{"id":40663,"date":"2023-09-11T20:45:29","date_gmt":"2023-09-11T18:45:29","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=40663"},"modified":"2023-09-11T20:45:29","modified_gmt":"2023-09-11T18:45:29","slug":"sprava-socialnych-sieti-najvacsie-chyby-ktorym-sa-vyhnut","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/sprava-socialnych-sieti-najvacsie-chyby-ktorym-sa-vyhnut\/","title":{"rendered":"Spr\u00e1va soci\u00e1lnych siet\u00ed: Najv\u00e4\u010d\u0161ie chyby, ktor\u00fdm sa vyhn\u00fa\u0165"},"content":{"rendered":"

Soci\u00e1lne siete s\u00fa pre mnoh\u00e9 firmy jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch kan\u00e1lov, ktor\u00e9 pou\u017e\u00edvaj\u00fa na komunik\u00e1ciu so z\u00e1kazn\u00edkmi a zv\u00fd\u0161enie predaja. Aby z nich v\u0161ak mohli vy\u0165a\u017ei\u0165 maximum, musia dodr\u017eiava\u0165 ur\u010dit\u00e9 pravidl\u00e1 a vyh\u00fdba\u0165 sa zbyto\u010dn\u00fdm chyb\u00e1m. Tie m\u00f4\u017eu v kone\u010dnom v\u00fdsledku sp\u00f4sobi\u0165 vysok\u00e9 straty a dosta\u0165 zna\u010dku do nepr\u00edjemn\u00fdch situ\u00e1ci\u00ed. Pre\u010do je premyslen\u00e1 spr\u00e1va soci\u00e1lnych siet\u00ed d\u00f4le\u017eit\u00e1 a s ak\u00fdmi naj\u010dastej\u0161\u00edmi chybami sa m\u00f4\u017eete v r\u00e1mci nej stretn\u00fa\u0165?<\/strong><\/p>\n

Kupujete si falo\u0161n\u00fdch followerov a lajky<\/h3>\n

Kupovanie falo\u0161n\u00fdch followerov alebo lajkov je chyba, kv\u00f4li ktorej si budete musie\u0165 v bud\u00facnosti s ve\u013ekou pravdepodobnos\u0165ou zalo\u017ei\u0165 nov\u00fd \u00fa\u010det. D\u00f4vodom je skuto\u010dnos\u0165, \u017ee tak\u00fdmto rozhodnut\u00edm poru\u0161ujete pravidl\u00e1 soci\u00e1lnych siet\u00ed<\/strong>. Ak by Instagram<\/a>, Facebook<\/a> alebo in\u00e1 platforma zistila, \u017ee ste si sami zv\u00fd\u0161ili po\u010det svojich sleduj\u00facich alebo srdie\u010dok pod pr\u00edspevkom, m\u00f4\u017ee v\u00e1m natrvalo zablokova\u0165 \u00fa\u010det.<\/p>\n

Zablokovanie \u00fa\u010dtu v\u0161ak nie je jedin\u00fdm probl\u00e9mom. V mnoh\u00fdch pr\u00edpadoch soci\u00e1lna sie\u0165 automaticky zni\u017euje dosah v\u0161etk\u00fdch \u010fal\u0161\u00edch pr\u00edspevkov<\/strong>, ktor\u00e9 dan\u00fd profil vypublikuje. Ak sa v\u00e1m teda zd\u00e1, \u017ee sa pr\u00edspevkom nejako nedar\u00ed, pr\u00ed\u010dinou bud\u00fa pr\u00e1ve falo\u0161n\u00e9 \u00fa\u010dty.<\/p>\n

Okrem toho netreba zab\u00fada\u0165 ani na to, \u017ee nakupovanie falo\u0161n\u00fdch sledovate\u013eov nep\u00f4sob\u00ed pr\u00e1ve najlep\u0161ie. Profil s tis\u00edckami sleduj\u00facich, ktor\u00fd m\u00e1 len 20 \u010di 30 lajkov na pr\u00edspevkoch, zni\u017euje d\u00f4veryhodnos\u0165 zna\u010dky u mnoh\u00fdch z\u00e1kazn\u00edkov.<\/strong><\/p>\n

\"Spr\u00e1va<\/p>\n

Spr\u00e1va soci\u00e1lnych siet\u00ed je aj o komunik\u00e1cii<\/h3>\n

Soci\u00e1lne siete<\/a> umo\u017e\u0148uj\u00fa komunik\u00e1ciu oboma<\/strong> smermi<\/strong>, v\u010faka \u010domu m\u00f4\u017eete zisti\u0165, o \u010do maj\u00fa va\u0161i z\u00e1kazn\u00edci z\u00e1ujem. Tak\u00fdmto sp\u00f4sobom dok\u00e1\u017eete zv\u00fd\u0161i\u0165 predaj a n\u00e1sledne aj zisk. Pr\u00e1ve preto sa svojich sledovate\u013eov p\u00fdtajte r\u00f4zne ot\u00e1zky, robte ankety a dovo\u013ete, aby sa p\u00fdtali aj oni v\u00e1s.<\/p>\n

Tvor\u00edte obsah, ktor\u00fd \u013eud\u00ed nezauj\u00edma<\/h3>\n

Na soci\u00e1lnych sie\u0165ach sa ka\u017ed\u00fa min\u00fatu uverejnia mili\u00f3ny r\u00f4znych pr\u00edspevkov. Na to, aby ste vynikli a sledovate\u013ea skuto\u010dne zaujali, mus\u00edte vytv\u00e1ra\u0165 nie\u010do netradi\u010dn\u00e9 a origin\u00e1lne<\/strong>. Monot\u00f3nne a nudn\u00e9 pr\u00edspevky sa toti\u017eto stratia v mno\u017estve \u010fal\u0161\u00edch a nez\u00edskaj\u00fa takmer \u017eiadnu pozornos\u0165.<\/p>\n

Nebojte sa experimentova\u0165 s r\u00f4znymi farbami alebo vzormi. Vysk\u00fa\u0161ajte aj odli\u0161n\u00e9 typy p\u00edsma alebo zauj\u00edmav\u00e9 fotky. Nezab\u00fadajte ani na kombinovanie viacer\u00fdch typov obsahov<\/strong>. Spolu s klasick\u00fdmi fotografiami prid\u00e1vajte aj reels, klasick\u00e9 vide\u00e1 \u010di pr\u00edbehy.<\/p>\n

Kombinovanie a experimentovanie je d\u00f4le\u017eit\u00e9, no na druhej strane myslite na to, \u017ee pr\u00edli\u0161 ve\u013ea farieb a \u0161t\u00fdlov m\u00f4\u017ee p\u00f4sobi\u0165 chaoticky<\/strong>. Sna\u017ete sa preto, aby pr\u00edspevky vyzerali jednotne a odr\u00e1\u017eali va\u0161u zna\u010dku. Zvo\u013ete si jeden alebo dva \u0161t\u00fdly, ktor\u00e9 budete strieda\u0165 (ide\u00e1lne tie, ktor\u00e9 pou\u017e\u00edvate na webe<\/a> alebo v logu) a \u013eudia pri poh\u013eade na ne bud\u00fa vedie\u0165, \u017ee ide o v\u00e1s.<\/p>\n

\"Spr\u00e1va<\/p>\n

Ignorujete negat\u00edvne koment\u00e1re a s\u0165a\u017enosti<\/h3>\n

Be\u017enou s\u00fa\u010das\u0165ou soci\u00e1lnych siet\u00ed s\u00fa koment\u00e1re. Tie umo\u017e\u0148uj\u00fa rozv\u00edri\u0165 diskusiu a zv\u00fd\u0161i\u0165 dosah pr\u00edspevkov<\/strong>, v\u010faka \u010domu sa v\u00e1\u0161 obsah dostane medzi ove\u013ea v\u00e4\u010d\u0161\u00ed po\u010det \u013eud\u00ed. Okrem v\u00fdhod sa v\u0161ak s touto funkciou sp\u00e1ja aj zop\u00e1r negat\u00edv. K nim sa rad\u00ed napr\u00edklad to, \u017ee ju pou\u017e\u00edvatelia m\u00f4\u017eu vyu\u017e\u00edva\u0165 aj na vyjadrovanie skuto\u010dn\u00fdch alebo nere\u00e1lnych negat\u00edvnych sk\u00fasenost\u00ed s va\u0161\u00edm produktom, slu\u017ebou \u010di spolo\u010dnos\u0165ou.<\/p>\n

Rie\u0161enie negat\u00edvnych koment\u00e1rov je n\u00e1ro\u010dn\u00e9 a komplikovan\u00e9. Bohu\u017eia\u013e, ide o be\u017en\u00fa s\u00fa\u010das\u0165 spr\u00e1vy soci\u00e1lnych siet\u00ed. Dobrou spr\u00e1vou je, \u017ee sp\u00f4sobov, ako odpoveda\u0165 na nepr\u00edjemn\u00e9 reakcie, je viacero. Rozhodne ich v\u0161ak neignorujte. Na recenziu \u010di koment\u00e1r reagujte \u010do najsk\u00f4r a slu\u0161ne<\/strong>. Nevyvol\u00e1vajte hne\u010f h\u00e1dky, aby sa cel\u00e1 situ\u00e1cia neoto\u010dila proti v\u00e1m.<\/p>\n

Ak by ste probl\u00e9my nechceli rie\u0161i\u0165 verejne, poskytnite nespokojn\u00e9mu z\u00e1kazn\u00edkovi e-mailov\u00fd kontakt, cez ktor\u00fd m\u00f4\u017eete v komunik\u00e1cii pokra\u010dova\u0165. Pr\u00edpadne ho nasmerujte na s\u00fakromn\u00e9 spr\u00e1vy<\/strong>, kde budete vedie\u0165 cel\u00fa vec vyrie\u0161i\u0165 ove\u013ea lep\u0161ie.<\/p>\n

\"Spr\u00e1va<\/p>\n

Spr\u00e1va soci\u00e1lnych siet\u00ed a publik\u00e1cia v spr\u00e1vnom \u010dase<\/h3>\n

\u010cas je d\u00f4le\u017eit\u00fd faktor, ktor\u00fd v\u00fdrazne ovplyv\u0148uje to, ak\u00fd dosah bude ma\u0165 v\u00e1\u0161 pr\u00edspevok<\/strong>. Na internete n\u00e1jdete viacero inform\u00e1ci\u00ed o tom, kedy je najlep\u0161ie vypublikova\u0165 pripraven\u00fd obsah. Pravdou ale je, \u017ee neexistuje jedna presne vymedzen\u00e1 hodina, ktor\u00e1 je t\u00e1 najlep\u0161ia pre v\u0161etk\u00fdch.<\/p>\n

To, kedy je ide\u00e1lne vypublikova\u0165 v\u00e1\u0161 obsah, sa odv\u00edja od mno\u017estva faktorov vr\u00e1tane oblasti, v ktorej podnik\u00e1te alebo fungujete, a cie\u013eov\u00e9ho publika. Vo v\u0161eobecnosti v\u0161ak plat\u00ed, \u017ee pr\u00edspevky je ide\u00e1lne uverej\u0148ova\u0165 sk\u00f4r po\u010das d\u0148a<\/strong>. Vyh\u00fdbajte sa ve\u010deru, noci a pr\u00edli\u0161 skor\u00e9mu r\u00e1nu.<\/p>\n

\"Spr\u00e1va<\/p>\n

Sna\u017e\u00edte sa by\u0165 na v\u0161etk\u00fdch soci\u00e1lnych sie\u0165ach<\/h3>\n

Spr\u00e1va soci\u00e1lnych siet\u00ed, \u010di\u017ee pl\u00e1novanie, pr\u00edprava, tvorba a uverej\u0148ovanie pr\u00edspevkov, v\u00e1s bude nie\u010do st\u00e1\u0165. Ak to budete robi\u0165 vy sami, zaplat\u00edte za to hodinami v pr\u00e1ci navy\u0161e. Ak to nech\u00e1te robi\u0165 niekoho in\u00e9ho, budete v\u00e1s to st\u00e1\u0165 peniaze. Pr\u00e1ve preto si dobre premyslite svoju strat\u00e9giu a to, ktor\u00e9 soci\u00e1lne siete s\u00fa pre v\u00e1s relevantn\u00e9<\/strong>.<\/p>\n

Pou\u017e\u00edva\u0165 v\u0161etky soci\u00e1lne siete, ktor\u00e9 s\u00fa dostupn\u00e9, je zbyto\u010dn\u00e9 a neefekt\u00edvne<\/strong>. Najlep\u0161ie sprav\u00edte, ke\u010f zist\u00edte, ktor\u00e9 platformy vyu\u017e\u00edva va\u0161a cie\u013eov\u00e1 skupina najviac, a na tie sa n\u00e1sledne zameriate. Klasikou je Instagram a Facebook, ku ktor\u00fdm m\u00f4\u017eete doplni\u0165 Youtube, TikTok \u010di Twitter.<\/p>\n

\"Spr\u00e1va<\/p>\n

Propagujete pr\u00edspevky, ktor\u00e9 \u013eud\u00ed nezaujali<\/h3>\n

Vypublikovali ste pr\u00edspevok a v\u0161imli ste si, \u017ee nie je tak \u00faspe\u0161n\u00fd ako ten predt\u00fdm? S ve\u013ekou pravdepodobnos\u0165ou zva\u017eujete jeho posilnenie platenou reklamou. A s\u00edce sa m\u00f4\u017ee tento krok zda\u0165 logick\u00fd, v skuto\u010dnosti ide o presn\u00fd opak. Ak v\u00e1\u0161 pr\u00edspevok \u013eud\u00ed nezaujal organicky, je takmer ist\u00e9, \u017ee nezaujme ani t\u00fdch, ktor\u00ed ho uvidia v r\u00e1mci platenej reklamy<\/strong>.<\/p>\n

Ak chcete zv\u00fd\u0161i\u0165 svoj dosah a z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov, propagujte pr\u00edspevky, ktor\u00e9 s\u00fa \u00faspe\u0161n\u00e9 organicky<\/strong>.<\/p>\n

\"Spr\u00e1va<\/p>\n

Spr\u00e1va soci\u00e1lnych siet\u00ed od odborn\u00edkov<\/h3>\n

Chyby v r\u00e1mci marketingu na soci\u00e1lnych sie\u0165ach m\u00f4\u017eu sp\u00f4sobi\u0165 zbyto\u010dn\u00e9 komplik\u00e1cie. Nehovoriac o tom, \u017ee v\u00e1s m\u00f4\u017eu st\u00e1\u0165 desiatky a\u017e stovky eur<\/strong>. Ak sa im chcete vyhn\u00fa\u0165, je d\u00f4le\u017eit\u00e9, aby ste si premysleli strat\u00e9giu a vytvorili detailn\u00fd pl\u00e1n, pod\u013ea ktor\u00e9ho budete postupova\u0165.<\/p>\n

Spr\u00e1va soci\u00e1lnych siet\u00ed je \u010dasovo n\u00e1ro\u010dn\u00e1. Ak na \u0148u nem\u00e1te kapacitu, m\u00f4\u017eete sa obr\u00e1ti\u0165 na n\u00e1s<\/a>. O va\u0161e soci\u00e1lne siete sa<\/strong> radi<\/strong> postar\u00e1me a pom\u00f4\u017eeme v\u00e1m dosiahnu\u0165 vynikaj\u00face v\u00fdsledky.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Soci\u00e1lne siete s\u00fa pre mnoh\u00e9 firmy jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch kan\u00e1lov, ktor\u00e9 pou\u017e\u00edvaj\u00fa na komunik\u00e1ciu so z\u00e1kazn\u00edkmi a zv\u00fd\u0161enie predaja. Aby z nich v\u0161ak mohli vy\u0165a\u017ei\u0165 maximum, musia dodr\u017eiava\u0165 ur\u010dit\u00e9 pravidl\u00e1 a vyh\u00fdba\u0165 sa zbyto\u010dn\u00fdm chyb\u00e1m. Tie m\u00f4\u017eu v kone\u010dnom v\u00fdsledku sp\u00f4sobi\u0165 vysok\u00e9 straty a dosta\u0165 zna\u010dku do nepr\u00edjemn\u00fdch situ\u00e1ci\u00ed. Pre\u010do je premyslen\u00e1 spr\u00e1va soci\u00e1lnych siet\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":40673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[201,32,161,248],"class_list":["post-40663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-facebook","tag-instagram","tag-socialne-siete","tag-sprava-socialnych-sieti"],"yoast_head":"\nSpr\u00e1va soci\u00e1lnych siet\u00ed: Najv\u00e4\u010d\u0161ie chyby, ktor\u00fdm sa vyhn\u00fa\u0165 - Monkeymedia<\/title>\n<meta name=\"description\" content=\"\u00daspe\u0161n\u00e1 spr\u00e1va soci\u00e1lnych siet\u00ed: V \u010dom spo\u010d\u00edva a ktor\u00fdm chyb\u00e1m by ste sa mali vyh\u00fdba\u0165?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/sprava-socialnych-sieti-najvacsie-chyby-ktorym-sa-vyhnut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spr\u00e1va soci\u00e1lnych siet\u00ed: Najv\u00e4\u010d\u0161ie chyby, ktor\u00fdm sa vyhn\u00fa\u0165 - 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