{"id":23197,"date":"2020-12-11T20:07:32","date_gmt":"2020-12-11T19:07:32","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=23197"},"modified":"2026-06-12T15:09:33","modified_gmt":"2026-06-12T15:09:33","slug":"viete-preco-sa-oplati-vyuzivat-google-analytics","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/viete-preco-sa-oplati-vyuzivat-google-analytics\/","title":{"rendered":"Viete, pre\u010do sa oplat\u00ed vyu\u017e\u00edva\u0165 Google Analytics?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Nie je \u017eiadnym tajomstvom, \u017ee ma\u0165 efekt\u00edvny web, je v dne\u0161nej dobe nesmierne d\u00f4le\u017eit\u00e9. Jedn\u00fdm z n\u00e1strojov, ktor\u00fd v\u00e1m poskytne obraz o tom, kto s\u00fa va\u0161i z\u00e1kazn\u00edci a\u00a0ako sa spr\u00e1vaj\u00fa na va\u0161om webe, je Google Analytics. \u010co v\u0161etko v\u00e1m pom\u00f4\u017ee zisti\u0165 a ako s\u00a0jeho pomocou dok\u00e1\u017eete zv\u00fd\u0161i\u0165 povedomie o\u00a0svojej zna\u010dke?<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google-analytics\"><strong>Google Analytics<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics je neodmyslite\u013en\u00fdm pomocn\u00edkom pre ka\u017ed\u00e9ho, kto chce zisti\u0165 o\u00a0svojich z\u00e1kazn\u00edkoch nasleduj\u00face inform\u00e1cie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ak\u00fd \u010das str\u00e1via na va\u0161om webe,<\/li>\n<li>ak\u00fd obsah ich najviac zauj\u00edma,<\/li>\n<li>ako sa k\u00a0v\u00e1m dostali,<\/li>\n<li>\u010di pri n\u00e1v\u0161teve str\u00e1nky pou\u017e\u00edvali po\u010d\u00edta\u010d alebo mobiln\u00fd telef\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nesmiernou v\u00fdhodou je, \u017ee spolo\u010dnos\u0165 Google pon\u00faka tento n\u00e1stroj zdarma. Ak ho za\u010dnete pou\u017e\u00edva\u0165, budete vedie\u0165, ak\u00e9 n\u00e1stroje bude najlep\u0161ie vyu\u017ei\u0165 na zv\u00fd\u0161enie n\u00e1v\u0161tevnosti va\u0161ej str\u00e1nky. Odhal\u00ed v\u00e1m tie\u017e, ktor\u00e9 z nich najviac prispievaj\u00fa k\u00a0rastu predaja a\u00a0podobne.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-dimenzie-a-metriky\"><strong>Dimenzie a\u00a0metriky<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics je rozdelen\u00fd na dimenzie a\u00a0metriky. To znamen\u00e1, \u017ee ak chcete zisti\u0165, ko\u013eko \u010dasu str\u00e1vil z\u00e1kazn\u00edk na va\u0161om webe, dimenzia a\u00a0metrika s\u00fa konkr\u00e9tne \u00fadaje, ktor\u00e9 sa zobrazia. Dimenzie informuj\u00fa o\u00a0atrib\u00fatoch ako mesto, odkia\u013e z\u00e1kazn\u00edk poch\u00e1dza \u010di str\u00e1nka, ktor\u00fa meriate. Metriky s\u00fa kvantitat\u00edvne merania uveden\u00fdch atrib\u00fatov. V\u0161etky tieto \u00fadaje sa n\u00e1sledne delia do sekci\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>kto s\u00fa n\u00e1v\u0161tevn\u00edci webu (<em>publikum<\/em>),<\/li>\n<li>ako sa dostali na v\u00e1\u0161 web (<em>akviz\u00edcia<\/em>),<\/li>\n<li>\u010do na str\u00e1nke h\u013eadali (<em>spr\u00e1vanie<\/em>),<\/li>\n<li>ak\u00fa \u010dinnos\u0165 na webe vykonali (<em>konverzia<\/em>).<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-publikum\"><strong>Publikum<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sekcia publikum zis\u0165uje, kto s\u00fa n\u00e1v\u0161tevn\u00edci v\u00e1\u0161ho webu. Dozviete sa, \u010di ho nav\u0161tevuje viac \u017eien alebo mu\u017eov, ktor\u00e1 vekov\u00e1 skupina sa najviac zauj\u00edma o\u00a0v\u00e1\u0161 obsah a z ktor\u00e9ho mesta alebo krajiny n\u00e1v\u0161tevn\u00edci poch\u00e1dzaj\u00fa. V\u00a0tejto \u010dasti je mo\u017en\u00e9 aj porovnanie n\u00e1v\u0161tevnosti z\u00a0r\u00f4znych obdob\u00ed oproti s\u00fa\u010dasnosti. Navy\u0161e tieto inform\u00e1cie m\u00f4\u017eete sledova\u0165 aj v\u00a0re\u00e1lnom \u010dase, \u010di\u017ee ko\u013eko \u013eud\u00ed sa moment\u00e1lne na str\u00e1nke nach\u00e1dza.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-akviz-cia\"><strong>Akviz\u00edcia<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sekcia akviz\u00edcia v\u00e1m napovie, ako sa \u013eudia na v\u00e1\u0161\u00a0web dostali. Tento atrib\u00fat v\u00e1m m\u00f4\u017ee prezradi\u0165, ako sa m\u00f4\u017eete \u010do najlep\u0161ie zvidite\u013eni\u0165. Napr\u00edklad, ak chcete zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 zo soci\u00e1lnych siet\u00ed, je vhodn\u00e9 pravidelne uverej\u0148ova\u0165 pr\u00edspevky a so z\u00e1kazn\u00edkmi prostredn\u00edctvom soci\u00e1lnych siet\u00ed komunikova\u0165. K\u00a0zv\u00fd\u0161enej n\u00e1v\u0161tevnosti v\u00e1m dopom\u00f4\u017ee aj SEO optimaliz\u00e1cia str\u00e1nky alebo platen\u00e1 reklama Google Ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-spr-vanie\"><strong>Spr\u00e1vanie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V sekcii spr\u00e1vanie zist\u00edte, \u010do n\u00e1v\u0161tevn\u00edci na va\u0161om webe robia. Dozviete sa, ktor\u00fd obsah alebo produkt ich najviac zaujal. Na z\u00e1lo\u017eke <em>r\u00fdchlos\u0165 webu<\/em> v\u00a0tejto sekcii m\u00f4\u017eete zmera\u0165 i\u00a0r\u00fdchlos\u0165 na\u010d\u00edtania str\u00e1nky a jednotliv\u00fdch podstr\u00e1nok v konkr\u00e9tnych prehliada\u010doch. Nezab\u00fadajte, \u017ee \u010d\u00edm dlh\u0161ie sa web na\u010d\u00edtava, t\u00fdm vy\u0161\u0161iu m\u00e1te pravdepodobnos\u0165, \u017ee z\u00e1kazn\u00edk z\u00a0v\u00e1\u0161ho webu od\u00edde. Ak je to dlh\u0161ie ako 3 sekundy, mnoho \u013eud\u00ed z\u00a0webu odch\u00e1dza.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-konverzia\"><strong>Konverzia<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sekcia konverzia poskytuje inform\u00e1cie o\u00a0tom, ak\u00fa \u010dinnos\u0165 n\u00e1v\u0161tevn\u00edci na str\u00e1nke vykon\u00e1vali. Mohli sa napr\u00edklad prihl\u00e1si\u0165 pre odber newslettera. Konverzia je preh\u013eadne rozdelen\u00e1 do \u0161tyroch \u010fal\u0161\u00edch \u010dast\u00ed na samostatn\u00fdch z\u00e1lo\u017ek\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Ciele<\/em> \u2014 ukazuje po\u010det splnen\u00fdch cie\u013eov na webe, pri\u010dom je potrebn\u00e9 nastavi\u0165 ich manu\u00e1lne.<\/li>\n<li><em>Elektronick\u00fd obchod<\/em> \u2014 je ur\u010den\u00e1 pre e-shopy. V\u00a0tejto \u010dasti zist\u00edte, ktor\u00e9 produkty sa pred\u00e1vaj\u00fa viac a\u00a0ktor\u00e9 menej.<\/li>\n<li><em>Viackan\u00e1lov\u00e9 z\u00fa\u017eenie <\/em>\u2014 zist\u00edte, ako sa n\u00e1v\u0161tevn\u00edk na v\u00e1\u0161 web dostal. \u010ci to bolo prostredn\u00edctvom soci\u00e1lnych siet\u00ed alebo platenej reklamy. Budete tak vedie\u0165, ako zdroje n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu prispievaj\u00fa k\u00a0predajom.<\/li>\n<li><em>Priradenie<\/em> \u2014 pom\u00e1ha pri nastavovan\u00ed cie\u013eov. Ak si manu\u00e1lne zad\u00e1te cie\u013e napr\u00edklad n\u00e1v\u0161tevnosti, prirad\u00ed v\u00e1m v\u00fdsledok (konkr\u00e9tne \u010d\u00edslo n\u00e1v\u0161tevnosti).<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Nie je \u017eiadnym tajomstvom, \u017ee ma\u0165 efekt\u00edvny web, je v dne\u0161nej dobe nesmierne d\u00f4le\u017eit\u00e9. Jedn\u00fdm z n\u00e1strojov, ktor\u00fd v\u00e1m poskytne obraz o tom, kto s\u00fa va\u0161i z\u00e1kazn\u00edci a\u00a0ako sa spr\u00e1vaj\u00fa na va\u0161om webe, je Google Analytics. \u010co v\u0161etko v\u00e1m pom\u00f4\u017ee zisti\u0165 a ako s\u00a0jeho pomocou dok\u00e1\u017eete zv\u00fd\u0161i\u0165 povedomie o\u00a0svojej zna\u010dke? Google Analytics Google Analytics je [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-23197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viete, pre\u010do sa oplat\u00ed vyu\u017e\u00edva\u0165 Google Analytics? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Nie je \u017eiadnym tajomstvom, \u017ee ma\u0165 efekt\u00edvny web, je v dne\u0161nej dobe nesmierne d\u00f4le\u017eit\u00e9. Jedn\u00fdm z n\u00e1strojov, ktor\u00fd v\u00e1m poskytne obraz o tom, kto s\u00fa va\u0161i z\u00e1kazn\u00edci a ako sa spr\u00e1vaj\u00fa na va\u0161om webe, je Google Analytics. \u010co v\u0161etko v\u00e1m pom\u00f4\u017ee zisti\u0165 a ako s jeho pomocou dok\u00e1\u017eete zv\u00fd\u0161i\u0165 povedomie o svojej zna\u010dke?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/pl\/viete-preco-sa-oplati-vyuzivat-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viete, pre\u010do sa oplat\u00ed vyu\u017e\u00edva\u0165 Google Analytics? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Nie je \u017eiadnym tajomstvom, \u017ee ma\u0165 efekt\u00edvny web, je v dne\u0161nej dobe nesmierne d\u00f4le\u017eit\u00e9. Jedn\u00fdm z n\u00e1strojov, ktor\u00fd v\u00e1m poskytne obraz o tom, kto s\u00fa va\u0161i z\u00e1kazn\u00edci a ako sa spr\u00e1vaj\u00fa na va\u0161om webe, je Google Analytics. \u010co v\u0161etko v\u00e1m pom\u00f4\u017ee zisti\u0165 a ako s jeho pomocou dok\u00e1\u017eete zv\u00fd\u0161i\u0165 povedomie o svojej zna\u010dke?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/pl\/viete-preco-sa-oplati-vyuzivat-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-11T19:07:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T15:09:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/09\/analytics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Viete, pre\u010do sa oplat\u00ed vyu\u017e\u00edva\u0165 Google Analytics?\",\"datePublished\":\"2020-12-11T19:07:32+00:00\",\"dateModified\":\"2026-06-12T15:09:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/\"},\"wordCount\":729,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/analytics-1.jpg\",\"articleSection\":[\"Think\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/\",\"name\":\"Viete, pre\u010do sa oplat\u00ed vyu\u017e\u00edva\u0165 Google Analytics? - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/viete-preco-sa-oplati-vyuzivat-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/analytics-1.jpg\",\"datePublished\":\"2020-12-11T19:07:32+00:00\",\"dateModified\":\"2026-06-12T15:09:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"description\":\"Nie je \u017eiadnym tajomstvom, \u017ee ma\u0165 efekt\u00edvny web, je v dne\u0161nej dobe nesmierne d\u00f4le\u017eit\u00e9. 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