viladomy Budat\u00edn? 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