{"id":26381,"date":"2021-08-26T21:21:43","date_gmt":"2021-08-26T19:21:43","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=26381"},"modified":"2026-07-16T08:55:51","modified_gmt":"2026-07-16T08:55:51","slug":"case-study-fiorangelo-ako-sme-pomocou-kreativnej-kampane-ziskali-vyse-11-000-unikatnych-navstev-webu","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/case-study-fiorangelo-ako-sme-pomocou-kreativnej-kampane-ziskali-vyse-11-000-unikatnych-navstev-webu\/","title":{"rendered":"Studium przypadku Fiorangelo: oto jak dzi\u0119ki kreatywnej kampanii pozyskali\u015bmy ponad 11 000 unikalnych odwiedzin na stronie!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Svetozn\u00e1ma zna\u010dka Fiorangelo poch\u00e1dzaj\u00faca z&nbsp;Talianska sa \u0161pecializuje na v\u00fdrobu vysokokvalitn\u00fdch m\u00f3dnych k\u00faskov. Jej prim\u00e1rnou cie\u013eovou skupinou s\u00fa bonitnej\u0161ie \u017eeny vo veku 35 \u2013 50 rokov. Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. Pre\u010do?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dalohou kreat\u00edvnych kampan\u00ed je cieli\u0165 na em\u00f3cie potenci\u00e1lneho z\u00e1kazn\u00edka. Pri vym\u00fd\u0161\u013ean\u00ed reklamy sme sa preto obl\u00fakom vyh\u00fdbali ak\u00fdmko\u013evek performance kampaniam, ktor\u00e9 by obsahovali len fotku top\u00e1nok a&nbsp;cenovku. Tak\u00e9to reklamy na v\u00e1s denne vyskakuj\u00fa z&nbsp;ka\u017ed\u00e9ho rohu, <strong>nepodnecuj\u00fa \u017eiadne em\u00f3cie<\/strong> (teda, aspo\u0148 pokia\u013e nevid\u00edte nejak\u00fa ultra-super z\u013eavi\u010dku) a&nbsp;<strong>pre klienta, ak\u00fdm je Fiorangelo, by nemali po\u017eadovan\u00fd efekt.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kreat-vna-my-lienka-je-z-klad-spechu\"><strong>Kreat\u00edvna my\u0161lienka je z\u00e1klad \u00faspechu<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vypili sme zop\u00e1r k\u00e1v, dumali sme, rozm\u00fd\u0161\u013eali, a\u017e sme pri\u0161li na skvel\u00fd n\u00e1pad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z&nbsp;ktor\u00e9ho obdobia \u017eivota m\u00e1te tie najlep\u0161ie spomienky? Pov\u00e4\u010d\u0161ine z&nbsp;\u010dasov, ke\u010f ste mali 18, 20, 25 rokov, v\u0161ak\u017ee. \u017deny patriace do cie\u013eovej skupiny zna\u010dky Fiorangelo si <strong>svoju mlados\u0165 u\u017e\u00edvali v&nbsp;70. \u2013 90. rokoch minul\u00e9ho storo\u010dia.<\/strong> Z&nbsp;ponuky produktov sme preto vybrali retro kabelku a top\u00e1nky, ktor\u00e9 sa nosili pr\u00e1ve v&nbsp;t\u00fdchto rokoch a&nbsp;teraz sa vracaj\u00fa do m\u00f3dy. Origin\u00e1lnym sp\u00f4sobom sme ich zasadili do reklamn\u00e9ho banneru, ktor\u00fd sme propagovali na Facebooku. Zvolili sme jednoduch\u00fd, no trefn\u00fd claim: <strong>\u201eLebo l\u00e1ska k&nbsp;nim je nav\u017edy&#8230;\u201c<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo1.jpg\" alt=\"\" class=\"wp-image-26383 lazyload\" width=\"526\" height=\"654\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo1.jpg 701w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo1-241x300.jpg 241w\" data-sizes=\"(max-width: 526px) 100vw, 526px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/654;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010co sme t\u00fdm dosiahli?<\/strong> To najd\u00f4le\u017eitej\u0161ie \u2013 vzbudili sme siln\u00e9 em\u00f3cie. V&nbsp;\u017een\u00e1ch sme prebudili spomienky na kr\u00e1sne \u010dasy, ke\u010f si u\u017e\u00edvali mlados\u0165 a&nbsp;presne tak\u00fdto \u0161t\u00fdl top\u00e1nok a&nbsp;kabeliek nosili. A&nbsp;ako sa tieto em\u00f3cie prejavili na v\u00fdsledkoch?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pozoruhodn-v-sledky-ktor-stoja-za-pozornos\"><strong>Pozoruhodn\u00e9 v\u00fdsledky, ktor\u00e9 stoja za pozornos\u0165<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u010co sprav\u00edte ako prv\u00e9, ke\u010f v\u00e1s na Facebooku nie\u010do ve\u013emi zaujme? D\u00e1te like, srdie\u010dko, pr\u00edpadne dan\u00fd pr\u00edspevok zdie\u013eate so svojimi priate\u013emi. A&nbsp;ak v\u00e1s dan\u00fd post naozaj oslov\u00ed, s&nbsp;ve\u013ekou pravdepodobnos\u0165ou prid\u00e1te aj koment\u00e1r. Presne toto sa n\u00e1m podarilo dosiahnu\u0165 na\u0161ou Fiorangelo kampa\u0148ou. Be\u017eala presne mesiac, pri\u010dom <strong>po\u010das tohto obdobia sme do nej investovali 786 \u20ac.<\/strong> Av\u0161ak, v\u010faka obrovskej interakcii sa stala ve\u013emi r\u00fdchlo vir\u00e1lnou, preto sa n\u00e1m podarilo z&nbsp;tohto rozpo\u010dtu vy\u0165a\u017ei\u0165 maximum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010das jedn\u00e9ho mesiaca n\u00e1\u0161 <strong>propagovan\u00fd pr\u00edspevok zasiahol 93&nbsp;000 \u013eud\u00ed, z\u00edskal 744 likov, 50 zdie\u013ean\u00ed a&nbsp;146 koment\u00e1rov.<\/strong> Z\u00e1ujem u&nbsp;cie\u013eovej skupiny sa n\u00e1m podarilo vzbudi\u0165 nato\u013eko, \u017ee \u017eeny sa v&nbsp;koment\u00e1roch ozna\u010dovali, p\u00edsali svoje z\u00e1\u017eitky a&nbsp;spomienky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"651\" height=\"117\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo4.png\" alt=\"\" class=\"wp-image-26385 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo4.png 651w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo4-300x54.png 300w\" data-sizes=\"(max-width: 651px) 100vw, 651px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 651px; --smush-placeholder-aspect-ratio: 651\/117;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"695\" height=\"166\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo3.png\" alt=\"\" class=\"wp-image-26384 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo3.png 695w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo3-300x72.png 300w\" data-sizes=\"(max-width: 695px) 100vw, 695px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 695px; --smush-placeholder-aspect-ratio: 695\/166;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prostredn\u00edctvom kampane sa n\u00e1m podarilo <strong>dosta\u0165 na web 11&nbsp;142 unik\u00e1tnych n\u00e1v\u0161tev<\/strong>, \u010do znamen\u00e1, \u017ee cena za konverziu (n\u00e1v\u0161tevu webu) bola na \u00farovni cca 7 centov. To je skvel\u00fd v\u00fdsledok vzh\u013eadom na to, \u017ee v&nbsp;m\u00f3dnom segmente sa priemern\u00e1 cena za konverziu pohybuje na \u00farovni 25 \u2013 45 centov. Okrem in\u00e9ho, <strong>za jeden mesiac propag\u00e1cie tejto kampane sme zv\u00fd\u0161ili brand awareness zna\u010dky Fiorangelo 1000-n\u00e1sobne v&nbsp;porovnan\u00ed s&nbsp;cel\u00fdm uplynul\u00fdm rokom! <\/strong>A&nbsp;to v\u0161etko len v\u010faka kreat\u00edve&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S na\u0161imi sk\u00fasenos\u0165ami sme sa podelili aj v <a href=\"https:\/\/www.ecommercebridge.sk\/kreativa-v-reklamnych-kampaniach-ma-vacsi-zmysel-ako-si-mozno-myslite\/\">\u010dl\u00e1nku pre Ecommerce Bridge<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-o-bude-alej\"><strong>\u010co bude \u010falej?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Samozrejme, jednou \u00faspe\u0161nou kampa\u0148ou na\u0161a pr\u00e1ca nekon\u010d\u00ed. Z\u00e1ujem sme u\u017e vzbudili, <strong>teraz je na\u0161ou \u00falohou prinies\u0165 na web \u013eud\u00ed, ktor\u00ed aj re\u00e1lne nak\u00fapia. <\/strong>To u\u017e sprav\u00edme prostredn\u00edctvom performance remarketing kampan\u00ed. Tie bud\u00fa cielen\u00e9 na n\u00e1v\u0161tevn\u00edkov webu, ktor\u00fdch sme oslovili u\u017e na\u0161ou prvou kreat\u00edvnou kampa\u0148ou. Ke\u010f\u017ee sme u&nbsp;nich vzbudili siln\u00e9 em\u00f3cie a&nbsp;o&nbsp;zna\u010dke Fiorangelo u\u017e vedia, <strong>ich ochota vykona\u0165 konverziu v&nbsp;podobe n\u00e1kupu bude ove\u013ea vy\u0161\u0161ia. <\/strong>Sami sme zvedav\u00ed, ak\u00e9 v\u00fdsledky sa n\u00e1m podar\u00ed dosiahnu\u0165!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;\u010do vy? <strong>Pou\u017e\u00edvate unik\u00e1tne kreat\u00edvne kampane a&nbsp;vir\u00e1lne posty na oslovenie va\u0161ej cie\u013eovej skupiny?<\/strong> Pokia\u013e nie, mo\u017eno aj v&nbsp;tejto chv\u00edli prich\u00e1dzate o&nbsp;stovky \u010di tis\u00edcky potenci\u00e1lnych z\u00e1kazn\u00edkov. Vysk\u00fa\u0161ajte ich aj vy, my v\u00e1m s&nbsp;nimi radi pom\u00f4\u017eeme. Sta\u010d\u00ed n\u00e1s <a href=\"https:\/\/monkeymedia.sk\/pl\/kontakt\/\">kontaktova\u0165<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Svetozn\u00e1ma zna\u010dka Fiorangelo poch\u00e1dzaj\u00faca z&nbsp;Talianska sa \u0161pecializuje na v\u00fdrobu vysokokvalitn\u00fdch m\u00f3dnych k\u00faskov. Jej prim\u00e1rnou cie\u013eovou skupinou s\u00fa bonitnej\u0161ie \u017eeny vo veku 35 \u2013 50 rokov. Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. Pre\u010do? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,403],"tags":[],"class_list":["post-26381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-stories","category-inside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study Fiorangelo: takto sme pomocou kreat\u00edvnej kampane z\u00edskali vy\u0161e 11 000 unik\u00e1tnych n\u00e1v\u0161tev webu! - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Svetozn\u00e1ma zna\u010dka Fiorangelo poch\u00e1dzaj\u00faca z Talianska sa \u0161pecializuje na v\u00fdrobu vysokokvalitn\u00fdch m\u00f3dnych k\u00faskov. Jej prim\u00e1rnou cie\u013eovou skupinou s\u00fa bonitnej\u0161ie \u017eeny vo veku 35 \u2013 50 rokov. Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. Pre\u010do?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/pl\/case-study-fiorangelo-ako-sme-pomocou-kreativnej-kampane-ziskali-vyse-11-000-unikatnych-navstev-webu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study Fiorangelo: takto sme pomocou kreat\u00edvnej kampane z\u00edskali vy\u0161e 11 000 unik\u00e1tnych n\u00e1v\u0161tev webu! - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Svetozn\u00e1ma zna\u010dka Fiorangelo poch\u00e1dzaj\u00faca z Talianska sa \u0161pecializuje na v\u00fdrobu vysokokvalitn\u00fdch m\u00f3dnych k\u00faskov. Jej prim\u00e1rnou cie\u013eovou skupinou s\u00fa bonitnej\u0161ie \u017eeny vo veku 35 \u2013 50 rokov. Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. 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