{"id":66768,"date":"2026-09-22T14:30:06","date_gmt":"2026-09-22T14:30:06","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=66768"},"modified":"2026-09-25T09:37:40","modified_gmt":"2026-09-25T09:37:40","slug":"ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/en\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/","title":{"rendered":"How We Created FMCG Campaigns for NAMEX That Influence Buying Decisions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">How can marketing influence buying decisions and support sales growth for an FMCG brand? The team behind <strong>NAMEX and PEPE Chrumky<\/strong> commissioned us at <strong>MONKEYMEDIA<\/strong> to build a long-term communication system combining brand strategy, a creative concept, storytelling, online marketing, social media, out-of-home advertising, PR, a website and packaging design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By September 5, 2026, NAMEX\u2019s communication had achieved <strong>5.4 million Google Ads impressions and 10.4 million Facebook impressions<\/strong>, while Facebook campaigns reached <strong>1.6 million people<\/strong>. The most important result, however, is sales: <strong>NAMEX has sold hundreds of thousands more products year on year.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This case study shows how a brand campaign, creative work and a complete media mix can help an FMCG brand attract attention and influence real buying decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does marketing influence buying decisions for FMCG products?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many FMCG buying decisions happen in store. Brand awareness alone is not enough: customers must recognize and recall the brand when they are standing at the shelf choosing a product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built NAMEX\u2019s communication around this principle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of isolated campaigns, we create <strong>long-term brand communication across a complete media mix<\/strong>. Customers encounter PEPE Chrumky repeatedly: on social media, in online ads and videos, through PR and outdoor advertising, and on the products themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our goal is a strong, consistent brand presence that helps customers remember and choose the product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How did the Good and Bad Chrumka creative concept come about?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Strong FMCG communication needs an element customers can recognize immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For PEPE Chrumky, we found it in the product itself. We created <strong>Good Chrumka and Bad Chrumka<\/strong> \u2014 two distinct characters that became the basis for the brand\u2019s long-term storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good Chrumka is cautious and empathetic. Bad Chrumka is confident, mischievous and ready for the next adventure. Their contrast opens up opportunities for humor, stories, campaigns, memes, product visuals and short videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The characters are more than social media mascots. They have become <strong>a lasting and recognizable feature of PEPE Chrumky\u2019s communication<\/strong>, which we can use across media and formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the first major uses of the concept was the campaign <strong>Chrumky in Action<\/strong>, with Good Chrumka and Bad Chrumka as its central characters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does a complete media mix mean for an FMCG campaign?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A media mix combines the channels a brand uses to reach customers. The aim is not simply to be everywhere, but to create several connected encounters with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For NAMEX, the MONKEYMEDIA team covers <strong>campaign concepts and storytelling, communication and media strategy, character creation, out-of-home advertising, social media, video, Google Ads, Meta campaigns, PR, the website, packaging design, Reels and other online and offline formats<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A customer might first see PEPE Chrumky in a video, then meet Good Chrumka and Bad Chrumka on social media, notice an outdoor ad and finally recognize the brand on packaging in store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do not treat marketing channels in isolation. Together they create one consistent brand world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What results has NAMEX\u2019s marketing communication achieved?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Results as of <strong>September 5, 2026<\/strong> show the scale of the online campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads: 5.4 million ad impressions<\/strong><\/li>\n\n\n\n<li><strong>Facebook: 10.4 million impressions<\/strong><\/li>\n\n\n\n<li><strong>Facebook: a reach of 1.6 million people<\/strong><\/li>\n\n\n\n<li><strong>year-on-year sales growth amounting to hundreds of thousands of products<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When assessing a brand campaign, it is important to distinguish reach from impressions. <strong>Reach is the number of people who saw an ad. Impressions are the total number of times it was displayed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u2019s 10.4 million impressions and 1.6 million reach show that audiences encountered the brand repeatedly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repeated contact is important for brand building. It reinforces recognition and makes customers more likely to recall the brand at the point of purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why are millions of impressions not enough for an FMCG campaign?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reach and impressions show how many people received the communication and how often. On their own, they do not show whether marketing delivered a business result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why we do not view NAMEX\u2019s millions of impressions as the final goal of the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more important outcome is that <strong>NAMEX has recorded year-on-year sales growth amounting to hundreds of thousands more products sold<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The link between marketing and business results matters when assessing FMCG communication. The goal is not only to put a product in front of customers but also to build preference and support their buying decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can a brand campaign support sales growth?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A brand campaign supports sales by building awareness, recall and recognition over time. This can matter especially for FMCG products, where customers often choose quickly between similar options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NAMEX shows the value of connecting <strong>brand strategy, a creative concept, storytelling, media strategy, social media, online advertising, PR, outdoor media, the website and packaging design<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each channel plays a different role, but all work toward the same goal: getting the brand into customers\u2019 minds and encouraging them to choose it at purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does the NAMEX and PEPE Chrumky case study show?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership between MONKEYMEDIA and NAMEX shows that <strong>effective FMCG marketing is more than one campaign or one advertising channel<\/strong>. It is a long-term system in which strategy, creative work, media and the product reinforce one another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By September 5, 2026, the communication had generated <strong>5.4 million Google Ads impressions, 10.4 million Facebook impressions and reached 1.6 million people<\/strong>. From a business perspective, an even more important result is <strong>year-on-year sales growth amounting to hundreds of thousands of products<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good Chrumka and Bad Chrumka give PEPE Chrumky a distinctive, recognizable brand world that can grow through future campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>MONKEYMEDIA<\/strong> we do not build FMCG communication solely to maximize ad views. We connect <strong>brand strategy, creative work, media and performance marketing<\/strong> so communication can build the brand, influence buying decisions and support business results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full desktop-image-blog\"><a href=\"https:\/\/monkeymedia.sk\/en\/namex\/\"><img decoding=\"async\" width=\"1082\" height=\"250\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/image-1.webp\" alt=\"\" class=\"wp-image-66780 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/image-1.webp 1082w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/image-1-300x69.webp 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/image-1-1024x237.webp 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/image-1-768x177.webp 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/image-1-18x4.webp 18w\" data-sizes=\"(max-width: 1082px) 100vw, 1082px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1082px; --smush-placeholder-aspect-ratio: 1082\/250;\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full mobile-image-blog\"><img decoding=\"async\" width=\"700\" height=\"500\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex-mob.png\" alt=\"\" class=\"wp-image-66857 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex-mob.png 700w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex-mob-300x214.png 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex-mob-18x12.png 18w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/500;\" \/><\/figure>\n\n\n\n<div class=\"button-article\">\n<div class=\"btn-group-center\">\n  <a href=\"https:\/\/monkeymedia.sk\/en\/namex\/\" class=\"btn-icon-link w-inline-block\">\n    <div class=\"btn-icon-content\">\n\n      <div class=\"btn-icon-content__mask\">\n        <span data-button-anim-target class=\"btn-icon-content__text\">\n          View case study\n        <\/span>\n      <\/div>\n\n      <div data-icon-size=\"normal\" class=\"btn-icon-icon\">\n        <div data-button-anim-target class=\"btn-icon-icon__bg\"><\/div>\n\n        <div class=\"btn-icon-icon__wrap\">\n          <div class=\"btn-icon-icon__list\">\n\n            <img decoding=\"async\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/03\/Group-4616.svg\"\n                 class=\"btn-icon-icon__arrow lazyload\"\n                 data-button-anim-target\n alt=\"arrow\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n\n            <img decoding=\"async\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/04\/Group-4616.svg\"\n                 class=\"btn-icon-icon__arrow lazyload\"\n                 data-button-anim-target\n alt=\"arrow\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n\n            <img decoding=\"async\" data-src=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/04\/Group-4616.svg\"\n                 class=\"btn-icon-icon__arrow lazyload\"\n                 data-button-anim-target\n alt=\"arrow\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div data-button-anim-target class=\"btn-icon-content__bg\"><\/div>\n\n    <\/div>\n  <\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ako m\u00f4\u017ee marketing FMCG zna\u010dky ovplyvni\u0165 n\u00e1kupn\u00e9 spr\u00e1vanie z\u00e1kazn\u00edkov a podpori\u0165 rast predaja? Pre slovensk\u00fa zna\u010dku NAMEX a PEPE Chrumky sme v marketingovej agent\u00fare MONKEYMEDIA vytvorili dlhodob\u00fd komunika\u010dn\u00fd syst\u00e9m, ktor\u00fd prep\u00e1ja brandov\u00fa strat\u00e9giu, kreat\u00edvny koncept, storytelling, online marketing, soci\u00e1lne siete, OOH reklamu, PR, web a obalov\u00fd dizajn. K 5. septembru 2026 dosiahla komunik\u00e1cia NAMEX 5,4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405],"tags":[],"class_list":["post-66768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie - Monkeymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/en\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Ako m\u00f4\u017ee marketing FMCG zna\u010dky ovplyvni\u0165 n\u00e1kupn\u00e9 spr\u00e1vanie z\u00e1kazn\u00edkov a podpori\u0165 rast predaja? Pre slovensk\u00fa zna\u010dku NAMEX a PEPE Chrumky sme v marketingovej agent\u00fare MONKEYMEDIA vytvorili dlhodob\u00fd komunika\u010dn\u00fd syst\u00e9m, ktor\u00fd prep\u00e1ja brandov\u00fa strat\u00e9giu, kreat\u00edvny koncept, storytelling, online marketing, soci\u00e1lne siete, OOH reklamu, PR, web a obalov\u00fd dizajn. K 5. septembru 2026 dosiahla komunik\u00e1cia NAMEX 5,4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/en\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T14:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T09:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/4fba8eff649f35d48e1ff094489a0def\"},\"headline\":\"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie\",\"datePublished\":\"2026-09-22T14:30:06+00:00\",\"dateModified\":\"2026-09-25T09:37:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/\"},\"wordCount\":1175,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/namex.webp\",\"articleSection\":[\"Case Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/\",\"name\":\"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/namex.webp\",\"datePublished\":\"2026-09-22T14:30:06+00:00\",\"dateModified\":\"2026-09-25T09:37:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/4fba8eff649f35d48e1ff094489a0def\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/namex.webp\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/namex.webp\",\"width\":2250,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/monkeymedia.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/\",\"name\":\"Monkeymedia\",\"description\":\"Monkeymedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monkeymedia.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/4fba8eff649f35d48e1ff094489a0def\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/411972c60c6357d400fbc12eb9c312e0dc2e0ef72002f9c1dcc276da587ace32?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/411972c60c6357d400fbc12eb9c312e0dc2e0ef72002f9c1dcc276da587ace32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/411972c60c6357d400fbc12eb9c312e0dc2e0ef72002f9c1dcc276da587ace32?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"description\":\"Rebeka p\u00f4sob\u00ed ako Insights Strategist v Monkeymedia a zameriava sa na digit\u00e1lne spr\u00e1vanie, pozornos\u0165 a rozhodovanie.\",\"sameAs\":[\"https:\\\/\\\/monkeymedia.sk\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie - Monkeymedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monkeymedia.sk\/en\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/","og_locale":"en_US","og_type":"article","og_title":"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie - Monkeymedia","og_description":"Ako m\u00f4\u017ee marketing FMCG zna\u010dky ovplyvni\u0165 n\u00e1kupn\u00e9 spr\u00e1vanie z\u00e1kazn\u00edkov a podpori\u0165 rast predaja? Pre slovensk\u00fa zna\u010dku NAMEX a PEPE Chrumky sme v marketingovej agent\u00fare MONKEYMEDIA vytvorili dlhodob\u00fd komunika\u010dn\u00fd syst\u00e9m, ktor\u00fd prep\u00e1ja brandov\u00fa strat\u00e9giu, kreat\u00edvny koncept, storytelling, online marketing, soci\u00e1lne siete, OOH reklamu, PR, web a obalov\u00fd dizajn. K 5. septembru 2026 dosiahla komunik\u00e1cia NAMEX 5,4 [&hellip;]","og_url":"https:\/\/monkeymedia.sk\/en\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/","og_site_name":"Monkeymedia","article_published_time":"2026-09-22T14:30:06+00:00","article_modified_time":"2026-09-25T09:37:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#article","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/"},"author":{"name":"admin","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/4fba8eff649f35d48e1ff094489a0def"},"headline":"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie","datePublished":"2026-09-22T14:30:06+00:00","dateModified":"2026-09-25T09:37:40+00:00","mainEntityOfPage":{"@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/"},"wordCount":1175,"image":{"@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex.webp","articleSection":["Case Stories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/","url":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/","name":"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie - Monkeymedia","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#primaryimage"},"image":{"@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex.webp","datePublished":"2026-09-22T14:30:06+00:00","dateModified":"2026-09-25T09:37:40+00:00","author":{"@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/4fba8eff649f35d48e1ff094489a0def"},"breadcrumb":{"@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#primaryimage","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex.webp","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/09\/namex.webp","width":2250,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/monkeymedia.sk\/ako-sme-pre-namex-vytvorili-fmcg-komunikaciu-ktora-meni-nakupne-spravanie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/monkeymedia.sk\/"},{"@type":"ListItem","position":2,"name":"Ako sme pre NAMEX vytvorili FMCG komunik\u00e1ciu, ktor\u00e1 men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie"}]},{"@type":"WebSite","@id":"https:\/\/monkeymedia.sk\/#website","url":"https:\/\/monkeymedia.sk\/","name":"Monkeymedia","description":"Monkeymedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monkeymedia.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/4fba8eff649f35d48e1ff094489a0def","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/411972c60c6357d400fbc12eb9c312e0dc2e0ef72002f9c1dcc276da587ace32?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/411972c60c6357d400fbc12eb9c312e0dc2e0ef72002f9c1dcc276da587ace32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/411972c60c6357d400fbc12eb9c312e0dc2e0ef72002f9c1dcc276da587ace32?s=96&d=mm&r=g","caption":"admin"},"description":"Rebeka p\u00f4sob\u00ed ako Insights Strategist v Monkeymedia a zameriava sa na digit\u00e1lne spr\u00e1vanie, pozornos\u0165 a rozhodovanie.","sameAs":["https:\/\/monkeymedia.sk"]}]}},"_links":{"self":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/66768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/comments?post=66768"}],"version-history":[{"count":4,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/66768\/revisions"}],"predecessor-version":[{"id":66859,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/posts\/66768\/revisions\/66859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media\/66775"}],"wp:attachment":[{"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/media?parent=66768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/categories?post=66768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeymedia.sk\/en\/wp-json\/wp\/v2\/tags?post=66768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}