{"id":55273,"date":"2025-06-25T09:08:49","date_gmt":"2025-06-25T07:08:49","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=55273"},"modified":"2025-06-25T09:08:49","modified_gmt":"2025-06-25T07:08:49","slug":"google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/","title":{"rendered":"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov?"},"content":{"rendered":"<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">V online svete, kde ka\u017ed\u00fd klik m\u00f4\u017ee znamena\u0165 predaj, je v\u00fdber spr\u00e1vnej reklamnej platformy rozhoduj\u00faci. Dve najv\u00e4\u010d\u0161ie mo\u017enosti, ktor\u00e9 m\u00e1te k dispoz\u00edcii, s\u00fa Google Ads a Facebook Ads (Meta). Obidve pon\u00fakaj\u00fa siln\u00e9 n\u00e1stroje na zv\u00fd\u0161enie vidite\u013enosti a z\u00edskavanie z\u00e1kazn\u00edkov, ale funguj\u00fa odli\u0161ne. V tomto \u010dl\u00e1nku si porovn\u00e1me ich v\u00fdhody, nev\u00fdhody a to, ako ich vyu\u017ei\u0165 \u010do najefekt\u00edvnej\u0161ie.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-2 wp-block-paragraph\"><strong>&nbsp;Z\u00e1kladn\u00e9 rozdiely medzi Google Ads a Facebook Ads<\/strong><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Google Ads funguje na princ\u00edpe <em>vyh\u013ead\u00e1vania pod\u013ea z\u00e1meru (intent-based marketing)<\/em>. Pou\u017e\u00edvate\u013e nie\u010do akt\u00edvne h\u013ead\u00e1 \u2013 napr\u00edklad \u201enajlep\u0161ie be\u017eeck\u00e9 top\u00e1nky\u201c \u2013 a reklama sa mu zobraz\u00ed priamo v Google v\u00fdsledkoch vyh\u013ead\u00e1vania. Ide o moment, kedy je \u010dlovek pripraven\u00fd kona\u0165, teda nak\u00fapi\u0165, objedna\u0165 alebo sa informova\u0165.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Facebook Ads, na druhej strane, funguj\u00fa na princ\u00edpe <em>interesov\u00e9ho cielenia<\/em>. Va\u0161a reklama sa zobrazuje \u013eu\u010fom na z\u00e1klade ich spr\u00e1vania, z\u00e1ujmov alebo demografick\u00fdch \u00fadajov, aj ke\u010f pr\u00e1ve ni\u010d konkr\u00e9tne neh\u013eadaj\u00fa. Ide o \u201epas\u00edvne oslovenie\u201c z\u00e1kazn\u00edka \u2013 vhodn\u00e9 na budovanie povedomia, zna\u010dky alebo remarketing.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">Pr\u00edklad:<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">&#8211; Google Ads: reklama na \u201eautopo\u017ei\u010dov\u0148a Bratislava\u201c sa zobraz\u00ed niekomu, kto t\u00fato fr\u00e1zu vyh\u013ead\u00e1va. <\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">&#8211; Facebook Ads: reklama na nov\u00e9 SUV oslov\u00ed \u013eud\u00ed, ktor\u00ed sa zauj\u00edmaj\u00fa o aut\u00e1, pr\u00e1ve ale ni\u010d neh\u013eadaj\u00fa.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\"><strong>V\u00fdhody a nev\u00fdhody Google Ads<\/strong><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\">Medzi hlavn\u00e9 v\u00fdhody Google Ads patr\u00ed to, \u017ee \u013eudia, ktor\u00ed nie\u010do akt\u00edvne vyh\u013ead\u00e1vaj\u00fa, maj\u00fa v\u00e4\u010d\u0161iu \u0161ancu, \u017ee naozaj si aj nie\u010do k\u00fapia alebo vyplnia formul\u00e1r. Google umo\u017e\u0148uje ve\u013emi presn\u00e9 cielenie pod\u013ea k\u013e\u00fa\u010dov\u00fdch slov, lokality, zariadenia, \u010dasu a \u010fal\u0161\u00edch parametrov. V\u00fdsledky kampane s\u00fa merate\u013en\u00e9 a pri spr\u00e1vnom nastaven\u00ed m\u00f4\u017eu prinies\u0165 ve\u013emi r\u00fdchlu n\u00e1vratnos\u0165.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote mm-green-highlight is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-left:4px solid #00B7B1;padding-left:18px;margin:34px 0\">\n<p class=\"wp-block-paragraph\"><strong style=\"color:#00B7B1\">Ide o \u201epas\u00edvne oslovenie\u201c z\u00e1kazn\u00edka \u2013 vhodn\u00e9 na budovanie povedomia, zna\u010dky alebo remarketing.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\"><strong>Na druhej strane, Google Ads m\u00f4\u017ee by\u0165 drah\u0161\u00ed v odvetviach, kde je ve\u013ek\u00e1 konkurencia.<\/strong> Napr\u00edklad vo financi\u00e1ch, pr\u00e1ve alebo technol\u00f3gi\u00e1ch, kde m\u00f4\u017ee by\u0165 cena za jedno kliknutie ve\u013emi vysok\u00e1. Okrem toho s\u00fa kampane n\u00e1ro\u010dnej\u0161ie na nastavenie a vy\u017eaduj\u00fa pravideln\u00fa \u00fapravu a dobr\u00e9 analytick\u00e9 schopnosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"322\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/61fa88d5eec4c40004bacd3a-1024x322.png\" alt=\"\" class=\"wp-image-55278 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/61fa88d5eec4c40004bacd3a-1024x322.png 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/61fa88d5eec4c40004bacd3a-300x94.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/61fa88d5eec4c40004bacd3a-768x242.png 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/61fa88d5eec4c40004bacd3a.png 1501w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/322;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdhody a nev\u00fdhody Facebook Ads<\/strong><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\">Facebook Ads pon\u00faka v\u00fdnimo\u010dne presn\u00e9 cielenie. M\u00f4\u017eete oslovi\u0165 \u013eud\u00ed pod\u013ea veku, pohlavia, vzdelania, zamestnania, z\u00e1ujmov, \u017eivotn\u00fdch udalost\u00ed \u010di dokonca ich spr\u00e1vania na internete. V\u00fdhodou je aj vizu\u00e1lny charakter rekl\u00e1m. Form\u00e1ty ako karusely, vide\u00e1, stories \u010di reels maj\u00fa siln\u00fd emo\u010dn\u00fd a vizu\u00e1lny dopad. Cena za klik b\u00fdva vo v\u0161eobecnosti ni\u017e\u0161ia ako v Google Ads, \u010do m\u00f4\u017ee by\u0165 v\u00fdhodn\u00e9 najm\u00e4 pre men\u0161ie zna\u010dky s obmedzen\u00fdm rozpo\u010dtom.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><strong>Nev\u00fdhodou v\u0161ak je, \u017ee pou\u017e\u00edvatelia Facebooku nie s\u00fa v n\u00e1kupnom m\u00f3de.<\/strong> Va\u0161a reklama ich m\u00f4\u017ee vyru\u0161i\u0165 po\u010das prehliadania obsahu a ich reakcia nemus\u00ed by\u0165 tak\u00e1 akt\u00edvna ako v pr\u00edpade Google Ads. Ak sa t\u00e1 ist\u00e1 reklama zobrazuje pou\u017e\u00edvate\u013eom pr\u00edli\u0161 \u010dasto, m\u00f4\u017ee d\u00f4js\u0165 k tzv. reklamnej \u00fanave \u2013 \u013eudia si ju prestan\u00fa v\u0161\u00edma\u0165 alebo na \u0148u prestan\u00fa reagova\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"948\" height=\"191\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/Meta_Platforms_Inc._logo.svg.png\" alt=\"\" class=\"wp-image-55280 lazyload\" style=\"--smush-placeholder-width: 948px; --smush-placeholder-aspect-ratio: 948\/191;width:756px;height:auto\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/Meta_Platforms_Inc._logo.svg.png 948w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/Meta_Platforms_Inc._logo.svg-300x60.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/Meta_Platforms_Inc._logo.svg-768x155.png 768w\" data-sizes=\"(max-width: 948px) 100vw, 948px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\"><strong>Ktor\u00fa platformu zvoli\u0165 pod\u013ea typu podnikania<\/strong><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\">Pre e-shopy je vhodn\u00e9 vyu\u017e\u00edva\u0165 kombin\u00e1ciu oboch platforiem. Google Ads pom\u00e1ha zachyti\u0165 z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa pripraven\u00ed nakupova\u0165, zatia\u013e \u010do Facebook je ide\u00e1lny na budovanie zna\u010dky a remarketing. Lok\u00e1lne slu\u017eby ako napr\u00edklad: re\u0161taur\u00e1cie, kadern\u00edctva alebo autoservisy maj\u00fa v\u00e4\u010d\u0161\u00ed \u00fa\u017eitok z Google Ads, preto\u017ee \u013eudia ich akt\u00edvne h\u013eadaj\u00fa pod\u013ea lokality.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\"><strong>B2B spolo\u010dnosti \u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa Google na generovanie leadov pomocou k\u013e\u00fa\u010dov\u00fdch slov, zatia\u013e \u010do Facebook m\u00f4\u017eu vyu\u017ei\u0165 na posilnenie d\u00f4veryhodnosti a odborn\u00e9ho imid\u017eu.<\/strong> Ak je cie\u013eom zv\u00fd\u0161i\u0165 povedomie o novej zna\u010dke alebo produkte, Facebook a Instagram s\u00fa lep\u0161ou vo\u013ebou, preto\u017ee vizu\u00e1lny obsah \u013eahko up\u00fata pozornos\u0165.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-16 wp-block-paragraph\"><strong>Kombinovan\u00e1 strat\u00e9gia prin\u00e1\u0161a najlep\u0161ie v\u00fdsledky<\/strong><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-17 wp-block-paragraph\">Digit\u00e1lny marketing funguje najlep\u0161ie, ke\u010f jednotliv\u00e9 n\u00e1stroje spolupracuj\u00fa a nie s\u00fa oddelen\u00e9. Modern\u00e9 strat\u00e9gie preto sp\u00e1jaj\u00fa r\u00f4zne kan\u00e1ly, napr\u00edklad soci\u00e1lne siete, e-maily a platen\u00fa reklamu, do jedn\u00e9ho celku. V\u00fdsledkom je jasnej\u0161ia komunik\u00e1cia so z\u00e1kazn\u00edkmi a lep\u0161ie v\u00fdsledky kampan\u00ed.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-18 wp-block-paragraph\">V\u00fdborn\u00fd pr\u00edklad takejto spolupr\u00e1ce je kombin\u00e1cia Google Ads a Facebook Ads. Najprv oslov\u00edte \u013eud\u00ed na Facebooku a Instagrame, kde vzbud\u00edte ich z\u00e1ujem a vytvor\u00edte povedomie o zna\u010dke. Potom im pripomeniete svoju ponuku cez remarketing a napokon ich oslov\u00edte vo chv\u00edli, ke\u010f u\u017e akt\u00edvne h\u013eadaj\u00fa rie\u0161enie, cez reklamu vo vyh\u013ead\u00e1van\u00ed na Googli. T\u00fdmto sp\u00f4sobom dok\u00e1\u017eete pokry\u0165 cel\u00fa cestu z\u00e1kazn\u00edka od prv\u00e9ho kontaktu a\u017e po n\u00e1kup. Ak neviete, kde za\u010da\u0165, alebo chcete z va\u0161ej reklamy vy\u0165a\u017ei\u0165 maximum, <a href=\"https:\/\/monkeymedia.sk\/en\/kontakt\/\">nev\u00e1hajte sa n\u00e1m ozva\u0165<\/a>, a&nbsp;my v\u00e1m pom\u00f4\u017eeme nastavi\u0165 reklamy tak, aby skuto\u010dne fungovali.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-19 wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>V online svete, kde ka\u017ed\u00fd klik m\u00f4\u017ee znamena\u0165 predaj, je v\u00fdber spr\u00e1vnej reklamnej platformy rozhoduj\u00faci. Dve najv\u00e4\u010d\u0161ie mo\u017enosti, ktor\u00e9 m\u00e1te k dispoz\u00edcii, s\u00fa Google Ads a Facebook Ads (Meta). Obidve pon\u00fakaj\u00fa siln\u00e9 n\u00e1stroje na zv\u00fd\u0161enie vidite\u013enosti a z\u00edskavanie z\u00e1kazn\u00edkov, ale funguj\u00fa odli\u0161ne. V tomto \u010dl\u00e1nku si porovn\u00e1me ich v\u00fdhody, nev\u00fdhody a to, ako ich vyu\u017ei\u0165 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[384,201,385,32,22],"class_list":["post-55273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-customers","tag-facebook","tag-googleads","tag-instagram","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Zistite, \u010di v\u00e1m viac z\u00e1kazn\u00edkov prinesie Google Ads alebo Facebook Ads. Porovnanie v\u00fdhod, nev\u00fdhod a tipov pre efekt\u00edvnu reklamn\u00fa strat\u00e9giu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Zistite, \u010di v\u00e1m viac z\u00e1kazn\u00edkov prinesie Google Ads alebo Facebook Ads. Porovnanie v\u00fdhod, nev\u00fdhod a tipov pre efekt\u00edvnu reklamn\u00fa strat\u00e9giu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T07:08:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/DALL\u00b7E-2025-06-24-16.19.19-A-sleek-professional-business-themed-header-image-for-an-article-comparing-online-advertising-platforms.-The-design-shows-a-minimalist-workspace-sett.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/DALL\u00b7E-2025-06-24-16.19.19-A-sleek-professional-business-themed-header-image-for-an-article-comparing-online-advertising-platforms.-The-design-shows-a-minimalist-workspace-sett.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov?\",\"datePublished\":\"2025-06-25T07:08:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/\"},\"wordCount\":906,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Rectangle-240649951-1.jpg\",\"keywords\":[\"customers\",\"facebook\",\"googleads\",\"instagram\",\"marketing\"],\"articleSection\":[\"Think\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/\",\"name\":\"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov? - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Rectangle-240649951-1.jpg\",\"datePublished\":\"2025-06-25T07:08:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"description\":\"Zistite, \u010di v\u00e1m viac z\u00e1kazn\u00edkov prinesie Google Ads alebo Facebook Ads. Porovnanie v\u00fdhod, nev\u00fdhod a tipov pre efekt\u00edvnu reklamn\u00fa strat\u00e9giu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Rectangle-240649951-1.jpg\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Rectangle-240649951-1.jpg\",\"width\":3000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/monkeymedia.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/\",\"name\":\"Monkeymedia\",\"description\":\"Monkeymedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monkeymedia.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\",\"name\":\"Redakcia Monkeymedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"caption\":\"Redakcia Monkeymedia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov? - Monkeymedia","description":"Zistite, \u010di v\u00e1m viac z\u00e1kazn\u00edkov prinesie Google Ads alebo Facebook Ads. Porovnanie v\u00fdhod, nev\u00fdhod a tipov pre efekt\u00edvnu reklamn\u00fa strat\u00e9giu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monkeymedia.sk\/en\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/","og_locale":"en_US","og_type":"article","og_title":"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov? - Monkeymedia","og_description":"Zistite, \u010di v\u00e1m viac z\u00e1kazn\u00edkov prinesie Google Ads alebo Facebook Ads. Porovnanie v\u00fdhod, nev\u00fdhod a tipov pre efekt\u00edvnu reklamn\u00fa strat\u00e9giu.","og_url":"https:\/\/monkeymedia.sk\/en\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/","og_site_name":"Monkeymedia","article_published_time":"2025-06-25T07:08:49+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/DALL\u00b7E-2025-06-24-16.19.19-A-sleek-professional-business-themed-header-image-for-an-article-comparing-online-advertising-platforms.-The-design-shows-a-minimalist-workspace-sett.webp","type":"image\/webp"}],"author":"Redakcia Monkeymedia","twitter_card":"summary_large_image","twitter_image":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/06\/DALL\u00b7E-2025-06-24-16.19.19-A-sleek-professional-business-themed-header-image-for-an-article-comparing-online-advertising-platforms.-The-design-shows-a-minimalist-workspace-sett.webp","twitter_misc":{"Written by":"Redakcia Monkeymedia","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#article","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/"},"author":{"name":"Redakcia Monkeymedia","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"headline":"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov?","datePublished":"2025-06-25T07:08:49+00:00","mainEntityOfPage":{"@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/"},"wordCount":906,"commentCount":0,"image":{"@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/07\/Rectangle-240649951-1.jpg","keywords":["customers","facebook","googleads","instagram","marketing"],"articleSection":["Think"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/","url":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/","name":"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov? - Monkeymedia","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#primaryimage"},"image":{"@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/07\/Rectangle-240649951-1.jpg","datePublished":"2025-06-25T07:08:49+00:00","author":{"@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"description":"Zistite, \u010di v\u00e1m viac z\u00e1kazn\u00edkov prinesie Google Ads alebo Facebook Ads. Porovnanie v\u00fdhod, nev\u00fdhod a tipov pre efekt\u00edvnu reklamn\u00fa strat\u00e9giu.","breadcrumb":{"@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#primaryimage","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/07\/Rectangle-240649951-1.jpg","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2025\/07\/Rectangle-240649951-1.jpg","width":3000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/monkeymedia.sk\/google-ads-vs-facebook-ads-ktora-reklama-vam-prinesie-viac-zakaznikov\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/monkeymedia.sk\/"},{"@type":"ListItem","position":2,"name":"Google Ads vs. Facebook Ads: Ktor\u00e1 reklama v\u00e1m prinesie viac z\u00e1kazn\u00edkov?"}]},{"@type":"WebSite","@id":"https:\/\/monkeymedia.sk\/#website","url":"https:\/\/monkeymedia.sk\/","name":"Monkeymedia","description":"Monkeymedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monkeymedia.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb","name":"Monkeymedia Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","caption":"Redakcia Monkeymedia"}}]}},"_links":{"self":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/55273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/comments?post=55273"}],"version-history":[{"count":0,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/55273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media\/60382"}],"wp:attachment":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media?parent=55273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/categories?post=55273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/tags?post=55273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}