{"id":37273,"date":"2023-01-12T08:11:44","date_gmt":"2023-01-12T07:11:44","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=37273"},"modified":"2026-09-29T13:35:41","modified_gmt":"2026-09-29T13:35:41","slug":"trendy-na-socialnych-sietach-ktore-budu-kralovat-roku-2023","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/trendy-na-socialnych-sietach-ktore-budu-kralovat-roku-2023\/","title":{"rendered":"Social Media Trends That Will Dominate 2023"},"content":{"rendered":"

As each new year begins, social media experts predict the trends that could shape the next twelve months. Here are the trends we expected to define 2023 and what brands could do to prepare.<\/strong><\/p>\n

YouTube Shorts will keep growing<\/h3>\n

YouTube Shorts, short videos similar to Instagram Reels and TikTok clips, were expected to attract\u00a0 even more attention in 2023<\/strong>. The trend had already begun in 2022.\u00a0 According to Adweek,<\/a> \u00a0YouTube Shorts reached around 30 billion views per day. The article expected that figure to keep rising.<\/p>\n

Creators were beginning to see how YouTube Shorts could\u00a0 help them grow<\/strong>. Shorts could attract new followers and bring viewers to creators\u2019\u00a0 longer videos<\/a>.<\/p>\n

\"trendy<\/p>\n

Original content will matter more<\/h3>\n

Tired of seeing the same videos repeated across Instagram and TikTok? The article expected copied formats to lose some appeal in 2023, while\u00a0 original, engaging<\/strong> content<\/strong>\u00a0would be valued by viewers and the brands that pay creators for posts and videos.<\/p>\n

Brands will focus on user generated content<\/h3>\n

User generated content (UGC) had attracted growing attention. A\u00a0 2021 study<\/a> found that\u00a0 80% of surveyed consumers said<\/strong>\u00a0UGC influenced their purchasing decisions. Why?<\/p>\n

Many consumers had grown tired of polished, paid influencer photos. When choosing a product, they were paying more attention to ordinary buyers who had purchased it themselves and\u00a0 shared honest experiences on social media<\/strong>.<\/p>\n

The article expected UGC to\u00a0 spread across social platforms<\/strong> , including YouTube, Instagram, TikTok, and Facebook, and to compete more directly with traditional influencer content.<\/p>\n

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Post shared by Abigail | UGC & Content Creator Mentor (@abigailpeugh)<\/a><\/p>\n<\/div>\n<\/blockquote>\n