{"id":39279,"date":"2023-05-29T15:47:52","date_gmt":"2023-05-29T13:47:52","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=39279"},"modified":"2023-05-29T15:47:52","modified_gmt":"2023-05-29T13:47:52","slug":"na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/","title":{"rendered":"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a?"},"content":{"rendered":"

Ak prev\u00e1dzkujete vlastn\u00fd web, s\u00a0najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou pou\u017e\u00edvate Google Analytics. Do 1. j\u00fala 2023 e\u0161te funguje jeho star\u0161ia verzia Universal Analytics, ktor\u00e1 bola na trhu dlh\u00e9 roky. Od tohto d\u00e1tumu u\u017e bud\u00fa nov\u00e9 d\u00e1ta zbieran\u00e9 len v\u00a0najnov\u0161ej platforme Google Analytics 4, ktor\u00e1 prin\u00e1\u0161a viacero zmien a\u00a0nov\u00fdch funkci\u00ed. \u010co v\u0161etko by ste o\u00a0nej mali vedie\u0165? <\/strong><\/p>\n

Google Analytics 4 nie je a\u017e takou novinkou, do prev\u00e1dzky bol ofici\u00e1lne uveden\u00fd u\u017e v\u00a0roku 2019 a\u00a0be\u017eal s\u00fabe\u017ene s\u00a0p\u00f4vodn\u00fdm Universal Analytics<\/strong>. Mnoh\u00ed majitelia a\u00a0prev\u00e1dzkovatelia webov u\u017e stihli medzi\u010dasom prejs\u0165 na GA4, niektor\u00ed v\u0161ak st\u00e1le pou\u017e\u00edvaj\u00fa UA. Tomu je v\u0161ak od 1. j\u00fala 2023 koniec. Universal Analytics toti\u017e ofici\u00e1lne kon\u010d\u00ed. \u010co to znamen\u00e1 v\u00a0praxi?<\/p>\n

Do svojho Universal Analytics \u00fa\u010dtu sa budete m\u00f4c\u0165 klasicky prihl\u00e1si\u0165 aj od 1. j\u00fala 2023, av\u0161ak, u\u017e v\u00a0\u0148om uvid\u00edte len va\u0161e historick\u00e9 d\u00e1ta<\/strong>, nebud\u00fa sa do neho \u010falej zaznamen\u00e1va\u0165 nov\u00e9 \u00fadaje o\u00a0n\u00e1v\u0161tevnosti. Tie uvid\u00edte len v\u00a0Google Analytics 4.<\/p>\n

Nestihli ste si vytvori\u0165 \u00fa\u010det? Google ho vytvor\u00ed za v\u00e1s<\/h3>\n

Vytvorenie nov\u00e9ho Google Analytics 4 \u00fa\u010dtu je samo o sebe vcelku jednoduch\u00e9, sta\u010d\u00ed si v\u00a0Universal Analytics spusti\u0165 funkciu \u201eAsistent nastavenia vlastn\u00edctva GA4\u201c<\/strong>.<\/p>\n

V\u00a0pr\u00edpade, \u017ee ste si GA4 \u00fa\u010det nestihli vytvori\u0165 a\u00a0nakonfigurova\u0165 do 1. j\u00fala 2023, ni\u010d sa nedeje. Google v\u00e1m ho toti\u017e automaticky vytvor\u00ed za v\u00e1s. Skop\u00edruje pritom nastavenia z Universal Analytics. Av\u0161ak, ke\u010f\u017ee GA4 prin\u00e1\u0161a niektor\u00e9 nov\u00e9 funkcie a\u00a0mo\u017enosti, nemus\u00ed sa v\u00e1m automaticky nakonfigurova\u0165 \u00faplne spr\u00e1vne<\/strong>. Preto si nezabudnite skontrolova\u0165, \u010di s\u00fa v\u00a0\u0148om jednotliv\u00e9 parametre nastaven\u00e9 pod\u013ea va\u0161ich po\u017eiadaviek.<\/p>\n

\"Google<\/p>\n

Na\u0161a rada<\/em><\/strong>: Ak sa v\u00a0Google Analytics ve\u013emi nevyzn\u00e1te, nechajte si ho nastavi\u0165 a\u00a0vyladi\u0165 profesion\u00e1lmi. V\u00a0tomto smere v\u00e1m radi pom\u00f4\u017eeme, sta\u010d\u00ed n\u00e1s kontaktova\u0165<\/a>. <\/em><\/p>\n

Novinky v\u00a0Google Analytics 4<\/h3>\n

Google Analytics 4 vyu\u017e\u00edva nov\u00fd d\u00e1tov\u00fd model. K\u00fdm Universal Analytics bol zalo\u017een\u00fd na zobrazeniach str\u00e1nky a\u00a0rel\u00e1ci\u00e1ch, z\u00e1kladom v\u00a0GA4 s\u00fa udalosti a\u00a0parametre<\/strong>. Funguje to celkom jednoducho, ka\u017ed\u00e1 jedna interakcia pou\u017e\u00edvate\u013ea na va\u0161ej str\u00e1nke je evidovan\u00e1 ako udalos\u0165, v\u00a0r\u00e1mci ktorej m\u00f4\u017eete vyhodnocova\u0165 mnoh\u00e9 cenn\u00e9 parametre<\/strong>.<\/p>\n

V\u010faka tomuto nov\u00e9mu d\u00e1tov\u00e9mu modelu dok\u00e1\u017ee Google Analytics 4 poskytova\u0165 komplexn\u00fd preh\u013ead o\u00a0spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov<\/strong>. Ve\u013ekou v\u00fdhodou je tie\u017e to, \u017ee m\u00f4\u017eete v\u00a0jednom prostred\u00ed sledova\u0165 \u00fadaje z\u00a0va\u0161ich webov\u00fdch str\u00e1nok aj aplik\u00e1ci\u00ed. To v\u00a0Universal Analytics nebolo mo\u017en\u00e9. Z\u00edskate tak lep\u0161\u00ed preh\u013ead d\u00f4le\u017eit\u00fdch metr\u00edk<\/strong> a\u00a0detailn\u00e9 anal\u00fdzy v\u00e1m nezaber\u00fa tak ve\u013ea \u010dasu.<\/p>\n

A, samozrejme, zna\u010dnou v\u00fdhodou GA4 je tie\u017e preh\u013eadnej\u0161ie pou\u017e\u00edvate\u013esk\u00e9 rozhranie<\/strong>, v\u00a0ktorom sa jednoduch\u0161ie zorientuj\u00fa aj za\u010diato\u010dn\u00edci.<\/p>\n

Modelovanie d\u00e1t pomocou umelej inteligencie<\/h4>\n

Po novom sa u\u017e aj Google Analytics st\u00e1le viac spolieha na umel\u00fa inteligenciu. GA4 prin\u00e1\u0161a ve\u013emi zauj\u00edmav\u00fa funkciu blended data \u2013 modelovanie ch\u00fdbaj\u00facich d\u00e1t o\u00a0pou\u017e\u00edvate\u013eoch prostredn\u00edctvom AI<\/strong>. To v\u00a0praxi znamen\u00e1, \u017ee ak pou\u017e\u00edvate\u013e na va\u0161ej str\u00e1nke odmietne ukladanie cookies, Google Analytics odhadne ch\u00fdbaj\u00face \u00fadaje, aby ste neprich\u00e1dzali o\u00a0ve\u013ea d\u00f4le\u017eit\u00fdch analytick\u00fdch inform\u00e1ci\u00ed.<\/p>\n

Zauj\u00edmavos\u0165<\/em><\/strong>: Na z\u00e1klade umelej inteligencie dok\u00e1\u017ee GA4 dokonca aj predpoveda\u0165 udalosti v\u00a0bud\u00facnosti. Napr\u00edklad, ak\u00e1 je pravdepodobnos\u0165, \u017ee va\u0161i n\u00e1v\u0161tevn\u00edci nak\u00fapia a\u00a0ak\u00e9 bud\u00fa va\u0161e predpokladan\u00e9 v\u00fdnosy. <\/em><\/p>\n

Pokro\u010dilej\u0161ie sledovanie aktivity<\/h4>\n

Prostredn\u00edctvom Google Analytics 4 viete presnej\u0161ie sledova\u0165 aktivitu jedn\u00e9ho pou\u017e\u00edvate\u013ea naprie\u010d viacer\u00fdmi zariadeniami. Umo\u017e\u0148uje to nov\u00e1 funkcia Google Sign\u00e1ly<\/strong>, ktor\u00e1 zbiera \u00fadaje konkr\u00e9tneho \u010dloveka prihl\u00e1sen\u00e9ho do svojho Google \u00fa\u010dtu.<\/p>\n

Niektor\u00e9 metriky zmizli, in\u00e9 boli doplnen\u00e9<\/h4>\n

V\u00fdvoj\u00e1ri v\u00a0Googli us\u00fadili, \u017ee niektor\u00e9 metriky, ktor\u00e9 sa pou\u017e\u00edvali v\u00a0Universal Analytics, u\u017e v\u00a0dne\u0161nej dobe nie s\u00fa ve\u013emi relevantn\u00e9, a\u00a0tak ich do GA4 nezakomponovali. Ide najm\u00e4 o\u00a0bounce rate, konverzn\u00fd pomer \u010di po\u010det str\u00e1nok na rel\u00e1ciu<\/strong>. Naopak, pribudli nov\u00e9 metriky, napr\u00edklad, rel\u00e1cie s\u00a0interakciou alebo \u010das interakcie.<\/p>\n

\"Google<\/p>\n

D\u00f4le\u017eit\u00e1 inform\u00e1cia<\/em><\/strong>: Niektor\u00e9 metriky v\u00a0Google Analytics 4 funguj\u00fa trochu inak ne\u017e v\u00a0Universal Analytics. Napr\u00edklad, GA4 vyhodnocuje rel\u00e1cie a\u00a0konverzie odli\u0161ne ako UA. Z\u00a0tohto d\u00f4vodu m\u00f4\u017eete vidie\u0165 mierne rozdiely, ke\u010f si porovn\u00e1te \u00fadaje z\u00a0UA a\u00a0GA4 za rovnak\u00fa dobu. Kompletn\u00e9 porovnanie fungovania metr\u00edk v\u00a0oboch verzi\u00e1ch Google Analytics n\u00e1jdete TU<\/a>. <\/em><\/p>\n

Na \u010do nezabudn\u00fa\u0165 pri nastavovan\u00ed Google Analytics 4?<\/h3>\n

Z\u00e1kladom pre spr\u00e1vne fungovanie GA4 je nastavenie streamov \u00fadajov. Ako zdroj d\u00e1t m\u00f4\u017ee sl\u00fa\u017ei\u0165 nielen webov\u00e1 str\u00e1nka, ale napr\u00edklad aj iOS alebo Android aplik\u00e1cia. Google Analytics 4 m\u00e1 nieko\u013eko preddefinovan\u00fdch udalost\u00ed<\/strong>, av\u0161ak tie \u010dastokr\u00e1t nie s\u00fa posta\u010duj\u00face. Aby ste mohli \u010do najpresnej\u0161ie analyzova\u0165 spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov va\u0161ich str\u00e1nok alebo pou\u017e\u00edvate\u013eov aplik\u00e1cie, je vhodn\u00e9 vytvori\u0165 nov\u00e9 udalosti na mieru va\u0161im potreb\u00e1m<\/strong>.<\/p>\n

Nov\u00e9 udalosti sa daj\u00fa vytv\u00e1ra\u0165 priamo v\u00a0GA4, ale aj klasicky cez Google Tag Managera. D\u00f4le\u017eit\u00e9 je tie\u017e spr\u00e1vne nakonfigurova\u0165 konverzn\u00e9 udalosti<\/strong> a\u00a0vytvori\u0165 si vlastn\u00e9 publik\u00e1, ktor\u00e9 v\u00e1m u\u013eah\u010dia anal\u00fdzy.<\/p>\n

Spr\u00e1vne nakonfigurovan\u00fd Google Analytics 4 v\u00e1m pom\u00f4\u017ee mimoriadne presne vyhodnocova\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov a\u00a0z\u00e1kazn\u00edkov, na z\u00e1klade \u010doho dok\u00e1\u017eete efekt\u00edvnej\u0161ie nar\u00e1ba\u0165 s\u00a0va\u0161\u00edm rozpo\u010dtom na reklamu a\u00a0optimalizova\u0165 webstr\u00e1nky \u010di aplik\u00e1cie, aby v\u00e1m prin\u00e1\u0161ali vy\u0161\u0161\u00ed zisk<\/strong>. Contact us<\/a>, nechajte si v\u00e1\u0161 GA4 \u00fa\u010det vyladi\u0165 na mieru va\u0161im potreb\u00e1m a\u00a0posu\u0148te svoj biznis na NEXT LEVEL!<\/p>","protected":false},"excerpt":{"rendered":"

Ak prev\u00e1dzkujete vlastn\u00fd web, s\u00a0najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou pou\u017e\u00edvate Google Analytics. Do 1. j\u00fala 2023 e\u0161te funguje jeho star\u0161ia verzia Universal Analytics, ktor\u00e1 bola na trhu dlh\u00e9 roky. Od tohto d\u00e1tumu u\u017e bud\u00fa nov\u00e9 d\u00e1ta zbieran\u00e9 len v\u00a0najnov\u0161ej platforme Google Analytics 4, ktor\u00e1 prin\u00e1\u0161a viacero zmien a\u00a0nov\u00fdch funkci\u00ed. \u010co v\u0161etko by ste o\u00a0nej mali vedie\u0165? Google Analytics […]<\/p>\n","protected":false},"author":2,"featured_media":39283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[406],"tags":[212,213,214,215],"class_list":["post-39279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-signals","tag-ga4","tag-google-analytics","tag-google-analytics-4","tag-universal-analytics"],"yoast_head":"\nNa Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Ak\u00e9 novinky prin\u00e1\u0161a Google Analytics 4 a \u010do v\u0161etko by ste o \u0148om mali vedie\u0165? Prin\u00e1\u0161ame v\u00e1m preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch inform\u00e1ci\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Ak\u00e9 novinky prin\u00e1\u0161a Google Analytics 4 a \u010do v\u0161etko by ste o \u0148om mali vedie\u0165? Prin\u00e1\u0161ame v\u00e1m preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch inform\u00e1ci\u00ed!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-29T13:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1235\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a?\",\"datePublished\":\"2023-05-29T13:47:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/\"},\"wordCount\":1013,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg\",\"keywords\":[\"ga4\",\"google analytics\",\"google analytics 4\",\"universal analytics\"],\"articleSection\":[\"Signals\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/\",\"name\":\"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a? - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg\",\"datePublished\":\"2023-05-29T13:47:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"description\":\"Ak\u00e9 novinky prin\u00e1\u0161a Google Analytics 4 a \u010do v\u0161etko by ste o \u0148om mali vedie\u0165? Prin\u00e1\u0161ame v\u00e1m preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch inform\u00e1ci\u00ed!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg\",\"width\":2560,\"height\":1235,\"caption\":\"Google Analytics 4\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/monkeymedia.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/\",\"name\":\"Monkeymedia\",\"description\":\"Monkeymedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monkeymedia.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\",\"name\":\"Redakcia Monkeymedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"caption\":\"Redakcia Monkeymedia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a? - Monkeymedia","description":"Ak\u00e9 novinky prin\u00e1\u0161a Google Analytics 4 a \u010do v\u0161etko by ste o \u0148om mali vedie\u0165? Prin\u00e1\u0161ame v\u00e1m preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch inform\u00e1ci\u00ed!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monkeymedia.sk\/en\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/","og_locale":"en_US","og_type":"article","og_title":"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a? - Monkeymedia","og_description":"Ak\u00e9 novinky prin\u00e1\u0161a Google Analytics 4 a \u010do v\u0161etko by ste o \u0148om mali vedie\u0165? Prin\u00e1\u0161ame v\u00e1m preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch inform\u00e1ci\u00ed!","og_url":"https:\/\/monkeymedia.sk\/en\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/","og_site_name":"Monkeymedia","article_published_time":"2023-05-29T13:47:52+00:00","og_image":[{"width":2560,"height":1235,"url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg","type":"image\/jpeg"}],"author":"Redakcia Monkeymedia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redakcia Monkeymedia","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#article","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/"},"author":{"name":"Redakcia Monkeymedia","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"headline":"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a?","datePublished":"2023-05-29T13:47:52+00:00","mainEntityOfPage":{"@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/"},"wordCount":1013,"commentCount":0,"image":{"@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg","keywords":["ga4","google analytics","google analytics 4","universal analytics"],"articleSection":["Signals"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/","url":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/","name":"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a? - Monkeymedia","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#primaryimage"},"image":{"@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg","datePublished":"2023-05-29T13:47:52+00:00","author":{"@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"description":"Ak\u00e9 novinky prin\u00e1\u0161a Google Analytics 4 a \u010do v\u0161etko by ste o \u0148om mali vedie\u0165? Prin\u00e1\u0161ame v\u00e1m preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch inform\u00e1ci\u00ed!","breadcrumb":{"@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#primaryimage","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2023\/05\/myriam-jessier-Pu96DJ6rct8-unsplash-scaled-1.jpg","width":2560,"height":1235,"caption":"Google Analytics 4"},{"@type":"BreadcrumbList","@id":"https:\/\/monkeymedia.sk\/na-google-analytics-4-musite-prejst-do-1-jula-2023-ake-novinky-a-moznosti-prinasa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/monkeymedia.sk\/"},{"@type":"ListItem","position":2,"name":"Na Google Analytics 4 mus\u00edte prejs\u0165 do 1. j\u00fala 2023: Ak\u00e9 novinky a mo\u017enosti prin\u00e1\u0161a?"}]},{"@type":"WebSite","@id":"https:\/\/monkeymedia.sk\/#website","url":"https:\/\/monkeymedia.sk\/","name":"Monkeymedia","description":"Monkeymedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monkeymedia.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb","name":"Monkeymedia Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","caption":"Redakcia Monkeymedia"}}]}},"_links":{"self":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/39279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/comments?post=39279"}],"version-history":[{"count":0,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/39279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media\/39283"}],"wp:attachment":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media?parent=39279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/categories?post=39279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/tags?post=39279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}