{"id":36875,"date":"2023-01-10T12:29:02","date_gmt":"2023-01-10T11:29:02","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=36875"},"modified":"2023-01-10T12:29:02","modified_gmt":"2023-01-10T11:29:02","slug":"toto-su-najlepsie-weby-roka-2022-podla-webawards-inspirujte-sa-svetovou-spickou","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/toto-su-najlepsie-weby-roka-2022-podla-webawards-inspirujte-sa-svetovou-spickou\/","title":{"rendered":"Toto s\u00fa najlep\u0161ie weby roka 2022 pod\u013ea WebAwards: In\u0161pirujte sa svetovou \u0161pi\u010dkou!"},"content":{"rendered":"

Do s\u00fa\u0165a\u017ee WebAwards, ktor\u00fa u\u017e od roku 1997 ka\u017edoro\u010dne organizuje asoci\u00e1cia Web Marketing Association, sa aj minul\u00fd rok zapojilo mno\u017estvo zauj\u00edmav\u00fdch projektov z\u00a0cel\u00e9ho sveta. My sme z\u00a097 kateg\u00f3ri\u00ed vybrali 6 v\u00ed\u0165azn\u00fdch webov, ktor\u00e9 pod\u013ea n\u00e1s stoja za pozornos\u0165 a\u00a0m\u00f4\u017eu by\u0165 aj pre v\u00e1s ve\u013emi dobrou in\u0161pir\u00e1ciou. \u00a0<\/strong><\/p>\n

S\u00fa\u0165a\u017ee WebAwards<\/a> sa m\u00f4\u017eu z\u00fa\u010dastni\u0165 jednotlivci aj organiz\u00e1cie, ktor\u00e9 vyv\u00edjaj\u00fa webstr\u00e1nky<\/a> pre spolo\u010dnosti alebo\u00a0vl\u00e1du. Podmienkou je, \u017ee s\u00fa\u0165a\u017eiaca webstr\u00e1nka musela by\u0165 zverejnen\u00e1 a\u00a0funk\u010dn\u00e1 po\u010das roka 2021, respekt\u00edve, za\u010diatkom roka 2022<\/strong>.<\/p>\n

V\u00ed\u0165azov v\u00a0jednotliv\u00fdch kateg\u00f3ri\u00e1ch vyber\u00e1 odborn\u00e1 porota, ktor\u00e1 je zlo\u017een\u00e1 z\u00a0nieko\u013ek\u00fdch desiatok market\u00e9rov, riadite\u013eov spolo\u010dnost\u00ed, grafikov, copywriterov \u010di developerov<\/strong>. Hodnoten\u00e9 s\u00fa viacer\u00e9 aspekty, predov\u0161etk\u00fdm dizajn, jednoduchos\u0165 pou\u017eitia, copywriting, obsah, interaktivita, inov\u00e1cie a\u00a0pou\u017eitie modern\u00fdch technol\u00f3gi\u00ed.<\/p>\n

V\u00ed\u0165az kateg\u00f3rie \u201eReklama\u201c: BrandExtract<\/strong><\/h3>\n

Odkaz: BrandExtract<\/a><\/p>\n

BrandExtract je marketingov\u00e1 agent\u00fara, ktor\u00e1 sa zameriava na branding<\/a> a\u00a0tvorbu marketingov\u00fdch strat\u00e9gi\u00ed. Dizajn jej webovej str\u00e1nky pozost\u00e1va z\u00a0geometrick\u00fdch tvarov, ktor\u00e9 s\u00fa dnes ve\u013ek\u00fdm trendom<\/strong>. Za pozornos\u0165 stoj\u00ed aj unik\u00e1tna farebnos\u0165. Dizajn\u00e9ri pou\u017eili ve\u013ek\u00e9 mno\u017estvo farieb, tie v\u0161ak na seba prirodzene nadv\u00e4zuj\u00fa a\u00a0vytv\u00e1raj\u00fa harmonick\u00fd celok. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou, ktor\u00e1 tvor\u00ed web dizajn<\/a>, s\u00fa aj interakt\u00edvne pohybliv\u00e9 prvky<\/strong>.<\/p>\n

\"Webawards<\/p>\n

K\u00a0v\u00ed\u0165azstvu webu BrandExtract prispel aj prepracovan\u00fd copywriting. Ten je zalo\u017een\u00fd na trefnej a\u00a0priamo\u010diarej komunik\u00e1cii, vyladen\u00fdch claimoch cieliacich na em\u00f3cie<\/strong> a kr\u00e1tkych odsekoch textu. Dominantou s\u00fa\u010das\u0165ou domovskej str\u00e1nky s\u00fa referencie a pr\u00edpadov\u00e9 \u0161t\u00fadie, ktor\u00e9 sl\u00fa\u017eia na prezentovanie dosiahnut\u00fdch v\u00fdsledkov a sk\u00fasenost\u00ed. Ide o\u00a0skvel\u00fd sp\u00f4sob, ako vzbudi\u0165 v\u00a0potenci\u00e1lnom z\u00e1kazn\u00edkovi d\u00f4veru<\/strong>. Nech\u00fdbaj\u00fa ani jednoducho \u010ditate\u013en\u00e9 blogov\u00e9 \u010dl\u00e1nky. Pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok zlep\u0161uje tie\u017e preh\u013eadn\u00e9 \u010dlenenie podstr\u00e1nok.<\/p>\n

V\u00ed\u0165az kateg\u00f3rie \u201eRe\u0161taur\u00e1cie\u201c: WingItOn<\/strong><\/h3>\n

Odkaz: WingItOn<\/a><\/p>\n

Webstr\u00e1nka, z\u00a0ktorej v\u00e1m bud\u00fa doslova tiec\u0165 slinky? Presne o\u00a0tom je web na mieru<\/a> WingItOn. Dizajn\u00e9ri sa pri jeho n\u00e1vrhu pohrali s\u00a0vysoko-kvalitn\u00fdmi obr\u00e1zkami jedla, z\u00a0ktor\u00fdch doslova sr\u0161\u00ed \u0161\u0165avnatos\u0165<\/strong>. Tie zauj\u00edmav\u00fdm sp\u00f4sobom integrovali do celkov\u00e9ho dizajnu webu, ktor\u00fd je laden\u00fd v\u00a0oran\u017eov\u00fdch farb\u00e1ch.<\/p>\n

\"Webawards<\/p>\n

Web je zalo\u017een\u00fd na fotografi\u00e1ch a\u00a0dynamick\u00fdch grafick\u00fdch prvkoch<\/strong>, ktor\u00e9 okam\u017eite up\u00fataj\u00fa poh\u013ead. Vyu\u017e\u00edva len minimum textu a\u00a0n\u00e1v\u0161tevn\u00edka zbyto\u010dne nerozpty\u013euje ve\u013ek\u00fdm mno\u017estvom inform\u00e1ci\u00ed a\u00a0podstr\u00e1nok. Pon\u00faka mu len nieko\u013eko mo\u017enost\u00ed a\u00a0doslova ho nav\u00e1dza k\u00a0vykonaniu konverzie<\/strong>. Takto m\u00e1 vyzera\u0165 modern\u00e1 tworzenie stron internetowych<\/a>!<\/p>\n

V\u00ed\u0165az kateg\u00f3rie \u201eReality\u201c: Clarke & Humel<\/strong><\/h3>\n

Odkaz: Clarke & Humel<\/a><\/p>\n

Modern\u00fdm trendom v dizajne webstr\u00e1nok je video<\/a> integrovan\u00e9 hne\u010f vo vrchnej \u010dasti webu, ktor\u00e9 sa zobrazuje na cel\u00fa \u0161\u00edrku obrazovky zariadenia<\/strong>. Tak\u00e9to rie\u0161enie vyu\u017eili aj dizajn\u00e9ri pri n\u00e1vrhu webu pre austr\u00e1lsku realitn\u00fa kancel\u00e1riu Clarke & Humel. Video dok\u00e1\u017ee \u013eahko vyvola\u0165 pozit\u00edvne em\u00f3cie<\/strong> a\u00a0oslovi\u0165 n\u00e1v\u0161tevn\u00edka webu.<\/p>\n

\"Webawards<\/p>\n

V\u0161imn\u00fa\u0165 si m\u00f4\u017eete tie\u017e pou\u017e\u00edvanie pastelov\u00fdch farieb, ktor\u00e9 s\u00fa st\u00e1le v\u00a0kurze<\/strong>. Pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok je umocnen\u00fd jednoduchou obsahovou \u0161trukt\u00farou a\u00a0minimalistick\u00fdmi textami. Prostredn\u00edctvom vyh\u013ead\u00e1vacieho po\u013ea vo vrchnej \u010dasti webstr\u00e1nky sa dok\u00e1\u017ee pou\u017e\u00edvate\u013e v\u00a0priebehu nieko\u013ek\u00fdch sek\u00fand dosta\u0165 do sekcie, ktor\u00e1 ho zauj\u00edma<\/strong>. Nemus\u00ed sa preklik\u00e1va\u0165 v\u00a0menu a\u00a0zd\u013ahavo h\u013eada\u0165 po\u017eadovan\u00e9 inform\u00e1cie. Pr\u00e1ve maxim\u00e1lna \u00faspora \u010dasu n\u00e1v\u0161tevn\u00edka je jedn\u00fdm z\u00a0k\u013e\u00fa\u010dov\u00fdch d\u00f4vodov, pre\u010do sa tento web stal v\u00ed\u0165azom vo svojej kateg\u00f3rii.<\/p>\n

V\u00ed\u0165az kateg\u00f3rie \u201eFinan\u010dn\u00e9 slu\u017eby\u201c: First Advisors <\/strong><\/h3>\n

Odkaz: First Advisors<\/a><\/p>\n

T\u00e1to webstr\u00e1nka je d\u00f4kazom, \u017ee pokia\u013e chcete ma\u0165 \u00faspe\u0161n\u00fd web<\/a>, ktor\u00fd konvertuje n\u00e1v\u0161tevn\u00edkov na z\u00e1kazn\u00edkov, nemus\u00edte sa v\u017edy spolieha\u0165 na dokonale vyladen\u00fd dizajn. Ten je v\u00a0pr\u00edpade str\u00e1nky First Advisors na druhej ko\u013eaji, vyu\u017e\u00edva v\u0161ak modern\u00e9 dynamick\u00e9 prvky. Najd\u00f4le\u017eitej\u0161iu \u00falohu zohr\u00e1va obsah<\/strong>. Dizajn\u00e9ri sa rozhodli pou\u017ei\u0165 v\u00e4\u010d\u0161\u00ed font a\u00a0texty rozdelili do kompaktn\u00fdch celkov s\u00a0v\u00fdrazn\u00fdmi nadpismi, ktor\u00e9 prezentuj\u00fa k\u013e\u00fa\u010dov\u00e9 benefity pre z\u00e1kazn\u00edka<\/strong>.<\/p>\n

\"Webawards<\/p>\n

V\u010faka jednoduchej navig\u00e1cii a\u00a0\u0161trukt\u00fare n\u00e1v\u0161tevn\u00edk<\/strong> v\u00a0priebehu nieko\u013ek\u00fdch sek\u00fand porozumie, ak\u00e9 slu\u017eby m\u00f4\u017ee vyu\u017ei\u0165 a\u00a0ak\u00e9 v\u00fdhody z\u00edska<\/strong>. Nemus\u00ed sa nieko\u013eko min\u00fat prehrab\u00e1va\u0165 obrovsk\u00fdm mno\u017estvom textovej vaty. Vo finan\u010dn\u00fdch slu\u017eb\u00e1ch zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu transparentnos\u0165 a d\u00f4veryhodnos\u0165<\/strong>. T\u00fa webstr\u00e1nka vzbudzuje prostredn\u00edctvom viacer\u00fdch kvalitn\u00fdch fotografi\u00ed \u010dlenov t\u00edmu.<\/p>\n

V\u00ed\u0165az kateg\u00f3rie \u201eM\u00f3da a\u00a0kr\u00e1sa\u201c: Cutter & Buck<\/strong><\/h3>\n

Odkaz: Cutter & Buck<\/a><\/p>\n

Do hodnotenia WebAwards sa dostali aj e-shopy s oble\u010den\u00edm. V\u00a0tomto segmente zohr\u00e1va najd\u00f4le\u017eitej\u0161iu \u00falohu \u010das. Z\u00e1kazn\u00edk mus\u00ed by\u0165 schopn\u00fd \u010do najr\u00fdchlej\u0161ie otvori\u0165 po\u017eadovan\u00fa kateg\u00f3riu produktov a\u00a0n\u00e1js\u0165 konkr\u00e9tny k\u00fasok, ktor\u00fd najlep\u0161ie zodpoved\u00e1 jeho krit\u00e9ri\u00e1m<\/strong>. Z\u00a0tohto d\u00f4vodu dizajn\u00e9ri webu Cutter & Buck vyu\u017eili jednoduch\u00fa obsahov\u00fa \u0161trukt\u00faru, ktor\u00e1 zbyto\u010dne nerozpty\u013euje pozornos\u0165 n\u00e1v\u0161tevn\u00edka<\/strong> a\u00a0umo\u017e\u0148uje mu dosta\u0165 sa do \u017eelanej kateg\u00f3rie nieko\u013ek\u00fdmi klikmi.<\/p>\n

\"Webawards<\/p>\n

Podstatn\u00fa \u00falohu zohr\u00e1va hlavn\u00e9 menu, ktor\u00e9 je po str\u00e1nke UX vyladen\u00e9 do najmen\u0161\u00edch detailov. Aj v\u00a0tomto pr\u00edpade plat\u00ed \u2013 menej je niekedy viac. Pr\u00edli\u0161 ve\u013ea mo\u017enost\u00ed \u010dasto sp\u00f4sobuje chaos a\u00a0nepreh\u013eadnos\u0165. Po kliknut\u00ed na konkr\u00e9tnu kateg\u00f3riu sa pou\u017e\u00edvate\u013eovi zobraz\u00ed len nieko\u013eko z\u00e1kladn\u00fdch mo\u017enost\u00ed, na z\u00e1klade ktor\u00fdch si v\u0161ak vie jednoducho vyfiltrova\u0165 zobrazen\u00e9 produkty<\/strong>. Vyh\u013eadanie po\u017eadovan\u00e9ho v\u00fdrobku tak zaberie iba nieko\u013eko desiatok sek\u00fand.<\/p>\n

V\u00ed\u0165az kateg\u00f3rie \u201eTelekomunik\u00e1cie\u201c: Reach Mobile <\/strong><\/h3>\n

Odkaz: Reach Mobile<\/a><\/p>\n

Aby webstr\u00e1nka Reach Mobile p\u00f4sobila na n\u00e1v\u0161tevn\u00edkov priate\u013esk\u00fdm a\u00a0famili\u00e1rnym dojmom<\/strong>, dizajn\u00e9ri ako k\u013e\u00fa\u010dov\u00fd prvok jej vzh\u013eadu pou\u017eili kreslen\u00e9 obr\u00e1zky. Tie maj\u00fa ve\u013emi dobr\u00fa schopnos\u0165 vpl\u00fdva\u0165 na em\u00f3cie \u010dloveka, odli\u0161uj\u00fa zna\u010dku od konkurencie a robia ju dobre zapam\u00e4tate\u013enou.<\/p>\n

\"Webawards<\/p>\n

Na dizajn ve\u013emi dobre nadv\u00e4zuje aj obsah. Texty sa priate\u013esk\u00fdm t\u00f3nom prihov\u00e1raj\u00fa n\u00e1v\u0161tevn\u00edkovi a\u00a0prezentuj\u00fa mu najd\u00f4le\u017eitej\u0161ie benefity \u013eudskou re\u010dou<\/strong>, bez zbyto\u010dn\u00fdch formal\u00edt a\u00a0odborn\u00fdch v\u00fdrazov. \u0160trukt\u00faru webu spreh\u013ead\u0148uje mno\u017estvo ve\u013ek\u00fdch ikon. Pou\u017e\u00edvate\u013esk\u00fa pr\u00edvetivos\u0165 umoc\u0148uje skuto\u010dnos\u0165, \u017ee v\u0161etky d\u00f4le\u017eit\u00e9 inform\u00e1cie s\u00fa uveden\u00e9 na domovskej str\u00e1nke, priamo\u010diaro a\u00a0jednozna\u010dne<\/strong>. N\u00e1v\u0161tevn\u00edk sa k\u00a0nim dostane v\u00a0priebehu nieko\u013ek\u00fdch sek\u00fand a nemus\u00ed sa preklik\u00e1va\u0165 r\u00f4znymi podstr\u00e1nkami.<\/p>\n

Aby sme to zhrnuli, najlep\u0161ie weby roka 2022 pod\u013ea WebAwards maj\u00fa spolo\u010dn\u00fdch nieko\u013eko element\u00e1rnych prvkov. S\u00fa jednoduch\u00e9, preh\u013eadn\u00e9, ich obsah je stru\u010dn\u00fd no v\u00fdsti\u017en\u00fd a cieli na em\u00f3cie<\/strong>. A\u00a0\u010do je d\u00f4le\u017eit\u00e9 \u2013 navrhnut\u00e9 s\u00fa tak, aby \u010do najviac \u0161etrili \u010das n\u00e1v\u0161tevn\u00edka<\/strong>. Ak tieto z\u00e1kladn\u00e9 pravidl\u00e1 sp\u013a\u0148a aj v\u00e1\u0161 web, m\u00e1te tie najlep\u0161ie predpoklady na \u00faspech!<\/p>","protected":false},"excerpt":{"rendered":"

Do s\u00fa\u0165a\u017ee WebAwards, ktor\u00fa u\u017e od roku 1997 ka\u017edoro\u010dne organizuje asoci\u00e1cia Web Marketing Association, sa aj minul\u00fd rok zapojilo mno\u017estvo zauj\u00edmav\u00fdch projektov z\u00a0cel\u00e9ho sveta. My sme z\u00a097 kateg\u00f3ri\u00ed vybrali 6 v\u00ed\u0165azn\u00fdch webov, ktor\u00e9 pod\u013ea n\u00e1s stoja za pozornos\u0165 a\u00a0m\u00f4\u017eu by\u0165 aj pre v\u00e1s ve\u013emi dobrou in\u0161pir\u00e1ciou. \u00a0 S\u00fa\u0165a\u017ee WebAwards sa m\u00f4\u017eu z\u00fa\u010dastni\u0165 jednotlivci aj organiz\u00e1cie, […]<\/p>\n","protected":false},"author":2,"featured_media":37038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[96,97,98,99],"class_list":["post-36875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-najlepsie-weby-2022","tag-webawards","tag-webawards-2022","tag-weby-roka-2022"],"yoast_head":"\nToto s\u00fa najlep\u0161ie weby roka 2022 pod\u013ea WebAwards: In\u0161pirujte sa svetovou \u0161pi\u010dkou! - Monkeymedia<\/title>\n<meta name=\"description\" content=\"WebAwards uk\u00e1zal TOP weby roka 2022. 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