{"id":37605,"date":"2023-02-04T10:45:30","date_gmt":"2023-02-04T09:45:30","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=37605"},"modified":"2023-02-04T10:45:30","modified_gmt":"2023-02-04T09:45:30","slug":"4-tipy-na-netradicne-reklamne-kanaly-ktore-sa-oplati-vyskusat","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/4-tipy-na-netradicne-reklamne-kanaly-ktore-sa-oplati-vyskusat\/","title":{"rendered":"4 tipy na netradi\u010dn\u00e9 reklamn\u00e9 kan\u00e1ly: Ktor\u00e9 sa oplat\u00ed vysk\u00fa\u0161a\u0165?"},"content":{"rendered":"

V dne\u0161nom digit\u00e1lnom svete u\u017e existuje mno\u017estvo reklamn\u00fdch platforiem, cez ktor\u00e9 m\u00f4\u017eu inzerenti oslovi\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov. Ich po\u010det je vskutku rozsiahly. S\u00fa v\u0161ak aj tak\u00e9, ktor\u00e9 s\u00fa <\/span>menej zn\u00e1me<\/b>. Ide o platformy, ktor\u00e9 s\u00edce v\u0161etci dobre pozn\u00e1me, no ich reklamn\u00fd potenci\u00e1l nevyu\u017e\u00edvame tak \u010dasto, ako je to u reklamn\u00fdch gigantov Facebook, Instagram \u010di Google. Pozrite si <\/span>preh\u013ead t\u00fdchto menej tradi\u010dn\u00fdch reklamn\u00fdch n\u00e1strojov<\/b>, v\u010faka ktor\u00fdm m\u00f4\u017eete zv\u00fd\u0161i\u0165 \u0161ance, \u017ee doru\u010d\u00edte posolstvo va\u0161ej cie\u013eovej skupine.<\/span><\/p>\n

Spotify<\/b><\/b><\/h3>\n

T\u00e1to popul\u00e1rna hudobn\u00e1 streamingov\u00e1 platforma, ktor\u00e1 m\u00e1 vo svete viac ako 345 mili\u00f3nov akt\u00edvnych pou\u017e\u00edvate\u013eov, pon\u00faka aj streamovanie hudby zadarmo. <\/span>Pou\u017e\u00edvatelia, ktor\u00ed si za \u00fa\u010det neplatia<\/b>, s\u00fa vystaven\u00ed r\u00f4znym druhom reklamn\u00e9ho obsahu. V\u010faka tomu je to skvel\u00fd n\u00e1stroj pre umelcov, no tie\u017e samotn\u00e9 zna\u010dky.<\/span><\/p>\n

\"netradi\u010dn\u00e9<\/span><\/i><\/p>\n

Spotify poskytuje hne\u010f nieko\u013eko reklamn\u00fdch form\u00e1tov. T\u00fdm naj\u010dastej\u0161ie vyu\u017e\u00edvan\u00fdm je <\/span>nepresko\u010dite\u013en\u00e1 audio reklama<\/b>, v\u010faka ktorej m\u00f4\u017eete pomocou zvukov\u00fdch form\u00e1tov alebo voiceoveru odprezentova\u0165 svoje reklamn\u00e9 posolstvo relevantnej cie\u013eovej skupine.\u00a0<\/span><\/p>\n

Tento typ reklamy je vhodn\u00e9 zakomponova\u0165 do medi\u00e1lneho mixu na podporenie va\u0161ej <\/span>reklamnej kampane<\/span><\/a> alebo budovania povedomia o zna\u010dke. T\u00e1to platforma poskytuje tie\u017e <\/span>mo\u017enos\u0165 bannerovej \u010di nepresko\u010dite\u013enej video reklamy<\/b>. Pomocou nej\u00a0dok\u00e1\u017eete oslovi\u0165 obsahom \u013eud\u00ed, ktor\u00ed maj\u00fa pr\u00e1ve otvoren\u00fa aplik\u00e1ciu.<\/span><\/p>\n

\"netradi\u010dn\u00e9<\/p>\n

Snapchat<\/b><\/b><\/h3>\n

Pred nieko\u013ek\u00fdmi rokmi zaznamenal Snapchat raketov\u00fd rast aj na Slovensku. Ten mierne zbrzdil TikTok, ktor\u00fd pon\u00faka podobn\u00e9 vyu\u017eitie soci\u00e1lnej siete, s t\u00fdm rozdielom, \u017ee fotografie a vide\u00e1 na Snapchate <\/span>po zobrazen\u00ed automaticky mizn\u00fa<\/b>.<\/span><\/p>\n

Ani to v\u0161ak \u00faplne neodradilo pou\u017e\u00edvate\u013eov od pou\u017e\u00edvanie tejto soci\u00e1lnej siete. Pod\u013ea <\/span>posledn\u00fdch d\u00e1t<\/span><\/a> ju vyu\u017e\u00edva len nie\u010do cez <\/span>6 % Slov\u00e1kov do 26 rokov<\/b>. No pr\u00e1ve v tom je benefit – konkurencia je pomerne mal\u00e1. Aj reklamy s\u00fa v\u010faka tomu lacnej\u0161ie ako na zabehnut\u00fdch soci\u00e1lnych sie\u0165ach.<\/span><\/p>\n

\"\"<\/p>\n

Medzi ob\u013e\u00faben\u00e9 interakt\u00edvne reklamn\u00e9 form\u00e1ty patria <\/span>roz\u0161\u00edren\u00e1 realita Lenses<\/b> alebo<\/span> Filters<\/b>, ktor\u00e9 pom\u00e1haj\u00fa zv\u00fd\u0161i\u0165 povedomie o zna\u010dke, ale dok\u00e1\u017eu tie\u017e presmerova\u0165 n\u00e1v\u0161tevn\u00edkov na va\u0161u <\/span>webstr\u00e1nku<\/span><\/a>.<\/span><\/p>\n

Pinterest\u00a0<\/b><\/b><\/h3>\n

\u010eal\u0161\u00ed netradi\u010dn\u00fd reklamn\u00fd kan\u00e1l je <\/span>Pinterest<\/span><\/a>, ktor\u00fd funguje ako vizu\u00e1lna soci\u00e1lna sie\u0165 pre obr\u00e1zky a vide\u00e1. Pokia\u013e je v\u00e1\u0161 produkt, slu\u017eba \u010di zna\u010dka vhodn\u00e1 na odprezentovanie pomocou<\/span> pekn\u00fdch vizu\u00e1lov \u010di fotiek<\/b>, ur\u010dite stoj\u00ed za vysk\u00fa\u0161anie. Ide\u00e1lna m\u00f4\u017ee by\u0165 pre dizajnov\u00e9 \u010di architektonick\u00e9 \u0161t\u00fadi\u00e1 alebo m\u00f3dne zna\u010dky, dekora\u010dn\u00e9 produkty, ale aj spotrebn\u00fd tovar.\u00a0<\/span><\/p>\n

\"netradi\u010dn\u00e9<\/p>\n

Potenci\u00e1l tejto soci\u00e1lnej siete je ale ove\u013ea v\u00e4\u010d\u0161\u00ed, a to aj v\u010faka <\/span>Pinterest Ads<\/b>. Medzi ob\u013e\u00faben\u00e9 form\u00e1ty patria <\/span>sponzorovan\u00e9 \u201cpiny\u201d<\/b>, \u010do s\u00fa v podstate kolekcie fotografi\u00ed a vide\u00ed, medzi ktor\u00fdmi sa m\u00f4\u017ee objavi\u0165 aj v\u00e1\u0161 produkt alebo slu\u017eba. Pokro\u010dil\u00e9 mo\u017enosti cielenia a kreat\u00edvy robia z tejto platformy vhodn\u00e9ho kandid\u00e1ta pre va\u0161u <\/span>reklamu na soci\u00e1lnych sie\u0165ach<\/span><\/a>.<\/span><\/b><\/p>\n

Adcolony<\/b><\/b><\/h3>\n

Tento n\u00e1stroj sa zameriava najm\u00e4 na mobiln\u00e9 reklamy. Adcolony umo\u017e\u0148uje inzerentovi cieli\u0165 svoje reklamy priamo <\/span>v mobiln\u00fdch hr\u00e1ch prostredn\u00edctvom interakt\u00edvnych form\u00e1tov.<\/b> Ob\u013e\u00faben\u00fdmi form\u00e1tmi s\u00fa <\/span>in-game reklamy<\/b>, ktor\u00e9 sa zobrazuj\u00fa po\u010das hrania hier a v\u00e1\u0161 produkt \u010di slu\u017eba m\u00f4\u017ee by\u0165 kreat\u00edvnym a interakt\u00edvnym sp\u00f4sobom zapojen\u00e1 po\u010das tohto hracieho \u010dasu.<\/span><\/p>\n

Rewarded video<\/b> je zas neprekro\u010dite\u013en\u00fd form\u00e1t, kde pou\u017e\u00edvatelia dost\u00e1vaj\u00fa odmenu za pozretie reklamy. \u010ci u\u017e formou tokenov do hry alebo in\u00fdch vylep\u0161en\u00ed hern\u00e9ho z\u00e1\u017eitku.<\/span> Dynamick\u00e9 end-karty<\/b> vtiahnu pou\u017e\u00edvate\u013eov do samotnej reklamy v\u010faka ich interaktivite.\u00a0<\/span><\/p>\n

\"netradi\u010dn\u00e9<\/p>\n

Oplat\u00ed sa na nich inzerova\u0165?<\/b><\/h3>\n

Hoci tieto platformy <\/span>nedok\u00e1\u017eu konkurova\u0165 tradi\u010dn\u00fdm reklamn\u00fdm kan\u00e1lom<\/b> a doru\u010di\u0165 rovnako mas\u00edvny z\u00e1sah, v <\/span>marketingovej strat\u00e9gii<\/span><\/a> ur\u010dit\u00fdch zna\u010diek <\/span>maj\u00fa svoje miesto<\/b>. Pr\u00e1ve prostredie s minimom konkuren\u010dn\u00fdch inzerentov pon\u00faka vcelku lacn\u00fd medi\u00e1lny priestor a mo\u017enos\u0165 zasiahnu\u0165 aj <\/span>nov\u00e9 cie\u013eov\u00e9 skupiny.<\/b> Preto sl\u00fa\u017eia sk\u00f4r ako <\/span>doplnenie a o\u017eivenie vhodne nastaven\u00e9ho medi\u00e1lneho mixu<\/b> a nie ako hlavn\u00fd kan\u00e1l propag\u00e1cie.\u00a0<\/span><\/p>\n

Ak sa chcete dozvedie\u0165, \u010di aj v\u00e1\u0161 produkt, slu\u017eba alebo zna\u010dka sp\u013a\u0148a predpoklady na inzerovanie na t\u00fdchto platform\u00e1ch<\/strong>, <\/span>kontaktujte n\u00e1s<\/span><\/a> a spolo\u010dne sa na to pozrieme.<\/span><\/p>\n



<\/p>","protected":false},"excerpt":{"rendered":"

V dne\u0161nom digit\u00e1lnom svete u\u017e existuje mno\u017estvo reklamn\u00fdch platforiem, cez ktor\u00e9 m\u00f4\u017eu inzerenti oslovi\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov. Ich po\u010det je vskutku rozsiahly. S\u00fa v\u0161ak aj tak\u00e9, ktor\u00e9 s\u00fa menej zn\u00e1me. Ide o platformy, ktor\u00e9 s\u00edce v\u0161etci dobre pozn\u00e1me, no ich reklamn\u00fd potenci\u00e1l nevyu\u017e\u00edvame tak \u010dasto, ako je to u reklamn\u00fdch gigantov Facebook, Instagram \u010di Google. Pozrite […]<\/p>\n","protected":false},"author":2,"featured_media":37698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[110,111,112,113,114],"class_list":["post-37605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-adcolony","tag-netradicne-reklamne-kanaly","tag-pinterest","tag-snapchat","tag-spotify"],"yoast_head":"\n4 tipy na netradi\u010dn\u00e9 reklamn\u00e9 kan\u00e1ly: Ktor\u00e9 sa oplat\u00ed vysk\u00fa\u0161a\u0165? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Netradi\u010dn\u00e9 reklamn\u00e9 kan\u00e1ly dok\u00e1\u017eu oslovi\u0165 nov\u00e9 cielov\u00e9 skupiny. 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