{"id":23406,"date":"2021-03-20T10:44:26","date_gmt":"2021-03-20T09:44:26","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=23406"},"modified":"2026-06-12T15:09:25","modified_gmt":"2026-06-12T15:09:25","slug":"4-marketingove-kampane-ktore-skoncili-fiaskom","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/4-marketingove-kampane-ktore-skoncili-fiaskom\/","title":{"rendered":"4 marketingov\u00e9 kampane, ktor\u00e9 skon\u010dili fiaskom"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Vysok\u00e9 n\u00e1klady, perfektn\u00e9 spracovanie a\u00a0ve\u013ek\u00fd dosah nie je garanciou \u00faspechu. Dobr\u00e1 marketingov\u00e1 kampa\u0148 vy\u017eaduje aj origin\u00e1lny n\u00e1pad s jasn\u00fdm posolstvom, ktor\u00e9 vzbud\u00ed pozit\u00edvny dojem. Pr\u00e1ve to ch\u00fdbalo 4 marketingov\u00fdm kampaniam, ktor\u00e9 skon\u010dili \u00fapln\u00fdm fiaskom.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 z\u00a0t\u00fdchto kampan\u00ed mala skvel\u00fa \u0161tartovaciu \u010diaru. Pri niektor\u00fdch to dokonca spo\u010diatku vyzeralo na \u00faspech. Tvorcovia rekl\u00e1m sa v\u0161ak dopustili <strong>z\u00e1sadn\u00fdch ch\u00fdb<\/strong>, ktor\u00e9 pochovali ich \u0161ance na splnenie cie\u013ea. Na druhej strane, ich ne\u00faspech je pou\u010den\u00edm, ak\u00fdch omylov by ste sa mali vyvarova\u0165.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-about-you\"><strong>1. About You<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ambici\u00f3zny predajca m\u00f3dy na ist\u00fd \u010das ovl\u00e1dol reklamn\u00fd priestor. Jeho reklamy sa objavovali v\u0161ade, \u010do sa <strong>About You <\/strong>vypomstilo. Kvantita predbehla kvalitu, ak sa o\u00a0kvalite tejto kampane v\u00f4bec hovori\u0165 d\u00e1. Z\u00a0rekl\u00e1m ste sa nedozvedeli ni\u010d konkr\u00e9tne, iba inform\u00e1ciu o\u00a0pr\u00edchode predajcu na n\u00e1\u0161 trh. Navy\u0161e, ich \u010dast\u00e1 frekvencia za\u010dala liez\u0165 \u013eu\u010fom poriadne na nervy. <strong>\u00a0<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-gillette\"><strong>2. Gillette\u00a0<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea marketingov\u00fdch expertov sa spolo\u010dnosti <strong>Gillete <\/strong>podarilo \u0161liapnu\u0165 ved\u013ea nieko\u013ekokr\u00e1t. Za jeden z\u00a0najv\u00e4\u010d\u0161\u00edch \u201efailov\u201c pova\u017euj\u00fa kampa\u0148 zo za\u010diatku roka 2019. Jej z\u00e1mer pouk\u00e1za\u0165 na \u0161ikanu a\u00a0sexizmus zo strany mu\u017eov s\u00edce niesol jasn\u00e9 posolstvo, no negat\u00edvne sc\u00e9ny hne\u010f na za\u010diatku reklamy vyvolali zl\u00fd a\u00a0poburuj\u00faci dojem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-clairol\"><strong>3. Clairol\u00a0<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165<strong> Clairol <\/strong>uviedla na trh kulmu na vlasy<strong> Mist Stick<\/strong>, ktorej predaj zaznamenal aj v\u010faka vizu\u00e1lne a\u00a0obsahovo p\u00fatavej reklamnej kampani \u00faspech v\u0161ade okrem Nemecka. Tam sa jej nepodarilo prerazi\u0165 kv\u00f4li jazykovej chybe. V\u00a0nemeckom slangu si toti\u017e n\u00e1zov produktu m\u00f4\u017eete prelo\u017ei\u0165 ako hnoj, resp. v\u00fdkaly.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-ford\"><strong>4. Ford<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Preklad sa stal osudn\u00fdm aj automobilke <strong>Ford<\/strong>. T\u00e1 chcela n\u00e1zvom jedn\u00e9ho\u00a0 z\u00a0modelov uk\u00e1za\u0165, \u017ee auto \u0161liape ako k\u00f4\u0148 plemena \u201epinto\u201c. V\u00a0braz\u00edlskom n\u00e1re\u010d\u00ed v\u0161ak tento pojem ozna\u010duje pr\u00edli\u0161 mal\u00fd penis. Reklama skon\u010dila fiaskom, nako\u013eko braz\u00edlski mu\u017ei odmietli jazdi\u0165 v\u00a0aute s\u00a0t\u00fdmto n\u00e1zvom.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama bez my\u0161lienky, negat\u00edvne sc\u00e9ny, zl\u00fd jazykov\u00fd preklad, to s\u00fa len niektor\u00e9 z\u00a0omylov, ktor\u00fdch sa m\u00f4\u017eete pri tvorbe va\u0161ej marketingovej kampane dopusti\u0165. V\u00a0hre s\u00fa aj \u010fal\u0161ie chyby, ktor\u00fdm sa vyhnete, ak <strong>tvorbu reklamy a\u00a0celej marketingovej strat\u00e9gie<\/strong> zver\u00edte profesion\u00e1lom. <a href=\"https:\/\/monkeymedia.sk\/pl\/kontakt\/\">Sta\u010d\u00ed n\u00e1s kontaktova\u0165<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Vysok\u00e9 n\u00e1klady, perfektn\u00e9 spracovanie a\u00a0ve\u013ek\u00fd dosah nie je garanciou \u00faspechu. Dobr\u00e1 marketingov\u00e1 kampa\u0148 vy\u017eaduje aj origin\u00e1lny n\u00e1pad s jasn\u00fdm posolstvom, ktor\u00e9 vzbud\u00ed pozit\u00edvny dojem. Pr\u00e1ve to ch\u00fdbalo 4 marketingov\u00fdm kampaniam, ktor\u00e9 skon\u010dili \u00fapln\u00fdm fiaskom.\u00a0 Ka\u017ed\u00e1 z\u00a0t\u00fdchto kampan\u00ed mala skvel\u00fa \u0161tartovaciu \u010diaru. Pri niektor\u00fdch to dokonca spo\u010diatku vyzeralo na \u00faspech. Tvorcovia rekl\u00e1m sa v\u0161ak dopustili z\u00e1sadn\u00fdch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-23406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 marketingov\u00e9 kampane, ktor\u00e9 skon\u010dili fiaskom - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Vysok\u00e9 n\u00e1klady, perfektn\u00e9 spracovanie a ve\u013ek\u00fd dosah nie je garanciou \u00faspechu. Dobr\u00e1 marketingov\u00e1 kampa\u0148 vy\u017eaduje aj origin\u00e1lny n\u00e1pad s jasn\u00fdm posolstvom, ktor\u00e9 vzbud\u00ed pozit\u00edvny dojem. 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