{"id":37273,"date":"2023-01-12T08:11:44","date_gmt":"2023-01-12T07:11:44","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=37273"},"modified":"2023-01-12T08:11:44","modified_gmt":"2023-01-12T07:11:44","slug":"trendy-na-socialnych-sietach-ktore-budu-kralovat-roku-2023","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/trendy-na-socialnych-sietach-ktore-budu-kralovat-roku-2023\/","title":{"rendered":"Trendy na soci\u00e1lnych sie\u0165ach, ktor\u00e9 bud\u00fa kra\u013eova\u0165 roku 2023"},"content":{"rendered":"

Pr\u00edchod nov\u00e9ho roka je u\u017e tradi\u010dne \u010dasom, kedy mnoh\u00ed odborn\u00edci na soci\u00e1lne siete predpovedaj\u00fa, ak\u00e9 trendy na soci\u00e1lnych sie\u0165ach by mohli kra\u013eova\u0165 nasleduj\u00facim dvan\u00e1stim mesiacom. Ak chcete vedie\u0165, \u010do pr\u00edde a na \u010do sa s predstihom pripravi\u0165, ste na spr\u00e1vnom mieste. Pripravili sme si pre v\u00e1s zoznam t\u00fdch najv\u00e4\u010d\u0161\u00edch trendov, ktor\u00e9 bud\u00fa definova\u0165 rok 2023.<\/strong><\/p>\n

Popularita Youtube Shorts st\u00fapne<\/h3>\n

Youtube Shorts, kr\u00e1tke vide\u00e1 podobn\u00e9 Reels-om na Instagrame alebo vide\u00e1m na TikToku, si vy\u017eiadaj\u00fa v roku 2023 ove\u013ea viac pozornosti ako doteraz<\/strong>. Tento trend za\u010dal u\u017e v roku 2022, kedy Youtube Shorts vygenerovali pod\u013ea Adweek<\/a> pribli\u017ene 30 mili\u00e1rd zhliadnut\u00ed za de\u0148. Toto \u010d\u00edslo by v\u0161ak malo nasleduj\u00face mesiace v\u00fdrazne r\u00e1s\u0165.<\/p>\n

D\u00f4vodom rastu m\u00e1 by\u0165 najm\u00e4 skuto\u010dnos\u0165, \u017ee tvorcovia si za\u010d\u00ednaj\u00fa \u010doraz viac uvedomova\u0165, ako im Youtube Shorts dok\u00e1\u017eu pom\u00f4c\u0165<\/strong>. Okrem z\u00edskania nov\u00fdch fan\u00fa\u0161ikov vedia v\u010faka nim pril\u00e1ka\u0165 aj viac div\u00e1kov k svojmu klasick\u00e9mu obsahu, \u010di\u017ee dlh\u0161\u00edm vide\u00e1m<\/a>.<\/p>\n

\"trendy<\/p>\n

Origin\u00e1lny obsah bude ove\u013ea viac cenen\u00fd<\/h3>\n

Ani v\u00e1s u\u017e nebav\u00ed scrollova\u0165 Instagramom alebo TikTokom a vidie\u0165 dookola ten ist\u00fd typ vide\u00ed, ktor\u00fd kop\u00edruje ka\u017ed\u00fd jeden pou\u017e\u00edvate\u013e? V tom pr\u00edpade m\u00e1me pre v\u00e1s dobr\u00fa spr\u00e1vu. Trendu kop\u00edrovania by malo v roku 2023 odzvoni\u0165. Nahradi\u0165 by ho mal origin\u00e1lny a zauj\u00edmav\u00fd<\/strong> obsah<\/strong>. Ten si bud\u00fa ceni\u0165 nielen div\u00e1ci, ale aj zna\u010dky, ktor\u00e9 mnoh\u00fdch tvorcov vide\u00ed a pr\u00edspevkov platia.<\/p>\n

Zna\u010dky sa bud\u00fa zameriava\u0165 na UGC<\/h3>\n

User generated content (UGC), \u010di\u017ee obsah tvoren\u00fd pou\u017e\u00edvate\u013emi, si v posledn\u00fdch dvoch rokoch vysl\u00fa\u017eil ve\u013ea pozornosti. \u0160t\u00fadia z roku 2021<\/a> odhalila, \u017ee a\u017e 80 % z op\u00fdtan\u00fdch spotrebite\u013eov potvrdilo<\/strong>, \u017ee UGC v\u00fdrazne ovplyv\u0148uje ich n\u00e1kupn\u00e9 spr\u00e1vanie. Pre\u010do je tomu tak?<\/p>\n

Be\u017en\u00fdch spotrebite\u013eov za\u010dali po rokoch unavova\u0165 perfektn\u00e9 fotky od influencerov, ktor\u00ed dostan\u00fa za reklamu zaplaten\u00e9 stovky a\u017e tis\u00edce eur. Pri v\u00fdbere produktu sa preto zameriavaj\u00fa sk\u00f4r na \u010fal\u0161ie \u201cbe\u017en\u00e9\u201d osoby, ktor\u00e9 si produkt sam\u00e9 k\u00fapili a n\u00e1sledne sa s dobrou alebo zlou sk\u00fasenos\u0165ou podelili na soci\u00e1lnych sie\u0165ach<\/strong>.<\/p>\n

V roku 2023 by sa mal UGC obsah roz\u0161\u00edri\u0165 po v\u0161etk\u00fdch soci\u00e1lnych sie\u0165ach<\/strong> vr\u00e1tane Youtube, Instagramu, TikToku aj Facebooku a s\u010dasti tak nahradi\u0165, alebo aspo\u0148 v\u00fdrazne konkurova\u0165, be\u017en\u00fdm influencerom.<\/p>\n

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Pr\u00edspevok, ktor\u00fd zdie\u013ea Abigail | UGC & Content Creator Mentor (@abigailpeugh)<\/a><\/p>\n<\/div>\n<\/blockquote>\n