{"id":28662,"date":"2019-07-08T14:31:00","date_gmt":"2019-07-08T12:31:00","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=28662"},"modified":"2026-06-12T15:09:50","modified_gmt":"2026-06-12T15:09:50","slug":"ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/","title":{"rendered":"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Vytvori\u0165 reklamn\u00fa kampa\u0148, ktor\u00e1 rozbije internety, oslov\u00ed desiatky mili\u00f3nov \u013eud\u00ed a\u00a0sprav\u00ed z\u00a0nezn\u00e1mej firmy spolo\u010dnos\u0165 presl\u00e1ven\u00fa po celom svete, m\u00f4\u017ee na prv\u00fd poh\u013ead vyzera\u0165 ako nie\u010do extr\u00e9mne komplikovan\u00e9. Av\u0161ak, v\u00a0skuto\u010dnosti sa sta\u010d\u00ed dr\u017ea\u0165 nieko\u013ek\u00fdch jednoduch\u00fdch pravidiel&#8230;\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fdch sa dr\u017eali aj spolo\u010dnosti, o\u00a0ktor\u00fdch v\u00e1m nie\u010do povieme v\u00a0najbli\u017e\u0161\u00edch riadkoch. Z\u00a0mno\u017estva super-\u00faspe\u0161n\u00fdch celosvetov\u00fdch kampan\u00ed sme vybrali nieko\u013eko najzauj\u00edmavej\u0161\u00edch, pri\u010dom\u00a0<strong>v\u0161etky z\u00a0nich s\u00fa skvel\u00fdm zdrojom in\u0161pir\u00e1cie<\/strong>. Predstavuj\u00fa toti\u017e stelesnenie z\u00e1kladn\u00fdch marketingov\u00fdch princ\u00edpov. Garantujeme v\u00e1m, \u017ee ke\u010f si z\u00a0ka\u017edej z\u00a0nasleduj\u00facich kampan\u00ed nie\u010do vezmete a\u00a0pretav\u00edte to do vlastn\u00fdch aktiv\u00edt, rozhodne nevytvor\u00edte najhor\u0161iu reklamu pod slnkom.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nike-just-do-it\"><strong>Nike \u2013 Just Do It<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ako m\u00f4\u017eu 3 kr\u00e1tke slovk\u00e1 zv\u00fd\u0161i\u0165 firemn\u00e9 predaje o\u00a0nieko\u013eko mili\u00e1rd dol\u00e1rov za 10 rokov? Je to jednoduch\u00e9. Sta\u010d\u00ed\u00a0<strong>pozna\u0165 svoju cie\u013eov\u00fa skupinu<\/strong>\u00a0a\u00a0prostredn\u00edctvom jednoduchej kampane zacieli\u0165 na em\u00f3cie. K\u00fdm v\u00a0roku 1988 mal Nike ro\u010dn\u00e9 predaje na \u00farovni 800 mili\u00f3nov dol\u00e1rov, v roku 1998 to bolo viac ako 9,2 mili\u00e1rd. Tento \u00faspech je do ve\u013ekej miery pripisovan\u00fd pr\u00e1ve kampani \u201eJust Do It\u201c.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-28664 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/HK_TKO_\u5c07\u8ecd\u6fb3_Tseung_Kwan_O_PopCorn_mall_shop_Nike_Just_do_it_clothing_September_2021_SS2-1024x768.jpg\" alt=\"\" width=\"641\" height=\"481\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 641px; --smush-placeholder-aspect-ratio: 641\/481;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ak\u00e9 ponau\u010denie si z\u00a0nej m\u00f4\u017eeme zobra\u0165? Netreba \u0161pekulova\u0165 nad super-komplikovan\u00fdmi kampa\u0148ami, ktor\u00e9 nikto na prv\u00fd poh\u013ead nepochop\u00ed. \u010castokr\u00e1t je dobr\u00e9 vybra\u0165 sa jednoduchou cestou, av\u0161ak z\u00e1rove\u0148\u00a0<strong>efekt\u00edvne cieli\u0165 na em\u00f3cie potenci\u00e1lneho z\u00e1kazn\u00edka<\/strong>\u00a0a\u00a0naplni\u0165 jeho po\u017eiadavku. Z\u00e1kazn\u00edkmi spolo\u010dnosti Nike s\u00fa predov\u0161etk\u00fdm \u0161portovci, ktor\u00ed chc\u00fa prekon\u00e1va\u0165 limity a\u00a0neust\u00e1le napredova\u0165. Slogan \u201eJust Do It\u201c\u00a0<strong>reprezentuje pr\u00e1ve motiv\u00e1ciu a\u00a0podporu v\u00a0dosahovan\u00ed cie\u013eov<\/strong>. A\u00a0to je presne to, \u010do z\u00e1kazn\u00edci tejto zn\u00e1mej zna\u010dky chc\u00fa.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-metro-trains-dumb-ways-to-die\"><strong>Metro Trains \u2013 Dumb Ways to Die<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvori\u0165 kampa\u0148, ktor\u00e1 upozor\u0148uje \u013eud\u00ed, aby si d\u00e1vali pozor v\u00a0bl\u00edzkosti trat\u00ed a\u00a0na n\u00e1stupi\u0161tiach metra, je pod\u013ea mnoh\u00fdch asi jedna z\u00a0najnudnej\u0161\u00edch vec\u00ed pod slnkom. Ve\u010f sta\u010d\u00ed da\u0165 p\u00e1r upozor\u0148uj\u00facich zna\u010diek na vhodn\u00e9 miesta a\u00a0vybaven\u00e1 vec, no nie? Austr\u00e1lsky prev\u00e1dzkovate\u013e metra Metro Trains sa v\u0161ak\u00a0<strong>rozhodol vyu\u017ei\u0165 tak trochu kreat\u00edvnej\u0161iu met\u00f3du<\/strong>. Vytvoril chyt\u013eav\u00fa hudobn\u00fa skladbu a\u00a0video, v\u00a0ktorom hraj\u00fa hlavn\u00fa \u00falohu vtipn\u00e9 kreslen\u00e9 postavi\u010dky.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/IJNR2EpS0jw<\/div>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">My\u0161lienkou tejto kampane, ktor\u00e1 debutovala v\u00a0roku 2012, bolo pouk\u00e1za\u0165 na hl\u00fape sp\u00f4soby, ako umrie\u0165, pri\u010dom jedn\u00fdm z\u00a0nich je spadnutie pod vlak. Video sa stalo r\u00fdchlo hitom a\u00a0<strong>dnes m\u00e1 viac ako 240 mili\u00f3nov zhliadnut\u00ed na YouTube<\/strong>. Pesni\u010dku n\u00e1jdete aj na iTunes a\u00a0hrala sa dokonca v\u00a0r\u00e1diu. Tomu sa hovor\u00ed organick\u00fd z\u00e1sah desiatok mili\u00f3nov \u013eud\u00ed ako lusk!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ponau\u010denie?<\/strong>\u00a0V\u00a0kampaniach vyu\u017e\u00edvajte kreativitu. Nemus\u00edte \u00eds\u0165 rovno na vec a\u00a0okam\u017eite vykrikova\u0165 svoje posolstvo. \u010castokr\u00e1t je lep\u0161ie zabali\u0165 ho do obsahu, ktor\u00fd zaujme a\u00a0zabav\u00ed \u013eud\u00ed. T\u00ed ho bud\u00fa n\u00e1sledne zdie\u013ea\u0165 a\u00a0<strong>z\u00a0va\u0161ej reklamnej kampane sa stane vir\u00e1l<\/strong>, v\u010faka ktor\u00e9mu oslov\u00edte mili\u00f3ny potenci\u00e1lnych z\u00e1kazn\u00edkov prakticky zadarmo.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-blendtec-youtube-kan-l-will-it-blend\"><strong>Blendtec \u2013 YouTube kan\u00e1l Will It Blend?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ako zauj\u00edmavo spropagova\u0165 mix\u00e9ry, aby ste svojou reklamou zaujali \u010do najviac potenci\u00e1lnych z\u00e1kazn\u00edkov? Zakladate\u013eovi spolo\u010dnosti Blendtec v\u00a0hlave skrsol unik\u00e1tny n\u00e1pad \u2013 zalo\u017ei\u0165 si YouTube kan\u00e1l,\u00a0<strong>v\u00a0ka\u017edom videu do mix\u00e9ra hodi\u0165 nejak\u00fa divn\u00fa vec<\/strong>\u00a0(telef\u00f3n, bundu, lebku a\u00a0podobne) a\u00a0uk\u00e1za\u0165 tak \u013eu\u010fom, ak\u00e9 kvalitn\u00e9 produkty vlastne pred\u00e1va.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/4P4_JM0RGGE<\/div>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledok? Kan\u00e1l sa stal r\u00fdchlo ve\u013emi popul\u00e1rnym, dnes m\u00e1 viac ako 850\u00a0000 odoberate\u013eov a v\u00e4\u010d\u0161ina vide\u00ed m\u00e1 stovky tis\u00edc zhliadnut\u00ed. \u010co bolo potrebn\u00e9 na tak\u00fdto fam\u00f3zny v\u00fdsledok? Ni\u010d, len kreat\u00edvnu my\u0161lienku a\u00a0nieko\u013eko hod\u00edn pr\u00e1ce.\u00a0<strong>Ak\u00e9 ponau\u010denie si m\u00f4\u017eete odnies\u0165 z\u00a0tohto n\u00e1padu?<\/strong>\u00a0Ukazujte svojim z\u00e1kazn\u00edkom, ako va\u0161e produkty re\u00e1lne funguj\u00fa a\u00a0ako sa vysporiadaj\u00fa s\u00a0n\u00e1ro\u010dn\u00fdmi podmienkami. A\u00a0\u010do je hlavn\u00e9 \u2013 bu\u010fte origin\u00e1lni, vym\u00fd\u0161\u013eajte netradi\u010dn\u00e9 veci a\u00a0nebojte sa svoje bl\u00e1zniv\u00e9 n\u00e1pady pretavi\u0165 do reality. Priemern\u00fd vie by\u0165 ka\u017ed\u00fd, ale na super-kreat\u00edvne veci si tr\u00fafne len m\u00e1loktor\u00e1 spolo\u010dnos\u0165. A\u00a0pr\u00e1ve tu je priestor na \u00faspech.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-miller-lite-great-taste-less-filling\"><strong>Miller Lite \u2013 Great Taste, Less Filling<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to kampa\u0148 spusten\u00e1 v\u00a0roku 1974 bola ak\u00fdmsi predchodcom dne\u0161n\u00e9ho influencer marketingu. Spolo\u010dnos\u0165 Miller Brewing Company sa \u0148ou rozhodla\u00a0<strong>spropagova\u0165 svoje nealkoholick\u00e9 pivo<\/strong>, o\u00a0ktor\u00e9 bol v\u00a0danej dobe extr\u00e9mne mal\u00fd z\u00e1ujem. Bolo pova\u017eovan\u00e9 za nie\u010do \u201e\u017eensk\u00e9\u201c a\u00a0mu\u017ei ho odmietali pi\u0165. Vytvorila tak kampa\u0148, v\u00a0ktorej hrali \u00falohu prav\u00ed mu\u017ei. T\u00ed hovorili o\u00a0tom, ak\u00e9 je nealkoholick\u00e9 pivo dobr\u00e9 a\u00a0pre\u010do ho maj\u00fa radi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"360\" height=\"481\" class=\"wp-image-28665 lazyload\" data-src=\"http:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/miller-lite-campaign.jpg\" alt=\"\" data-srcset=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/miller-lite-campaign.jpg 360w, https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/miller-lite-campaign-225x300.jpg 225w\" data-sizes=\"(max-width: 360px) 100vw, 360px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 360px; --smush-placeholder-aspect-ratio: 360\/481;\" \/>\n<figcaption>Zdroj: <a href=\"http:\/\/buildingpharmabrands.com\/2013\/04\/26\/great-taste-less-filling\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuildingPharmaBrands blog<\/a><\/figcaption>\n<\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledkom bolo, \u017ee nealkoholick\u00e9 pivo Miller po mnoh\u00e9 roky absol\u00fatne dominovalo trhu a\u00a0za\u010dali ho \u010doraz viac pi\u0165 aj mu\u017ei.\u00a0<strong>Ponau\u010denie?<\/strong>\u00a0Vytvorte okolo svojho produktu tak\u00fa verejn\u00fa mienku, ak\u00fa o\u00a0\u0148om chcete ma\u0165. Skvel\u00fdm rie\u0161en\u00edm je pr\u00e1ve vyu\u017e\u00edvanie spr\u00e1vnych influencerov, ktor\u00ed s\u00fa pre ve\u013ek\u00e9 mno\u017estvo \u013eud\u00ed vzorom.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0\u010do vy? Vyu\u017e\u00edvate\u00a0<strong>origin\u00e1lne kreat\u00edvne kampane, ktor\u00e9 v\u00e1s odli\u0161uj\u00fa od konkurencie<\/strong>? Ak nie,\u00a0<a href=\"https:\/\/monkeymedia.sk\/pl\/kontakt\/\">nev\u00e1hajte n\u00e1s kontaktova\u0165<\/a>. Pom\u00f4\u017eeme v\u00e1m namixova\u0165 ten spr\u00e1vny marketingov\u00fd kokteil, prostredn\u00edctvom ktor\u00e9ho oslov\u00edte svoju cie\u013eov\u00fa skupinu t\u00fdm spr\u00e1vnym sp\u00f4sobom!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Vytvori\u0165 reklamn\u00fa kampa\u0148, ktor\u00e1 rozbije internety, oslov\u00ed desiatky mili\u00f3nov \u013eud\u00ed a\u00a0sprav\u00ed z\u00a0nezn\u00e1mej firmy spolo\u010dnos\u0165 presl\u00e1ven\u00fa po celom svete, m\u00f4\u017ee na prv\u00fd poh\u013ead vyzera\u0165 ako nie\u010do extr\u00e9mne komplikovan\u00e9. Av\u0161ak, v\u00a0skuto\u010dnosti sa sta\u010d\u00ed dr\u017ea\u0165 nieko\u013ek\u00fdch jednoduch\u00fdch pravidiel&#8230;\u00a0 T\u00fdch sa dr\u017eali aj spolo\u010dnosti, o\u00a0ktor\u00fdch v\u00e1m nie\u010do povieme v\u00a0najbli\u017e\u0161\u00edch riadkoch. Z\u00a0mno\u017estva super-\u00faspe\u0161n\u00fdch celosvetov\u00fdch kampan\u00ed sme vybrali nieko\u013eko najzauj\u00edmavej\u0161\u00edch, pri\u010dom\u00a0v\u0161etky [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-28662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed? - Monkeymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monkeymedia.sk\/pl\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed? - Monkeymedia\" \/>\n<meta property=\"og:description\" content=\"Vytvori\u0165 reklamn\u00fa kampa\u0148, ktor\u00e1 rozbije internety, oslov\u00ed desiatky mili\u00f3nov \u013eud\u00ed a\u00a0sprav\u00ed z\u00a0nezn\u00e1mej firmy spolo\u010dnos\u0165 presl\u00e1ven\u00fa po celom svete, m\u00f4\u017ee na prv\u00fd poh\u013ead vyzera\u0165 ako nie\u010do extr\u00e9mne komplikovan\u00e9. Av\u0161ak, v\u00a0skuto\u010dnosti sa sta\u010d\u00ed dr\u017ea\u0165 nieko\u013ek\u00fdch jednoduch\u00fdch pravidiel&#8230;\u00a0 T\u00fdch sa dr\u017eali aj spolo\u010dnosti, o\u00a0ktor\u00fdch v\u00e1m nie\u010do povieme v\u00a0najbli\u017e\u0161\u00edch riadkoch. Z\u00a0mno\u017estva super-\u00faspe\u0161n\u00fdch celosvetov\u00fdch kampan\u00ed sme vybrali nieko\u013eko najzauj\u00edmavej\u0161\u00edch, pri\u010dom\u00a0v\u0161etky [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monkeymedia.sk\/pl\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/\" \/>\n<meta property=\"og:site_name\" content=\"Monkeymedia\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-08T12:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T15:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/mobile-gba7a3a43f_1920-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redakcia Monkeymedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redakcia Monkeymedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/\"},\"author\":{\"name\":\"Redakcia Monkeymedia\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"headline\":\"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed?\",\"datePublished\":\"2019-07-08T12:31:00+00:00\",\"dateModified\":\"2026-06-12T15:09:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/\"},\"wordCount\":982,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/mobile-gba7a3a43f_1920-2.jpg\",\"articleSection\":[\"Think\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/\",\"name\":\"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed? - Monkeymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/mobile-gba7a3a43f_1920-2.jpg\",\"datePublished\":\"2019-07-08T12:31:00+00:00\",\"dateModified\":\"2026-06-12T15:09:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/mobile-gba7a3a43f_1920-2.jpg\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/mobile-gba7a3a43f_1920-2.jpg\",\"width\":900,\"height\":434,\"caption\":\"mobile gba7a3a43f 1920\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/monkeymedia.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#website\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/\",\"name\":\"Monkeymedia\",\"description\":\"Monkeymedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monkeymedia.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/#\\\/schema\\\/person\\\/0c23d87a2a69e8bda83d81a700b17dfb\",\"name\":\"Redakcia Monkeymedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"url\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/monkeymedia.sk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Group-2087329622-1-150x150.png\",\"caption\":\"Redakcia Monkeymedia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed? - Monkeymedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monkeymedia.sk\/pl\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/","og_locale":"pl_PL","og_type":"article","og_title":"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed? - Monkeymedia","og_description":"Vytvori\u0165 reklamn\u00fa kampa\u0148, ktor\u00e1 rozbije internety, oslov\u00ed desiatky mili\u00f3nov \u013eud\u00ed a\u00a0sprav\u00ed z\u00a0nezn\u00e1mej firmy spolo\u010dnos\u0165 presl\u00e1ven\u00fa po celom svete, m\u00f4\u017ee na prv\u00fd poh\u013ead vyzera\u0165 ako nie\u010do extr\u00e9mne komplikovan\u00e9. Av\u0161ak, v\u00a0skuto\u010dnosti sa sta\u010d\u00ed dr\u017ea\u0165 nieko\u013ek\u00fdch jednoduch\u00fdch pravidiel&#8230;\u00a0 T\u00fdch sa dr\u017eali aj spolo\u010dnosti, o\u00a0ktor\u00fdch v\u00e1m nie\u010do povieme v\u00a0najbli\u017e\u0161\u00edch riadkoch. Z\u00a0mno\u017estva super-\u00faspe\u0161n\u00fdch celosvetov\u00fdch kampan\u00ed sme vybrali nieko\u013eko najzauj\u00edmavej\u0161\u00edch, pri\u010dom\u00a0v\u0161etky [&hellip;]","og_url":"https:\/\/monkeymedia.sk\/pl\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/","og_site_name":"Monkeymedia","article_published_time":"2019-07-08T12:31:00+00:00","article_modified_time":"2026-06-12T15:09:50+00:00","og_image":[{"width":900,"height":434,"url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/mobile-gba7a3a43f_1920-2.jpg","type":"image\/jpeg"}],"author":"Redakcia Monkeymedia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redakcia Monkeymedia","Est. reading time":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#article","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/"},"author":{"name":"Redakcia Monkeymedia","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"headline":"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed?","datePublished":"2019-07-08T12:31:00+00:00","dateModified":"2026-06-12T15:09:50+00:00","mainEntityOfPage":{"@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/"},"wordCount":982,"commentCount":0,"image":{"@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/mobile-gba7a3a43f_1920-2.jpg","articleSection":["Think"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/","url":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/","name":"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed? - Monkeymedia","isPartOf":{"@id":"https:\/\/monkeymedia.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#primaryimage"},"image":{"@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#primaryimage"},"thumbnailUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/mobile-gba7a3a43f_1920-2.jpg","datePublished":"2019-07-08T12:31:00+00:00","dateModified":"2026-06-12T15:09:50+00:00","author":{"@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb"},"breadcrumb":{"@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#primaryimage","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/mobile-gba7a3a43f_1920-2.jpg","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2022\/07\/mobile-gba7a3a43f_1920-2.jpg","width":900,"height":434,"caption":"mobile gba7a3a43f 1920"},{"@type":"BreadcrumbList","@id":"https:\/\/monkeymedia.sk\/ake-ponaucenia-si-mozeme-zobrat-z-najlepsich-marketingovych-kampani-poslednych-desatroci\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/monkeymedia.sk\/"},{"@type":"ListItem","position":2,"name":"Ak\u00e9 ponau\u010denia si m\u00f4\u017eeme zobra\u0165 z najlep\u0161\u00edch marketingov\u00fdch kampan\u00ed posledn\u00fdch desa\u0165ro\u010d\u00ed?"}]},{"@type":"WebSite","@id":"https:\/\/monkeymedia.sk\/#website","url":"https:\/\/monkeymedia.sk\/","name":"Monkeymedia","description":"Monkeymedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monkeymedia.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/monkeymedia.sk\/#\/schema\/person\/0c23d87a2a69e8bda83d81a700b17dfb","name":"Redakcja Monkeymedia","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","url":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","contentUrl":"https:\/\/monkeymedia.sk\/wp-content\/uploads\/2026\/05\/Group-2087329622-1-150x150.png","caption":"Redakcia Monkeymedia"}}]}},"_links":{"self":[{"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/posts\/28662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/comments?post=28662"}],"version-history":[{"count":1,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/posts\/28662\/revisions"}],"predecessor-version":[{"id":61889,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/posts\/28662\/revisions\/61889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/media\/28671"}],"wp:attachment":[{"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/media?parent=28662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/categories?post=28662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeymedia.sk\/pl\/wp-json\/wp\/v2\/tags?post=28662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}