{"id":38663,"date":"2023-05-01T09:10:12","date_gmt":"2023-05-01T07:10:12","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=38663"},"modified":"2023-05-01T09:10:12","modified_gmt":"2023-05-01T07:10:12","slug":"vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/","title":{"rendered":"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Umel\u00e1 inteligencia u\u017e akceleruje marketingov\u00fd obsah, ale ak\u00e9 s\u00fa \u010fal\u0161ie trendy, ktor\u00e9 pri\u0165ahuj\u00fa pozornos\u0165 z\u00e1kazn\u00edkov, roz\u0161iruj\u00fa organick\u00fd dosah a\u00a0posil\u0148uj\u00fa lojalitu k zna\u010dke? T\u00fdchto p\u00e4\u0165 typov obsahu by nemala opomen\u00fa\u0165 \u017eiadna content marketing strat\u00e9gia, ktor\u00e1 chce by\u0165 v roku 2023 \u00faspe\u0161n\u00e1.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Dobre nastaven\u00e1 a\u00a0realizovan\u00e1 <strong>content <\/strong><a href=\"https:\/\/monkeymedia.sk\/en\/marketingova-strategia\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing strat\u00e9gia<\/strong><\/a> stoj\u00ed v s\u00fa\u010dasnosti za \u00faspechom mnoh\u00fdch firiem a <a href=\"https:\/\/monkeymedia.sk\/en\/brandova-identita\/\" target=\"_blank\" rel=\"noopener\">zna\u010diek<\/a>. Content marketing napom\u00e1ha<\/p>\n<ul>\n<li>budovaniu povedomia o zna\u010dke,<\/li>\n<li>posilneniu d\u00f4very,<\/li>\n<li>zv\u00fd\u0161eniu autority podniku<\/li>\n<li>a vytv\u00e1raniu dlhodob\u00fdch vz\u0165ahov so z\u00e1kazn\u00edkmi.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Poskytovan\u00edm<\/p>\n<ul>\n<li>hodnotn\u00e9ho,<\/li>\n<li>zauj\u00edmav\u00e9ho,<\/li>\n<li>a informat\u00edvneho obsahu,<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">sa spolo\u010dnosti m\u00f4\u017eu sta\u0165 l\u00eddrami vo svojom odvetv\u00ed. A\u00a0z\u00e1rove\u0148 aj vyh\u013ead\u00e1van\u00fdm zdrojom cenn\u00fdch inform\u00e1ci\u00ed, \u010do z\u00a0nich dok\u00e1\u017ee spravi\u0165 zn\u00e1me autority.\u00a0Spr\u00e1vna content marketing strat\u00e9gia navy\u0161e podporuje inbound marketing firmy, ktor\u00fd pri\u0165ahuje potenci\u00e1lnych z\u00e1kazn\u00edkov prostredn\u00edctvom <strong>organick\u00e9ho vyh\u013ead\u00e1vania a\u00a0zdie\u013eania obsahu na soci\u00e1lnych m\u00e9di\u00e1ch<\/strong>, namiesto konven\u010dn\u00fdch, a\u00a0\u010dastokr\u00e1t aj invaz\u00edvnych, reklamn\u00fdch postupov.<\/p>\n<p style=\"font-weight: 400;\">Content marketing umo\u017e\u0148uje podnikom<\/p>\n<ul>\n<li>prezentova\u0165 svoje odborn\u00e9 vedomosti,<\/li>\n<li>pon\u00faka\u0165 rie\u0161enia probl\u00e9mov cie\u013eov\u00e9ho publika,<\/li>\n<li>efekt\u00edvne komunikova\u0165 unik\u00e1tnu predajn\u00fa ponuku (USP) svojej zna\u010dky.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38670 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_2-1024x576.png\" alt=\"content marketing strat\u00e9gia 2023 tipy a triky\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_2-1024x576.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_2-300x169.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_2-768x432.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_2.png 1366w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<h3 style=\"font-weight: 400;\"><strong>Pre\u010do potenci\u00e1lny z\u00e1kazn\u00edci prejavuj\u00fa v\u00e4\u010d\u0161\u00ed z\u00e1ujem o\u00a0obsah<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Content marketing strat\u00e9gia predstavuje uprednost\u0148ovan\u00fd sp\u00f4sob anga\u017eovania potenci\u00e1lnych z\u00e1kazn\u00edkov. Predstavte si, \u017ee content marketing je ako \u0161armantn\u00fd a charizmatick\u00fd re\u010dn\u00edk na spolo\u010denskej udalosti; zab\u00e1va, vzdel\u00e1va a bez n\u00e1mahy pri\u0165ahuje \u013eud\u00ed. Nie je pr\u00edli\u0161 dotierav\u00fd ani netla\u010d\u00ed na predaj hne\u010f z prvej.<\/p>\n<p style=\"font-weight: 400;\">Poskytovan\u00edm hodnotn\u00e9ho, relevantn\u00e9ho, u\u017eito\u010dn\u00e9ho a vtipn\u00e9ho obsahu <strong>m\u00f4\u017eu zna\u010dky vytv\u00e1ra\u0165 trval\u00e9 v\u00e4zby so svoj\u00edm publikom<\/strong>, \u010do nakoniec vedie k <strong>d\u00f4vere, lojalite a vy\u0161\u0161ej pravdepodobnosti konverzie<\/strong>, \u010di predaja.<\/p>\n<p style=\"font-weight: 400;\">Spr\u00e1vna content marketing strat\u00e9gia m\u00e1 nasledovn\u00e9 v\u00fdhody:<\/p>\n<h4><strong>1. Personalizovan\u00e1 sk\u00fasenos\u0165 <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Content marketing umo\u017e\u0148uje podnikom a zna\u010dk\u00e1m <strong>prisp\u00f4sobi\u0165 svoj obsah \u0161pecifick\u00fdm potreb\u00e1m a preferenci\u00e1m svojej cie\u013eovej skupiny<\/strong>. Vytv\u00e1ran\u00edm personalizovan\u00e9ho a cielen\u00e9ho obsahu m\u00f4\u017eu zna\u010dky oslovova\u0165 svoje publikum na hlb\u0161ej \u00farovni a\u00a0poskytova\u0165 im relevantn\u00e9 a u\u017eito\u010dn\u00e9 inform\u00e1cie.<\/p>\n<h4><strong>2. Emocion\u00e1lne prepojenie <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Content marketing m\u00e1 siln\u00fd potenci\u00e1l vyvol\u00e1va\u0165 em\u00f3cie a vytv\u00e1ra\u0165 spojenia s potenci\u00e1lnymi klientmi. Rozpr\u00e1van\u00edm p\u00fatav\u00fdch pr\u00edbehov a zdie\u013ean\u00edm sk\u00fasenost\u00ed m\u00f4\u017eu firmy <strong>vytvori\u0165 silnej\u0161ie puto so svoj\u00edm publikom<\/strong>, \u010do m\u00e1 za n\u00e1sledok zv\u00fd\u0161enie ich anga\u017eovanosti a lojality.<\/p>\n<h4><strong>3. Neinvaz\u00edvny pr\u00edstup <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Na rozdiel od konven\u010dn\u00fdch reklamn\u00fdch met\u00f3d vyu\u017e\u00edva content marketing strat\u00e9gia neru\u0161iv\u00fd a\u00a0neinvaz\u00edvny pr\u00edstup t\u00fdm, \u017ee dod\u00e1va pridan\u00fa hodnotu bez vn\u00faten\u00e9ho predaja. Potenci\u00e1lni klienti tento pr\u00edstup oce\u0148uj\u00fa, preto\u017ee im umo\u017e\u0148uje <strong>interagova\u0165 s\u00a0obsahom pod\u013ea toho, ako im to vyhovuje<\/strong>, \u010d\u00edm sa zvy\u0161uje pravdepodobnos\u0165, \u017ee si vytvoria pozit\u00edvne vn\u00edmanie zna\u010dky.<\/p>\n<h4><strong>4. Obojsmern\u00e1 komunik\u00e1cia <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Dial\u00f3g medzi zna\u010dkami a potenci\u00e1lnymi klientmi je jedn\u00fdm z hlavn\u00fdch pr\u00ednosov content marketingu. Prostredn\u00edctvom koment\u00e1rov, sp\u00e4tnej v\u00e4zby a interakci\u00ed cez soci\u00e1lne m\u00e9di\u00e1 m\u00f4\u017eu zna\u010dky alebo firmy vies\u0165 <strong>zmyslupln\u00e9 a pr\u00ednosn\u00e9 konverz\u00e1cie<\/strong> a <strong>budova\u0165 vz\u0165ahy<\/strong> so svoj\u00edm publikom, \u010do zvy\u0161uje pravdepodobnos\u0165 konverzie.<\/p>\n<h4><strong>5. Vzdel\u00e1vac\u00ed a z\u00e1bavn\u00fd obsah <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Content marketing umo\u017e\u0148uje podnikom vytv\u00e1ra\u0165 vzdel\u00e1vac\u00ed a z\u00e1bavn\u00fd obsah, ktor\u00fd <strong>presahuje r\u00e1mec reklamn\u00fdch a predajn\u00fdch posolstiev<\/strong>. Pon\u00fakan\u00edm obsahu, ktor\u00fd nie je len informat\u00edvny, ale aj pr\u00edjemn\u00fd na konzum\u00e1ciu, m\u00f4\u017eu podniky a zna\u010dky udr\u017ea\u0165 pozornos\u0165 klientov dlh\u0161ie.<\/p>\n<h4><strong>6. Demon\u0161tr\u00e1cia odbornosti <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Content marketing umo\u017e\u0148uje zna\u010dk\u00e1m a\u00a0firm\u00e1m predvies\u0165 svoje odborn\u00e9 vedomosti a\u00a0schopnosti a\u00a0preuk\u00e1za\u0165 tak svoje znalosti v\u00a0ich odvetv\u00ed<\/p>\n<p>Zdie\u013ean\u00edm poznatkov,\u00a0poskytovan\u00edm praktick\u00fdch rie\u0161en\u00ed\u00a0a pon\u00fakan\u00edm cenn\u00fdch r\u00e1d\u00a0si firmy m\u00f4\u017eu vybudova\u0165 reput\u00e1ciu ako d\u00f4veryhodn\u00e9 autority a pril\u00e1ka\u0165 potenci\u00e1lnych klientov, ktor\u00ed vyh\u013ead\u00e1vaj\u00fa odborn\u00e9 a overen\u00e9 znalosti.<\/p>\n<h4><strong>7. Vidite\u013enos\u0165 vo vyh\u013ead\u00e1van\u00ed <\/strong><\/h4>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/monkeymedia.sk\/en\/seo-strategia\/\">Zv\u00fd\u0161en\u00e1 vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010doch<\/a> je jedn\u00fdm z hlavn\u00fdch pr\u00ednosov content marketingu, \u010do znamen\u00e1, \u017ee potenci\u00e1lni klienti maj\u00fa \u013eah\u0161\u00ed pr\u00edstup k firme alebo jej slu\u017eb\u00e1m online. Vytv\u00e1ran\u00edm vysokokvalitn\u00e9ho a <a href=\"https:\/\/monkeymedia.sk\/en\/seo-strategia\/\">optimalizovan\u00e9ho obsahu<\/a> je mo\u017en\u00e9 dosiahnu\u0165 vy\u0161\u0161ie poz\u00edcie vo vyh\u013ead\u00e1va\u010doch, a\u00a0t\u00fdm zv\u00fd\u0161i\u0165 \u0161ancu, \u017ee z\u00e1ujemcovia, ktor\u00ed akt\u00edvne h\u013eadaj\u00fa relevantn\u00e9 inform\u00e1cie, narazia pr\u00e1ve na va\u0161u spolo\u010dnos\u0165.<\/p>\n<h4><strong>8. Budovanie dlhodob\u00fdch vz\u0165ahov <\/strong><\/h4>\n<p style=\"font-weight: 400;\">Content marketing sa zameriava sk\u00f4r na budovanie dlhodob\u00fdch vz\u0165ahov s potenci\u00e1lnymi klientmi ne\u017e na kr\u00e1tkodob\u00e9 transakcie. <strong>Konzistentn\u00fdm poskytovan\u00edm hodnotn\u00e9ho obsahu<\/strong> v priebehu \u010dasu m\u00f4\u017eu firmy \u201evychov\u00e1va\u0165\u201c potenci\u00e1lnych z\u00e1kazn\u00edkov, z\u00edska\u0165 ich d\u00f4veru a zv\u00fd\u0161i\u0165 pravdepodobnos\u0165 ich transform\u00e1cie na vracaj\u00facich sa z\u00e1kazn\u00edkov.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>V\u00fdkonn\u00e1 content marketing strat\u00e9gia by mala v\u00a0roku 2023 obsahova\u0165 tieto prvky<\/strong><\/h3>\n<h4><strong>1. AI: Content marketing na steroidoch<\/strong><\/h4>\n<p style=\"font-weight: 400;\"><em>Viac ako 80 % marketingov\u00fdch profesion\u00e1lov u\u017e vyu\u017e\u00edva nejak\u00fa formu AI vo svojich online marketingov\u00fdch aktivit\u00e1ch (zdroj: <\/em><a href=\"https:\/\/www.statista.com\/statistics\/1293758\/ai-marketing-revenue-worldwide\/#:~:text=In%202021%2C%20the%20market%20for,than%20107.5%20billion%20by%202028.\" target=\"_blank\" rel=\"noopener\"><em>Statista<\/em><\/a><em>)<\/em><\/p>\n<p style=\"font-weight: 400;\">Hype okolo umelej inteligencie je neprehliadnute\u013en\u00fd. ChatGPT u\u010darovala takmer v\u0161etk\u00fdm marketingov\u00fdm rol\u00e1m a\u00a0stala sa n\u00e1strojom na zv\u00fd\u0161enie produktivity. AI je obzvl\u00e1\u0161\u0165 n\u00e1pomocn\u00e1 pri udr\u017eiavan\u00ed frekvencie publikovania obsahu.<\/p>\n<p style=\"font-weight: 400;\">A viac obsahu znamen\u00e1 viac k\u013e\u00fa\u010dov\u00fdch slov, viac str\u00e1nok na crawlovanie pre vyh\u013ead\u00e1va\u010de, viac v\u00fdsledkov vyh\u013ead\u00e1vania a napokon aj viac u\u017e\u00edvate\u013eov vstupuj\u00facich do v\u00e1\u0161ho digit\u00e1lneho ekosyst\u00e9mu.<\/p>\n<p style=\"font-weight: 400;\">Umel\u00e1 inteligencia (AI) a\u00a0strojom generovan\u00fd obsah (MGC) s\u00fa anabolik\u00e1 pre ka\u017ed\u00fa content marketing strat\u00e9giu v\u00a0roku 2023. Od optimaliz\u00e1cie <a href=\"https:\/\/monkeymedia.sk\/en\/web-na-mieru\/\" target=\"_blank\" rel=\"noopener\">webov\u00fdch str\u00e1nok<\/a>, cez <a href=\"https:\/\/monkeymedia.sk\/en\/reklamne-kampane\/\" target=\"_blank\" rel=\"noopener\">PPC kampane<\/a> a\u017e po <a href=\"https:\/\/monkeymedia.sk\/en\/seo-strategia\/\" target=\"_blank\" rel=\"noopener\">SEO Optimization<\/a>, AI pom\u00e1ha ladi\u0165, upravova\u0165 a\u00a0prid\u00e1va\u0165 relevantn\u00fd obsah. Zatia\u013e \u010do je AI v\u00a0roku 2023 trend, <strong>od \u010fal\u0161ieho roku u\u017e bude normou<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">AI sa predov\u0161etk\u00fdm vyu\u017e\u00edva na \u0161k\u00e1lovanie obsahu pre viacero kan\u00e1lov, \u010d\u00edm v\u00fdrazne posil\u0148uje omnikan\u00e1lov\u00fa content marketing strat\u00e9giu. Samozrejme, <strong>\u010dlovekom vytvoren\u00fd obsah &#8211; personalizovan\u00fd a\u00a0emo\u010dne p\u00fatav\u00fd \u2013 <\/strong>zost\u00e1va aj na\u010falej<strong> prioritou<\/strong>. A\u00a0to aj pre vyh\u013ead\u00e1va\u010de.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38666 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_3-1024x576.png\" alt=\"content marketing strat\u00e9gia 2023 tipy a triky\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_3-1024x576.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_3-300x169.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_3-768x432.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_3.png 1366w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<h4><strong>2. Najvy\u0161\u0161\u00ed \u010das nasko\u010di\u0165 na podcasty<\/strong><\/h4>\n<p style=\"font-weight: 400;\"><em>74 % u\u017e\u00edvate\u013eov po\u010d\u00fava podcasty, aby sa dozvedeli alebo nau\u010dili nie\u010do nov\u00e9 (zdroj: <\/em><a href=\"https:\/\/www.prdaily.com\/how-podcasts-offer-new-audiences-during-the-pandemic\/\"><em>PRdaily<\/em><\/a><em>)<\/em><\/p>\n<p style=\"font-weight: 400;\">Podcasty sa stali vern\u00fdmi spolo\u010dn\u00edkmi v\u0161etk\u00fdch zanepr\u00e1zdnen\u00fdch. A\u00a0v\u00a0roku 2023 je ka\u017ed\u00fd zanepr\u00e1zdnen\u00fd.\u00a0<strong>Popularita podcastov rastie ka\u017ed\u00fdm rokom naprie\u010d v\u0161etk\u00fdmi demografick\u00fdmi skupinami<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">S rast\u00facou popularitou podcastov sa zna\u010dky nenech\u00e1vaj\u00fa zahanbi\u0165 a\u00a0vyu\u017e\u00edvaj\u00fa t\u00fato pr\u00edle\u017eitos\u0165 serv\u00edrovan\u00fa na striebornom podnose. Predpoklad\u00e1 sa, \u017ee len tento rok investuj\u00fa firmy \u00factyhodn\u00e9 2 miliardy dol\u00e1rov do podcastov\u00fdch rekl\u00e1m len v\u00a0Spojen\u00fdch \u0161t\u00e1toch, pri\u010dom sa o\u010dak\u00e1va, \u017ee do roku 2024 toto \u010d\u00edslo vzrastie na ohromuj\u00face 4 miliardy dol\u00e1rov.<\/p>\n<p style=\"font-weight: 400;\">Ak va\u0161a zna\u010dka e\u0161te nenasko\u010dila na valiacu sa audio vlnu, 2023 je ide\u00e1lnym momentom:<\/p>\n<ul>\n<li>spustite vlastn\u00fd podcast,<\/li>\n<li>nechajte sa pozva\u0165 do u\u017e etablovan\u00e9ho podcastu,<\/li>\n<li>alebo jednoducho sponzorujte podcasty, ktor\u00e9 po\u010d\u00favaj\u00fa va\u0161i potenci\u00e1lni klienti.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">U\u017e tvor\u00edte podcastov\u00fd obsah? Tak nezab\u00fadajte experimentova\u0165 s r\u00f4znymi form\u00e1tmi, rozhovory nie s\u00fa jedin\u00fdm \u017e\u00e1nrom. Upravujte d\u013a\u017eku, poz\u00edvajte in\u0161pirat\u00edvnych host\u00ed a nezab\u00fadajte <a href=\"https:\/\/monkeymedia.sk\/en\/marketingova-strategia\/\" target=\"_blank\" rel=\"noopener\">optimalizova\u0165 svoju strat\u00e9giu<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38671 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_4-1024x576.png\" alt=\"content marketing strat\u00e9gia 2023 tipy a triky\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_4-1024x576.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_4-300x169.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_4-768x432.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_4.png 1366w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<h4><strong>3. Nadvl\u00e1da kr\u00e1tky vide\u00ed na soci\u00e1lnych sie\u0165ach<\/strong><\/h4>\n<p style=\"font-weight: 400;\"><em>88 % u\u017e\u00edvate\u013eov chcelo v roku 2022 vidie\u0165 viac vide\u00ed od zna\u010diek (zdroj: <\/em><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><em>Wyzowl<\/em><\/a><em>)<\/em><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/monkeymedia.sk\/en\/video-reklama\/\" target=\"_blank\" rel=\"noopener\">Kr\u00e1tke vide\u00e1<\/a> v posledn\u00fdch rokoch ovl\u00e1dli <a href=\"https:\/\/monkeymedia.sk\/en\/sprava-socialnych-sieti\/\" target=\"_blank\" rel=\"noopener\">svet soci\u00e1lnych m\u00e9di\u00ed<\/a>, a to hlavne v\u010faka fenom\u00e9nu TikToku. T\u00e1to platforma si podmanila miliardu akt\u00edvnych pou\u017e\u00edvate\u013eov mesa\u010dne, ktor\u00ed na nej tr\u00e1via v priemere 1,5 hodiny denne.<\/p>\n<p style=\"font-weight: 400;\">Dopyt po mikroklipoch a\u00a0ich ob\u013e\u00fabenos\u0165 men\u00ed algoritmy a\u00a0aj ostatn\u00e9 platformy sa musia prisp\u00f4sobi\u0165 rast\u00facemu dopytu: Reels na Instagrame alebo Shorts na YouTube. A\u00a0t\u00fdm sa otv\u00e1raj\u00fa <strong>\u010fal\u0161ie mo\u017enosti vir\u00e1lnosti pre zna\u010dky<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Vn\u00edmav\u00e9 firmy m\u00f4\u017eu vyu\u017ei\u0165 trend rast\u00faceho apet\u00edtu a\u00a0konzum\u00e1cie kr\u00e1tkych vide, k\u00a0roz\u0161\u00edreniu povedomia o\u00a0svojich aktivit\u00e1ch a nadviazaniu spolupr\u00e1ce s\u00a0influencermi, ktor\u00ed im pom\u00f4\u017eu dosta\u0165 sa e\u0161te bli\u017e\u0161ie k\u00a0potenci\u00e1lnym z\u00e1kazn\u00edkom.<\/p>\n<p style=\"font-weight: 400;\">Ka\u017ed\u00e1 content marketing strat\u00e9gia by v\u00a0roku 2023 mala zah\u0155\u0148a\u0165 aj \u0161tedr\u00fa porciu <a href=\"https:\/\/monkeymedia.sk\/en\/sprava-socialnych-sieti\/\">kr\u00e1tkych vide\u00ed pre soci\u00e1lne medi\u00e1<\/a>. Kombin\u00e1ca Reels s be\u017en\u00fdmi pr\u00edspevkami na Instagrame a\u00a0recyklovanie obsahu z\u00a0YoutTube pre ostatn\u00e9 platformy ako TikTok sa stalo u\u017e be\u017enou praxou.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38667 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_5-1024x576.png\" alt=\"content marketing strat\u00e9gia 2023 tipy a triky\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_5-1024x576.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_5-300x169.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_5-768x432.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_5.png 1366w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<h4><strong>4. UGC ako r\u00fdchloexpres k\u00a0z\u00e1kazn\u00edkom<\/strong><\/h4>\n<p style=\"font-weight: 400;\"><em>84 % spotrebite\u013eov uviedlo, \u017ee d\u00f4veruj\u00fa odpor\u00fa\u010daniam ostatn\u00fdch viac ako reklame (zdroj: <\/em><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/under-the-influence-consumer-trust-in-advertising.html\"><em>Nielsen<\/em><\/a><em>)<\/em><\/p>\n<p style=\"font-weight: 400;\">V dynamicky sa meniacom svete marketingov\u00fdch strat\u00e9gi\u00ed existuje jedna nemenn\u00e1 kon\u0161tanta: odpor\u00fa\u010dania ostatn\u00fdch. Takzvan\u00e9 referaly alebo testimonialy sa pretransformovali do spont\u00e1nnej\u0161ej podoby odpor\u00fa\u010dania zna\u010dky alebo slu\u017eby: <strong>obsahu vytvoren\u00e9ho pou\u017e\u00edvate\u013emi<\/strong> (user-generated content, UGC). A zna\u010dky bud\u00fa aj na\u010falej vyu\u017e\u00edva\u0165 potenci\u00e1l UGC na <strong>posilnenie anga\u017eovanosti a vybudovanie d\u00f4very <\/strong>(a obratu)<strong> u svojho publika<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">UGC tak zost\u00e1va aj na\u010falej jednou z mocn\u00fdch marketingov\u00fdch takt\u00edk a\u00a0content marketing strat\u00e9gia men\u0161\u00edch firiem by s\u00a0obsahom tvoren\u00fdm u\u017e\u00edvate\u013emi mala po\u010d\u00edta\u0165. A\u00a0d\u00f4vodom pre nenahradite\u013enos\u0165 UGC je nieko\u013eko:<\/p>\n<p><strong>1. Autenticita<\/strong>: UGC vytv\u00e1ra pocit autenticity, ke\u010f\u017ee ho vytv\u00e1raj\u00fa re\u00e1lni u\u017e\u00edvatelia a spotrebitelia, \u010do obzvl\u00e1\u0161\u0165 rezonuje s potenci\u00e1lnymi z\u00e1kazn\u00edkmi a\u00a0vytv\u00e1ra to v\u00e4\u010d\u0161iu d\u00f4veru v zna\u010dku.<\/p>\n<p><strong>2. Stoto\u017enite\u013enos\u0165<\/strong>: UGC odzrkad\u013euje sk\u00fasenosti, n\u00e1zory a perspekt\u00edvy spotrebite\u013eov, v\u010faka \u010domu sa m\u00f4\u017eu aj ostatn\u00ed spotrebitelia stoto\u017eni\u0165 s\u00a0pr\u00ednosom produktu alebo slu\u017eby.<\/p>\n<p><strong>3. Soci\u00e1lny d\u00f4kaz<\/strong>: Ke\u010f spotrebitelia vidia, \u017ee ostatn\u00ed zdie\u013eaj\u00fa pozit\u00edvne sk\u00fasenosti alebo recenzie prostredn\u00edctvom UGC, tento obsah funguje aj ako soci\u00e1lny d\u00f4kaz, ktor\u00fd m\u00e1 priamy vplyv na ich rozhodovanie.<\/p>\n<p><strong>4. Rozmanitos\u0165<\/strong>: UGC umo\u017e\u0148uje rozmanit\u00fa \u0161k\u00e1lu hlasov a perspekt\u00edv, \u010d\u00edm oslovuje \u0161ir\u0161ie publikum a podporuje inkluz\u00edvnos\u0165. T\u00e1to rozmanitos\u0165 m\u00f4\u017ee pril\u00e1ka\u0165 a zapoji\u0165 \u0161ir\u0161iu demografick\u00fa skupinu spotrebite\u013eov aj mimo prim\u00e1rnej cie\u013eovej skupiny.<\/p>\n<p><strong>5. Kreativita a z\u00e1bava<\/strong>: UGC \u010dasto obsahuj\u00fa unik\u00e1tnu kreativitu a jedine\u010dn\u00e9 n\u00e1pady spotrebite\u013eov, v\u010faka \u010domu je obsah z\u00e1bavn\u00fd a p\u00fatav\u00fd pre ostatn\u00fdch u\u017e\u00edvate\u013eov. Content marketing strat\u00e9gia tak nadob\u00fada svie\u017ei a dynamick\u00fd prvok.<\/p>\n<p><strong>6. Budovanie komunity<\/strong>: UGC podporuje \u00fa\u010das\u0165 pou\u017e\u00edvate\u013eov a zvy\u0161uje pocit spolun\u00e1le\u017eitosti medzi spotrebite\u013emi. Vytv\u00e1ra platformu pre spotrebite\u013eov, aby sa mohli navz\u00e1jom zap\u00e1ja\u0165, zdie\u013ea\u0165 a\u00a0vymie\u0148a\u0165 si sk\u00fasenosti a\u00a0ma\u0165 tak osobnej\u0161ie prepojenie na zna\u010dku.<\/p>\n<p><strong>7. Viralita a dosah<\/strong>: UGC m\u00e1 potenci\u00e1l sta\u0165 sa vir\u00e1lom a oslovi\u0165 \u0161ir\u0161ie publikum. Ke\u010f pou\u017e\u00edvatelia zdie\u013eaj\u00fa UGC so svojimi bublinami a sie\u0165ami, roz\u0161iruje to dosah obsahu a zlep\u0161uje vidite\u013enos\u0165 zna\u010dky.<\/p>\n<p><strong>8. Emocion\u00e1lne napojenie<\/strong>: UGC m\u00e1 schopnos\u0165 vyvola\u0165 em\u00f3cie, \u010di u\u017e prostredn\u00edctvom \u00faprimn\u00fdch pr\u00edbehov, in\u0161pirat\u00edvnych svedectiev alebo zdie\u013ean\u00fdch z\u00e1\u017eitkov. Obsah s\u00a0emocion\u00e1lnou rezonanciou prehlbuje anga\u017eovanos\u0165 a lojalitu spotrebite\u013eov aj v\u010faka autenticite.<\/p>\n<p><strong>9. FOMO faktor<\/strong>: UGC m\u00e1 potenci\u00e1l vytvori\u0165 em\u00f3ciu, \u017ee u\u017e\u00edvatelia prich\u00e1dzaj\u00fa o nie\u010do \u00fa\u017easn\u00e9. Aj v\u010faka tomu UGC zvy\u0161uje t\u00fa\u017ebu spotrebite\u013eov by\u0165 s\u00fa\u010das\u0165ou toho, \u010do zna\u010dka pon\u00faka.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38668 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_6-1024x576.png\" alt=\"content marketing strat\u00e9gia 2023 tipy a triky\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_6-1024x576.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_6-300x169.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_6-768x432.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_6.png 1366w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<h4><strong>5. Interakt\u00edvny obsah men\u00ed pravidl\u00e1 anga\u017eovanosti<\/strong><\/h4>\n<p style=\"font-weight: 400;\"><em>88 % market\u00e9rov tvrd\u00ed, \u017ee interakt\u00edvny obsah pom\u00e1ha zna\u010dk\u00e1m odl\u00ed\u0161i\u0165 sa (zdroj: <\/em><a href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\"><em>Mediafly<\/em><\/a><em>)<\/em><\/p>\n<p style=\"font-weight: 400;\">Vo svete so skracuj\u00facou sa pozornos\u0165ou u\u017e\u00edvate\u013eov a\u00a0neust\u00e1le prib\u00fadaj\u00facim obsahu nie je jednoduch\u00e9 oslovi\u0165 spotrebite\u013eov a\u00a0udr\u017ea\u0165 ich z\u00e1ujem. Preto v\u00fdkonn\u00e1 content marketing strat\u00e9gia s\u00fa\u010dasn\u00fdch zna\u010diek obsahuje u\u017e aj prvky <strong>interakt\u00edvneho obsahu<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Interakt\u00edvny obsah umo\u017e\u0148uje priamu \u00fa\u010das\u0165 spotrebite\u013eov namiesto pas\u00edvneho pozorovania. S kv\u00edzmi, testami, kalkula\u010dkami, anketami, prieskumami a dokonca aj virtu\u00e1lnou realitou m\u00f4\u017eu spotrebitelia nadobudn\u00fa\u0165 odli\u0161n\u00fd z\u00e1\u017eitok ako od konven\u010dn\u00e9ho (pas\u00edvneho) obsahom a\u00a0narazi\u0165 na relevantn\u00e9 inform\u00e1cie o ich z\u00e1ujmoch alebo probl\u00e9moch.\u00a0Tento typ obsahu men\u00ed konzum\u00e1ciu inform\u00e1ci\u00ed na akt\u00edvny proces, v ktorom si <strong>spotrebitelia viac u\u017eij\u00fa particip\u00e1ciu\u00a0<\/strong>a\u00a0z\u00e1rove\u0148 t\u00e1to aktivita <strong>zvy\u0161uje aj spont\u00e1nne udr\u017eanie posolstva<\/strong>, \u010di zna\u010dky v\u00a0pam\u00e4ti.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38669 size-large lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_7-1024x576.png\" alt=\"content marketing strat\u00e9gia 2023 tipy a triky\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_7-1024x576.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_7-300x169.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_7-768x432.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/content_marketing_strategia_7.png 1366w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<p style=\"font-weight: 400;\">Navy\u0161e, interakt\u00edvny obsah v\u00e1m m\u00f4\u017ee posl\u00fa\u017ei\u0165 aj ako prieskum u\u00a0potenci\u00e1lnych z\u00e1kazn\u00edkov. M\u00f4\u017eete odhali\u0165 zauj\u00edmav\u00e9 alebo prehliadan\u00e9 poznatky o ich spr\u00e1van\u00ed na va\u0161ej str\u00e1nke, \u010do v\u00e1m pom\u00f4\u017ee <a href=\"https:\/\/monkeymedia.sk\/en\/web-na-mieru\/\">s\u00a0optimaliz\u00e1ciou webu<\/a> na z\u00e1klade skuto\u010dn\u00fdch d\u00e1t a\u00a0re\u00e1lnych potrieb potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n<p style=\"font-weight: 400;\">Ako vyzer\u00e1 <strong>va\u0161a content marketing strat\u00e9gia na 2023<\/strong>? Potrebujete poda\u0165 pomocn\u00fa ruku a vyladi\u0165 alebo nastavi\u0165 obsah, aby v\u00e1m prin\u00e1\u0161al lep\u0161ie v\u00fdsledky? Na\u0161i \u0161pecialisti s\u00fa v\u00e1m k dispoz\u00edcii! <a href=\"https:\/\/monkeymedia.sk\/en\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Sta\u010d\u00ed n\u00e1s kontaktova\u0165<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Umel\u00e1 inteligencia u\u017e akceleruje marketingov\u00fd obsah, ale ak\u00e9 s\u00fa \u010fal\u0161ie trendy, ktor\u00e9 pri\u0165ahuj\u00fa pozornos\u0165 z\u00e1kazn\u00edkov, roz\u0161iruj\u00fa organick\u00fd dosah a\u00a0posil\u0148uj\u00fa lojalitu k zna\u010dke? T\u00fdchto p\u00e4\u0165 typov obsahu by nemala opomen\u00fa\u0165 \u017eiadna content marketing strat\u00e9gia, ktor\u00e1 chce by\u0165 v roku 2023 \u00faspe\u0161n\u00e1. Dobre nastaven\u00e1 a\u00a0realizovan\u00e1 content marketing strat\u00e9gia stoj\u00ed v s\u00fa\u010dasnosti za \u00faspechom mnoh\u00fdch firiem a zna\u010diek. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[406],"tags":[30,200],"class_list":["post-38663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-signals","tag-content-marketing","tag-content-marketing-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023 - Monkeymedia<\/title>\n<meta name=\"description\" content=\"\u010co v\u0161etko by mala obsahova\u0165 v\u00fdkonn\u00e1 content marketing strat\u00e9gia v roku 2023? T\u00fdmto veciam venujte pozornos\u0165!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023 - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"\u010co v\u0161etko by mala obsahova\u0165 v\u00fdkonn\u00e1 content marketing strat\u00e9gia v roku 2023? T\u00fdmto veciam venujte pozornos\u0165!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T07:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/blog33.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"926\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023\",\"datePublished\":\"2023-05-01T07:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/\"},\"wordCount\":2303,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog33.jpg\",\"keywords\":[\"content marketing\",\"content marketing strat\u00e9gia\"],\"articleSection\":[\"Signals\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/\",\"name\":\"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023 - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog33.jpg\",\"datePublished\":\"2023-05-01T07:10:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"description\":\"\u010co v\u0161etko by mala obsahova\u0165 v\u00fdkonn\u00e1 content marketing strat\u00e9gia v roku 2023? T\u00fdmto veciam venujte pozornos\u0165!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog33.jpg\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog33.jpg\",\"width\":1920,\"height\":926,\"caption\":\"z telefonu lietaju ikony socialnych sieti\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/monkeymedia.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/\",\"name\":\"Monkeymedia\",\"description\":\"Monkeymedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monkeymedia.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\",\"name\":\"Redakcia Monkeymedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"caption\":\"Redakcia Monkeymedia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023 - Monkeymedia","description":"\u010co v\u0161etko by mala obsahova\u0165 v\u00fdkonn\u00e1 content marketing strat\u00e9gia v roku 2023? T\u00fdmto veciam venujte pozornos\u0165!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monkeymedia.sk\/en\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/","og_locale":"en_US","og_type":"article","og_title":"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023 - Monkeymedia","og_description":"\u010co v\u0161etko by mala obsahova\u0165 v\u00fdkonn\u00e1 content marketing strat\u00e9gia v roku 2023? T\u00fdmto veciam venujte pozornos\u0165!","og_url":"https:\/\/monkeymedia.sk\/en\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/","og_site_name":"Monkeymedia","article_published_time":"2023-05-01T07:10:12+00:00","og_image":[{"width":1920,"height":926,"url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/blog33.jpg","type":"image\/jpeg"}],"author":"Redakcia Monkeymedia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redakcia Monkeymedia","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#article","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/"},"author":{"name":"Redakcia Monkeymedia","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"headline":"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023","datePublished":"2023-05-01T07:10:12+00:00","mainEntityOfPage":{"@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/"},"wordCount":2303,"commentCount":0,"image":{"@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/blog33.jpg","keywords":["content marketing","content marketing strat\u00e9gia"],"articleSection":["Signals"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/","url":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/","name":"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023 - Monkeymedia","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#primaryimage"},"image":{"@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/blog33.jpg","datePublished":"2023-05-01T07:10:12+00:00","author":{"@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"description":"\u010co v\u0161etko by mala obsahova\u0165 v\u00fdkonn\u00e1 content marketing strat\u00e9gia v roku 2023? T\u00fdmto veciam venujte pozornos\u0165!","breadcrumb":{"@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#primaryimage","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/blog33.jpg","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/blog33.jpg","width":1920,"height":926,"caption":"z telefonu lietaju ikony socialnych sieti"},{"@type":"BreadcrumbList","@id":"https:\/\/monkeymedia.sk\/vitazna-content-marketing-strategia-5-klucovych-trendov-pre-vas-marketing-na-rok-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/monkeymedia.sk\/"},{"@type":"ListItem","position":2,"name":"V\u00ed\u0165azn\u00e1 content marketing strat\u00e9gia: 5 k\u013e\u00fa\u010dov\u00fdch trendov pre v\u00e1\u0161 marketing na rok 2023"}]},{"@type":"WebSite","@id":"https:\/\/monkeymedia.sk\/#website","url":"https:\/\/monkeymedia.sk\/","name":"Monkeymedia","description":"Monkeymedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monkeymedia.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb","name":"Monkeymedia Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","caption":"Redakcia Monkeymedia"}}]}},"_links":{"self":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/38663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/comments?post=38663"}],"version-history":[{"count":0,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/38663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media\/46627"}],"wp:attachment":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media?parent=38663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/categories?post=38663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/tags?post=38663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}