{"id":26381,"date":"2021-08-26T21:21:43","date_gmt":"2021-08-26T19:21:43","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=26381"},"modified":"2026-07-16T08:55:51","modified_gmt":"2026-07-16T08:55:51","slug":"case-study-fiorangelo-ako-sme-pomocou-kreativnej-kampane-ziskali-vyse-11-000-unikatnych-navstev-webu","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/case-study-fiorangelo-ako-sme-pomocou-kreativnej-kampane-ziskali-vyse-11-000-unikatnych-navstev-webu\/","title":{"rendered":"Studium przypadku Fiorangelo: oto jak dzi\u0119ki kreatywnej kampanii pozyskali\u015bmy ponad 11 000 unikalnych odwiedzin na stronie!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Znana na ca\u0142ym \u015bwiecie w\u0142oska marka Fiorangelo specjalizuje si\u0119 w produkcji wysokiej jako\u015bci modnych ubra\u0144. Jej g\u0142\u00f3wn\u0105 grup\u0105 docelow\u0105 s\u0105 kobiety o wy\u017cszym statusie spo\u0142ecznym w wieku od 35 do 50 lat. Wymaganiem klienta by\u0142o stworzenie skutecznej kampanii ukierunkowanej na zwi\u0119kszenie ruchu na stronie internetowej oraz rozpoznawalno\u015b\u0107 marki na S\u0142owacji. Zdecydowali\u015bmy si\u0119 na kampani\u0119 kreatywn\u0105, kt\u00f3ra ostatecznie okaza\u0142a si\u0119 najlepszym rozwi\u0105zaniem. Dlaczego?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zadaniem kreatywnych kampanii jest oddzia\u0142ywanie na emocje potencjalnego klienta. Tworz\u0105c reklam\u0119, starali\u015bmy si\u0119 zatem z ca\u0142\u0105 moc\u0105 unika\u0107 wszelkich kampanii nastawionych na wyniki, kt\u00f3re zawiera\u0142yby jedynie zdj\u0119cie but\u00f3w i metk\u0119 z cen\u0105. Takie reklamy wyskakuj\u0105 na Pa\u0144stwa codziennie z ka\u017cdego zak\u0105tka, <strong>nie wywo\u0142uj\u0105 \u017cadnych emocji<\/strong> (no c\u00f3\u017c, przynajmniej o ile nie natraficie na jak\u0105\u015b mega-super zni\u017ck\u0119) i&nbsp;<strong>w przypadku klienta takiego jak Fiorangelo nie przynios\u0142yby po\u017c\u0105danego efektu.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kreat-vna-my-lienka-je-z-klad-spechu\"><strong>Kreatywny pomys\u0142 to podstawa sukcesu<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Wypili\u015bmy kilka kaw, zastanawiali\u015bmy si\u0119 i rozmy\u015blali\u015bmy, a\u017c wpadli\u015bmy na \u015bwietny pomys\u0142.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z jakiego okresu \u017cycia pochodz\u0105 Pa\u0144stwa najpi\u0119kniejsze wspomnienia? Zazwyczaj z czas\u00f3w, kiedy mieli Pa\u0144stwo 18, 20, 25 lat, prawda? Kobiety nale\u017c\u0105ce do grupy docelowej marki Fiorangelo <strong>swoj\u0105 m\u0142odo\u015b\u0107 prze\u017cywali w latach 70. \u2013 90. ubieg\u0142ego wieku.<\/strong> Z oferty produkt\u00f3w wybrali\u015bmy wi\u0119c torebk\u0119 w stylu retro oraz buty, kt\u00f3re noszono w\u0142a\u015bnie w tamtych latach, a kt\u00f3re teraz wracaj\u0105 do mody. W oryginalny spos\u00f3b umie\u015bcili\u015bmy je na banerze reklamowym, kt\u00f3ry promowali\u015bmy na Facebooku. Wybrali\u015bmy proste, ale trafne has\u0142o: <strong>\u201eBo mi\u0142o\u015b\u0107 do nich trwa na zawsze\u2026\u201c<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo1.jpg\" alt=\"\" class=\"wp-image-26383 lazyload\" width=\"526\" height=\"654\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo1.jpg 701w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo1-241x300.jpg 241w\" data-sizes=\"(max-width: 526px) 100vw, 526px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/654;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co dzi\u0119ki temu osi\u0105gn\u0119li\u015bmy?<\/strong> Najwa\u017cniejsze \u2013 wzbudzili\u015bmy silne emocje. W kobietach obudzili\u015bmy wspomnienia o pi\u0119knych czasach, kiedy cieszy\u0142y si\u0119 m\u0142odo\u015bci\u0105 i nosi\u0142y w\u0142a\u015bnie taki styl but\u00f3w i torebek. A jak te emocje prze\u0142o\u017cy\u0142y si\u0119 na wyniki?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pozoruhodn-v-sledky-ktor-stoja-za-pozornos\"><strong>Godne uwagi wyniki, na kt\u00f3re warto zwr\u00f3ci\u0107 uwag\u0119<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Co robicie w pierwszej kolejno\u015bci, gdy co\u015b na Facebooku bardzo was zainteresuje? Dajecie \u201elajka\u201d, serduszko lub udost\u0119pniacie ten post swoim znajomym. A je\u015bli dany post naprawd\u0119 do Ciebie przem\u00f3wi, najprawdopodobniej dodasz te\u017c komentarz. W\u0142a\u015bnie to uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 dzi\u0119ki naszej kampanii Fiorangelo. Trwa\u0142a ona dok\u0142adnie miesi\u0105c, a <strong>W tym okresie zainwestowali\u015bmy w ni\u0105 786 \u20ac.<\/strong> Jednak dzi\u0119ki ogromnemu odzewowi bardzo szybko sta\u0142a si\u0119 hitem w sieci, dzi\u0119ki czemu uda\u0142o nam si\u0119 maksymalnie wykorzysta\u0107 ten bud\u017cet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W ci\u0105gu jednego miesi\u0105ca nasz <strong>Promowany post dotar\u0142 do 93 000 os\u00f3b, uzyska\u0142 744 polubienia, 50 udost\u0119pnie\u0144 i 146 komentarzy.<\/strong> Uda\u0142o nam si\u0119 wzbudzi\u0107 w grupie docelowej tak du\u017ce zainteresowanie, \u017ce kobiety oznaczali si\u0119 w komentarzach, opisuj\u0105c swoje prze\u017cycia i wspomnienia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"651\" height=\"117\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo4.png\" alt=\"\" class=\"wp-image-26385 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo4.png 651w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo4-300x54.png 300w\" data-sizes=\"(max-width: 651px) 100vw, 651px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 651px; --smush-placeholder-aspect-ratio: 651\/117;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"695\" height=\"166\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo3.png\" alt=\"\" class=\"wp-image-26384 lazyload\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo3.png 695w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2021\/08\/fiorangelo3-300x72.png 300w\" data-sizes=\"(max-width: 695px) 100vw, 695px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 695px; --smush-placeholder-aspect-ratio: 695\/166;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki tej kampanii uda\u0142o nam si\u0119 <strong>przyci\u0105gn\u0105\u0107 na stron\u0119 11 142 unikalnych odwiedzaj\u0105cych<\/strong>, co oznacza, \u017ce koszt konwersji (odwiedzin strony) wyni\u00f3s\u0142 oko\u0142o 7 cent\u00f3w. To \u015bwietny wynik, bior\u0105c pod uwag\u0119, \u017ce w bran\u017cy modowej \u015bredni koszt konwersji wynosi od 25 do 45 cent\u00f3w. Poza tym, <strong>W ci\u0105gu jednego miesi\u0105ca trwania tej kampanii zwi\u0119kszyli\u015bmy rozpoznawalno\u015b\u0107 marki Fiorangelo 1000-krotnie w por\u00f3wnaniu z ca\u0142ym ubieg\u0142ym rokiem! <\/strong>A to wszystko wy\u0142\u0105cznie dzi\u0119ki kreatywno\u015bci\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naszym do\u015bwiadczeniem podzielili\u015bmy si\u0119 r\u00f3wnie\u017c w <a href=\"https:\/\/www.ecommercebridge.sk\/kreativa-v-reklamnych-kampaniach-ma-vacsi-zmysel-ako-si-mozno-myslite\/\">artyku\u0142 dla Ecommerce Bridge<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-o-bude-alej\"><strong>Co b\u0119dzie dalej?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Oczywi\u015bcie nasza praca nie ko\u0144czy si\u0119 na jednej udanej kampanii. Zainteresowanie ju\u017c wzbudzili\u015bmy, <strong>Teraz naszym zadaniem jest przyci\u0105gni\u0119cie na stron\u0119 os\u00f3b, kt\u00f3re faktycznie dokonaj\u0105 zakupu. <\/strong>Zajmiemy si\u0119 tym za pomoc\u0105 kampanii remarketingowych opartych na wynikach. B\u0119d\u0105 one skierowane do os\u00f3b odwiedzaj\u0105cych stron\u0119, do kt\u00f3rych dotarli\u015bmy ju\u017c w ramach naszej pierwszej kampanii kreatywnej. Poniewa\u017c wzbudzili\u015bmy w nich silne emocje i znaj\u0105 ju\u017c mark\u0119 Fiorangelo, <strong>ich sk\u0142onno\u015b\u0107 do dokonania konwersji w formie zakupu b\u0119dzie znacznie wi\u0119ksza. <\/strong>Sami jeste\u015bmy ciekawi, jakie wyniki uda nam si\u0119 osi\u0105gn\u0105\u0107!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co z wami? <strong>Czy wykorzystujecie wyj\u0105tkowe, kreatywne kampanie i posty, kt\u00f3re staj\u0105 si\u0119 hitem w sieci, aby dotrze\u0107 do swojej grupy docelowej?<\/strong> Je\u015bli nie, by\u0107 mo\u017ce nawet w tej chwili tracicie setki, a mo\u017ce nawet tysi\u0105ce potencjalnych klient\u00f3w. Wypr\u00f3bujcie je i wy \u2013 ch\u0119tnie wam w tym pomo\u017cemy. Wystarczy, \u017ce <a href=\"https:\/\/monkeymedia.sk\/pl\/kontakt\/\">skontaktowa\u0107 si\u0119<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Svetozn\u00e1ma zna\u010dka Fiorangelo poch\u00e1dzaj\u00faca z&nbsp;Talianska sa \u0161pecializuje na v\u00fdrobu vysokokvalitn\u00fdch m\u00f3dnych k\u00faskov. Jej prim\u00e1rnou cie\u013eovou skupinou s\u00fa bonitnej\u0161ie \u017eeny vo veku 35 \u2013 50 rokov. Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. Pre\u010do? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,403],"tags":[],"class_list":["post-26381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-stories","category-inside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study Fiorangelo: takto sme pomocou kreat\u00edvnej kampane z\u00edskali vy\u0161e 11 000 unik\u00e1tnych n\u00e1v\u0161tev webu! - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Svetozn\u00e1ma zna\u010dka Fiorangelo poch\u00e1dzaj\u00faca z Talianska sa \u0161pecializuje na v\u00fdrobu vysokokvalitn\u00fdch m\u00f3dnych k\u00faskov. Jej prim\u00e1rnou cie\u013eovou skupinou s\u00fa bonitnej\u0161ie \u017eeny vo veku 35 \u2013 50 rokov. Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. 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Po\u017eiadavkou klienta bolo vytvori\u0165 efekt\u00edvnu kampa\u0148 zameran\u00fa na n\u00e1v\u0161tevnos\u0165 webu a brand awareness na Slovensku. Rozhodli sme sa pre kreat\u00edvnu kampa\u0148, ktor\u00e1 sa nakoniec uk\u00e1zala ako to najlep\u0161ie rie\u0161enie. 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