{"id":28387,"date":"2022-06-10T11:02:18","date_gmt":"2022-06-10T09:02:18","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=28387"},"modified":"2026-06-12T15:09:04","modified_gmt":"2026-06-12T15:09:04","slug":"co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\/","title":{"rendered":"\u010co zaseje\u0161, bude\u0161 aj \u017ea\u0165 alebo z\u00e1kon pr\u00ed\u0165a\u017elivosti Cause marketingu"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>,,\u010co zaseje\u0161, to i zo\u017ene\u0161,\u201d<\/em> resp. Ka\u017ed\u00e9mu sa raz v\u0161etko vr\u00e1ti. Tak hovor\u00ed star\u00fd zlat\u00fd z\u00e1kon karmy, ktor\u00fdm sa \u013eudstvo riadi u\u017e od nepam\u00e4ti. <strong>Pre\u010do t\u00fdmto sp\u00f4sobom nevysk\u00fa\u0161a\u0165 riadi\u0165 aj svoju marketingov\u00fa strat\u00e9giu?\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1padn\u00fdch krajin\u00e1ch je \u201ccause marketing\u201d alebo \u201ccause-related marketing\u201d u\u017e dlho zau\u017e\u00edvan\u00fd pojem a u firiem ob\u013e\u00faben\u00e1 marketingov\u00e1 strat\u00e9gia, no u n\u00e1s nem\u00e1 ani slovensk\u00fd ekvivalent. Vo\u013en\u00fdm prekladom v\u00fdrazu cause marketing do sloven\u010diny by mohol by\u0165 napr\u00edklad dobro\u010dinn\u00fd, charitat\u00edvny, pr\u00edpadne spolo\u010densky zodpovedn\u00fd marketing. Je \u0161koda, \u017ee sa na Slovensku tejto t\u00e9me nevenuje v\u00e4\u010d\u0161ia pozornos\u0165, \u010do na druhej strane <strong>m\u00f4\u017ee znamena\u0165 jedine\u010dn\u00fa konkuren\u010dn\u00fa v\u00fdhodu pre dom\u00e1ce firmy<\/strong>, ktor\u00e9 sa touto cestou vyber\u00fa.<\/p>\n\n\n\n<p><iframe class=\"giphy-embed lazyload\" data-src=\"https:\/\/giphy.com\/embed\/jAn3SOxGsEii9E0wNg\" width=\"480\" height=\"343\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"0\"><\/iframe><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-win-win-win-strat-gia\"><strong>Win-win-win strat\u00e9gia<\/strong><\/h4>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>Cause marketing je strat\u00e9gia, ktorej podstatou je spolupr\u00e1ca s\u00fakromn\u00fdch firiem a spolo\u010dnost\u00ed s neziskov\u00fdmi organiz\u00e1ciami a charitam<\/strong>i za \u00fa\u010delom z\u00edskania spolo\u010dn\u00fdch benefitov. Neziskov\u00e1 organiz\u00e1cia \u010derp\u00e1 z v\u00fdhod, poskytnut\u00fdch s\u00fakromn\u00fdm biznisom s vy\u0161\u0161\u00edm rozpo\u010dtom a firma si podobn\u00fdmi aktivitami z\u00edskava priaze\u0148 cie\u013eovej skupiny a dobr\u00e9 meno v spolo\u010dnosti.\u00a0<\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Neziskovky v\u00e4\u010d\u0161inou nemaj\u00fa dostato\u010dn\u00fd rozpo\u010det na marketingov\u00e9 aktivity, aby motivovali \u0161irok\u00fa verejnos\u0165 podpori\u0165 ich z\u00e1ujem. Na druhej strane s\u00fakromn\u00e9 spolo\u010dnosti tieto prostriedky maj\u00fa a ve\u013eakr\u00e1t ide ich marketingov\u00fd rozpo\u010det do mno\u017estva zbyto\u010dn\u00fdch aktiv\u00edt bez patri\u010dn\u00fdch v\u00fdsledkov. V roku 2020 sa glob\u00e1lne minulo na reklamu pribli\u017ene \u200b\u200b580 mili\u00e1rd EUR, na Slovensku bolo v tom roku preinvestovan\u00fdch 140 mili\u00f3nov EUR do internetovej reklamy. <strong>Viete si predstavi\u0165, ako by sa veci za\u010dali meni\u0165, keby sa aspo\u0148 \u0161tvrtina investovala do cause-related marketingu?<\/strong><\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-karma-nie-je-zdarma\"><strong>Karma (nie) je zdarma<\/strong><\/h4>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">\u010co sa t\u00fdka <strong>pozit\u00edvneho brand awareness<\/strong>, cause marketing je pre firmy v\u0161eobecne prospe\u0161nou \u201cskratkou\u201d. Biznis m\u00f4\u017ee z takejto spolupr\u00e1ce profitova\u0165 viac ako by sa mohlo na prv\u00fd poh\u013ead zda\u0165. Obzvl\u00e1\u0161\u0165 v aktu\u00e1lnej dobe spotrebitelia d\u00e1vaj\u00fa v\u00e4\u010d\u0161\u00ed d\u00f4raz nielen na produkt, ale aj na zna\u010dku, ktor\u00e1 za n\u00edm stoj\u00ed a <strong>spolo\u010densk\u00e1 zodpovednos\u0165 firiem je d\u00f4le\u017eit\u00e1 pre st\u00e1le \u0161ir\u0161ie spektrum verejnosti.<\/strong><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.conecomm.com\/news-blog\/2013-global-csr-study-release\">V glob\u00e1lnej \u0161t\u00fadii<\/a> sa 91% respondentov vyjadrilo, \u017ee za rovnak\u00fa cenu a kvalitu, uprednostnia produkt od spolo\u010densky zodpovednej firmy a a\u017e 92%, \u017ee by si rad\u0161ej zvolilo produkt s preuk\u00e1zate\u013en\u00fdm soci\u00e1lnym alebo environment\u00e1lnym benefitom. Takmer tretina tak urobila za posledn\u00fdch 12 mesiacov. Spolupr\u00e1ca s neziskovkou alebo charitou m\u00f4\u017ee firm\u00e1m poskytn\u00fa\u0165 siln\u00fa konkuren\u010dn\u00fa v\u00fdhodu. <strong>Cause marketing m\u00f4\u017ee by\u0165 presne to, \u010do potrebujete<\/strong>. Vo svete, ktor\u00fd sa \u010doraz viac zaober\u00e1 soci\u00e1lnymi a environment\u00e1lnymi ot\u00e1zkami, m\u00f4\u017ee vo\u013eba \u201cdobro\u010dinn\u00e9ho marketingu\u201d ako s\u00fa\u010dasti va\u0161ej marketingovej strat\u00e9gie znamena\u0165 skuto\u010dn\u00fa zmenu, nielen pre va\u0161u zna\u010dku.\u00a0<\/p>\n<p>\n\n <iframe class=\"giphy-embed lazyload\" data-src=\"https:\/\/giphy.com\/embed\/M52z7SjnRKHHG\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"0\"><\/iframe> \n\n<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-ako-na-cause-marketing\"><strong>Ako na Cause marketing?<\/strong><\/h4>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Prv\u00fdm krokom je vo\u013eba spr\u00e1vneho partnera a smeru, ktor\u00fd zmysluplne kore\u0161ponduje so zameran\u00edm v\u00e1\u0161ho podnikania a cie\u013eovej skupiny.\u00a0<\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Najprv je potrebn\u00e9 odpoveda\u0165 si na tieto ot\u00e1zky:<\/span><\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><mark class=\"has-inline-color has-black-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Ak\u00fd typ slu\u017eby\/produktu pon\u00fakame?<\/mark><\/li>\n<li><mark class=\"has-inline-color has-black-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Kto s\u00fa na\u0161i z\u00e1kazn\u00edci?<\/mark><\/li>\n<li><mark class=\"has-inline-color has-black-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Ak\u00e9 s\u00fa na\u0161e firemn\u00e9 hodnoty?<\/mark><\/li>\n<li><mark class=\"has-inline-color has-black-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Ak\u00fdm sp\u00f4sobom vieme pom\u00f4c\u0165 svojmu okoliu a spolo\u010dnosti?<\/mark><\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Aby bola t\u00e1to strat\u00e9gia \u00faspe\u0161n\u00e1, mala by reflektova\u0165 hodnoty va\u0161ej zna\u010dky a by\u0165 relevantn\u00e1 vzh\u013eadom na oblas\u0165 p\u00f4sobenia spolo\u010dnosti. Je d\u00f4le\u017eit\u00e9, aby bola autentick\u00e1 a \u00faprimne a p\u00fatavo komunikovala smerom k z\u00e1kazn\u00edkovi.<\/p>\n<p>\n\n <iframe class=\"giphy-embed lazyload\" data-src=\"https:\/\/giphy.com\/embed\/3ohs87HgeMHiXkyBri\" width=\"480\" height=\"240\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"0\"><\/iframe><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>Akt\u00edvne zapojenie cie\u013eovky na viacer\u00fdch platform\u00e1ch<\/strong><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Cause marketing otv\u00e1ra akt\u00edvnu debatu s publikom a sna\u017e\u00ed sa ho \u010do najviac priamo zapoji\u0165 do deja. Ako to docieli\u0165?<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>zdie\u013eanie p\u00fatav\u00e9ho obsahu na soci\u00e1lne siete, pozn. storytelling<\/li>\n<li>spustenie v\u00fdziev, s\u00fa\u0165a\u017e\u00ed, social media hier<\/li>\n<li>organiz\u00e1cia eventov, \u010di u\u017e online alebo offline<\/li>\n<li>vytvorenie landing page pre va\u0161u cause marketingov\u00fa kampa\u0148<\/li>\n<li>pozvanie influencerov a zn\u00e1mych osobnost\u00ed<\/li>\n<li>promovanie kampane vo viacer\u00fdch m\u00e9di\u00e1ch a kan\u00e1loch<\/li>\n<li>priame zapojenie publika do dosiahnutia cie\u013ea kampane<\/li>\n<li>priame a presved\u010div\u00e9 CTAs (v\u00fdzvy na akciu)<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-pr-klady-spe-n-ch-cause-marketingov-ch-kampan\"><strong>Pr\u00edklady \u00faspe\u0161n\u00fdch Cause marketingov\u00fdch kampan\u00ed<\/strong><\/h4>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>Lyft a kampa\u0148 <\/strong><a href=\"https:\/\/www.lyft.com\/lyftup\/programs\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201cLyftUp\u201d<\/strong><\/a><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Pand\u00e9mia koronav\u00edrusu predstavovala pre mnoh\u00e9 zna\u010dky v\u00fdznamn\u00fa pr\u00edle\u017eitos\u0165 spoji\u0165 sa s charitat\u00edvnymi a neziskov\u00fdmi organiz\u00e1ciami s cie\u013eom zv\u00fd\u0161i\u0165 povedomie o sp\u00f4soboch, ako zastavi\u0165 \u0161\u00edrenie v\u00edrusu, zosta\u0165 zdrav\u00fdmi a podpori\u0165 d\u00f4le\u017eit\u00fdch pracovn\u00edkov. Spolo\u010dnos\u0165 poskytuj\u00faca taxi slu\u017ebu Lyft sa spojila so stovkami zdru\u017een\u00ed a char\u00edt, ktor\u00e9 po\u010das pand\u00e9mie poskytuj\u00fa \u013eu\u010fom z\u00e1kladn\u00e9 slu\u017eby a pon\u00fakla ich pracovn\u00edkom bezplatn\u00e9 jazdy do pr\u00e1ce. V r\u00e1mci tejto cause-related marketingovej kampane s n\u00e1zvom \u201cLyftUp\u201d taktie\u017e vozili d\u00f4chodcov a \u013eud\u00ed zo soci\u00e1lne slab\u0161\u00edch vrstiev do potrav\u00edn \u010di lek\u00e1rne. Do pozit\u00edvnej kampane sa zapojil aj zn\u00e1my basketbalista LeBron James za \u00fa\u010delom prinies\u0165 aj do \u0161tvrt\u00ed s ni\u017e\u0161\u00edmi pr\u00edjmami viac dokov na zdie\u013eanie bicyklov, aby mal ka\u017ed\u00fd pr\u00edstup k v\u00fdhod\u00e1m \u201cbike sharingu\u201d.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" class=\"wp-image-28400 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/LBJ_LYFTUP_BLOG_HEADER_402X-1024x410.jpeg\" alt=\"\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/LBJ_LYFTUP_BLOG_HEADER_402X-1024x410.jpeg 1024w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/LBJ_LYFTUP_BLOG_HEADER_402X-300x120.jpeg 300w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/LBJ_LYFTUP_BLOG_HEADER_402X-768x307.jpeg 768w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/LBJ_LYFTUP_BLOG_HEADER_402X-1536x614.jpeg 1536w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/LBJ_LYFTUP_BLOG_HEADER_402X.jpeg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/410;\" \/>\n<figcaption><a href=\"https:\/\/www.lyft.com\/blog\/posts\/lyftup-bikes\" target=\"_blank\" rel=\"noreferrer noopener\">Foto &#8211; Lyft<\/a><\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>Dove a \u201cSkuto\u010dn\u00e1 kr\u00e1sa\u201d<\/strong><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Vedeli ste, \u017ee len 2 % \u017eien na celom svete sa ozna\u010duj\u00fa za kr\u00e1sne? Dove \u00e1no. Vykonali o tom \u0161t\u00fadiu, ktor\u00e1 prekvapila aj odborn\u00edkov. \u010coskoro potom spustil Dove svoju \u201eKampa\u0148 za skuto\u010dn\u00fa kr\u00e1su\u201c s cie\u013eom rie\u0161i\u0165 probl\u00e9m zobrazenia nedosiahnute\u013enej kr\u00e1sy, ktor\u00e9 sa stalo roz\u0161\u00edren\u00e9 najm\u00e4 v krajin\u00e1ch prv\u00e9ho sveta. Od spustenia kampane v roku 2004 sa predaj ich zv\u00fd\u0161il o viac ako 60 %. Kvalitn\u00fd cause marketing rie\u0161iaci d\u00f4le\u017eit\u00fa t\u00e9mu poh\u00e1\u0148a \u00e9tos zna\u010dky Dove dodnes.<\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>The Body Shop x Cruelty Free International \u2013 Nav\u017edy proti testovaniu na zvierat\u00e1ch<\/strong><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">V roku 2018 kozmetick\u00e1 spolo\u010dnos\u0165 The Body Shop spustila pet\u00edciu na zhroma\u017edenie 8 mili\u00f3nov podpisov na ukon\u010denie testovania kozmetiky na zvierat\u00e1ch na celom svete. Kampa\u0148 bola \u00faspe\u0161n\u00e1, v\u0161etky podpisy sa im podarilo zozbiera\u0165 a svoju pet\u00edciu predlo\u017eili OSN. Takto zd\u00f4raznili pokra\u010duj\u00faci boj a postoj The Body Shop proti testovaniu na zvierat\u00e1ch. Firma pokra\u010duje v nab\u00e1dan\u00ed spotrebite\u013eov, aby kupovali iba produkty s ozna\u010den\u00edm Leaping Bunny, ktor\u00e9 nie s\u00fa testovan\u00e9 na zvierat\u00e1ch.<\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>Coca-Cola &amp; Svetov\u00fd fond na ochranu pr\u00edrody (WWF)<\/strong><\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Asi ste zaregistrovali, \u017ee \u013eadov\u00fd medve\u010f bol v\u017edy neofici\u00e1lnym maskotom zna\u010dky Coca-Cola. Ke\u010f sa v Coca-Cole dozvedeli, \u017ee \u013eadov\u00fdm medve\u010fom hroz\u00ed, \u017ee pr\u00eddu o svoj domov, spojili sa s WWF, aby z\u00edskali peniaze na ich ochranu. V\u00e4\u010d\u0161ina finan\u010dn\u00fdch prostriedkov bola zhroma\u017eden\u00e1 prostredn\u00edctvom textov\u00fdch spr\u00e1v \u2013 z\u00e1kazn\u00edci posielali textov\u00e9 k\u00f3dy na f\u013ea\u0161k\u00e1ch, ktor\u00fdmi prispeli 1 dol\u00e1rom za spr\u00e1vu. Za prv\u00e9 dva roky tejto cause marketingovej kampane Coca-Cola pre WWF vyzbierala viac ako 3 mili\u00f3ny dol\u00e1rov.<\/p>\n<p>\n\n <iframe class=\"giphy-embed lazyload\" data-src=\"https:\/\/giphy.com\/embed\/11WzAZBEEd5WF2\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"0\"><\/iframe> \n\n<\/p>\n<p class=\"wp-block-paragraph\"><strong>Cause-related marketing nie je charita<\/strong> a ur\u010dite nechcete venova\u0165 svoj drahocenn\u00fd \u010das a firemn\u00e9 peniaze \u201ciba\u201d kv\u00f4li podpore dobrej veci. Mo\u017eno si hovor\u00edte, \u017ee je mnoho efekt\u00edvnej\u0161\u00edch sp\u00f4sobov, ako napl\u00e1nova\u0165 marketingov\u00fd rozpo\u010det a pred\u00e1va\u0165 svoje produkty \u010di slu\u017eby. No ak \u0161ikovne priprav\u00edte cause-related marketingov\u00fa strat\u00e9giu, m\u00f4\u017eete sa so svojou zna\u010dkou vyda\u0165 do na Slovensku m\u00e1lo preb\u00e1dan\u00fdch v\u00f4d, \u010d\u00edm <strong>zv\u00fd\u0161ite povedomie o zna\u010dke, odl\u00ed\u0161ite sa od svojej konkurencie, zlep\u0161\u00edte brand image u cie\u013eovej skupiny a zv\u00fd\u0161ite lojalitu svojich z\u00e1kazn\u00edkov<\/strong>\u2026 a okrem v\u0161etk\u00fdch t\u00fdchto benefitov, v\u00e1s neminie ani <strong>hrejiv\u00fd pocit z vykonania dobr\u00e9ho skutku<\/strong>.<\/p>\n<p>\n\n<\/p>\n<p class=\"wp-block-paragraph\">Zdroje: <a href=\"https:\/\/www.statista.com\/statistics\/236943\/global-advertising-spending\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, <a href=\"https:\/\/www.iabslovakia.sk\/tlacove-centrum\/vydavky-do-digitalnej-reklamy-v-roku-2020-rastli-o-24\" target=\"_blank\" rel=\"noreferrer noopener\">IAB Slovakia<\/a>, <a href=\"https:\/\/rockcontent.com\/blog\/cause-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rock Content<\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>,,\u010co zaseje\u0161, to i zo\u017ene\u0161,\u201d resp. Ka\u017ed\u00e9mu sa raz v\u0161etko vr\u00e1ti. Tak hovor\u00ed star\u00fd zlat\u00fd z\u00e1kon karmy, ktor\u00fdm sa \u013eudstvo riadi u\u017e od nepam\u00e4ti. Pre\u010do t\u00fdmto sp\u00f4sobom nevysk\u00fa\u0161a\u0165 riadi\u0165 aj svoju marketingov\u00fa strat\u00e9giu?\u00a0 V z\u00e1padn\u00fdch krajin\u00e1ch je \u201ccause marketing\u201d alebo \u201ccause-related marketing\u201d u\u017e dlho zau\u017e\u00edvan\u00fd pojem a u firiem ob\u013e\u00faben\u00e1 marketingov\u00e1 strat\u00e9gia, no u n\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[35,36],"class_list":["post-28387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-cause-marketing","tag-cause-related-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co zaseje\u0161, bude\u0161 aj \u017ea\u0165 alebo z\u00e1kon pr\u00ed\u0165a\u017elivosti Cause marketingu - Monkeymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/pl\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co zaseje\u0161, bude\u0161 aj \u017ea\u0165 alebo z\u00e1kon pr\u00ed\u0165a\u017elivosti Cause marketingu - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\",,\u010co zaseje\u0161, to i zo\u017ene\u0161,\u201d resp. Ka\u017ed\u00e9mu sa raz v\u0161etko vr\u00e1ti. Tak hovor\u00ed star\u00fd zlat\u00fd z\u00e1kon karmy, ktor\u00fdm sa \u013eudstvo riadi u\u017e od nepam\u00e4ti. Pre\u010do t\u00fdmto sp\u00f4sobom nevysk\u00fa\u0161a\u0165 riadi\u0165 aj svoju marketingov\u00fa strat\u00e9giu?\u00a0 V z\u00e1padn\u00fdch krajin\u00e1ch je \u201ccause marketing\u201d alebo \u201ccause-related marketing\u201d u\u017e dlho zau\u017e\u00edvan\u00fd pojem a u firiem ob\u013e\u00faben\u00e1 marketingov\u00e1 strat\u00e9gia, no u n\u00e1s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/pl\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T09:02:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T15:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/06\/cause-related-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"\u010co zaseje\u0161, bude\u0161 aj \u017ea\u0165 alebo z\u00e1kon pr\u00ed\u0165a\u017elivosti Cause marketingu\",\"datePublished\":\"2022-06-10T09:02:18+00:00\",\"dateModified\":\"2026-06-12T15:09:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/\"},\"wordCount\":1342,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/cause-related-1.jpg\",\"keywords\":[\"cause marketing\",\"cause related marketing\"],\"articleSection\":[\"Think\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/co-zasejes-budes-aj-zat-alebo-zakon-pritazlivosti-cause-marketingu\\\/\",\"name\":\"\u010co zaseje\u0161, bude\u0161 aj \u017ea\u0165 alebo z\u00e1kon pr\u00ed\u0165a\u017elivosti Cause marketingu - 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