{"id":38643,"date":"2023-04-27T19:43:33","date_gmt":"2023-04-27T17:43:33","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=38643"},"modified":"2023-04-27T19:43:33","modified_gmt":"2023-04-27T17:43:33","slug":"tvorba-web-stranok-na-co-si-davat-pozor-aby-ste-neodradili-zakaznikov","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/tvorba-web-stranok-na-co-si-davat-pozor-aby-ste-neodradili-zakaznikov\/","title":{"rendered":"Tvorba web str\u00e1nok: Na \u010do si d\u00e1va\u0165 pozor, aby ste neodradili z\u00e1kazn\u00edkov?"},"content":{"rendered":"

Spustil som nov\u00fd web, z\u00a0rekl\u00e1m na neho za\u010dali prich\u00e1dza\u0165 stovky \u013eud\u00ed, no drviv\u00e1 v\u00e4\u010d\u0161ina z\u00a0nich opustila vstupn\u00fa str\u00e1nku po nieko\u013ek\u00fdch sekund\u00e1ch. Kde je chyba? S\u00a0tak\u00fdmito pr\u00edbehmi sa stret\u00e1vame celkom \u010dasto. Tvorba web str\u00e1nok, najm\u00e4 t\u00fdch \u00faspe\u0161n\u00fdch, si vy\u017eaduje d\u00f4raz na viacero drobn\u00fdch detailov. \u010co by ste nemali podce\u0148ova\u0165, ak chcete, aby v\u00e1m v\u00e1\u0161 online projekt prin\u00e1\u0161al v\u00fdsledky? <\/strong><\/p>\n

Pri tvorbe web str\u00e1nky myslite na jednu d\u00f4le\u017eit\u00fa vec. \u013dudia s\u00fa dnes v\u00a0online svete extr\u00e9mne rozmaznan\u00ed<\/strong>. Niekedy sta\u010d\u00ed jedna zle zvolen\u00e1 farba, jedno nelogicky navrhnut\u00e9 menu, dokonca, jedna sekunda naviac v\u00a0na\u010d\u00edtan\u00ed webu a\u00a0\u010dlovek od\u00edde z\u00a0va\u0161ej str\u00e1nky pre\u010d<\/strong>. Vie toti\u017e, \u017ee na internete na neho \u010dak\u00e1 ve\u013ea podobn\u00fdch webstr\u00e1nok, ktor\u00e9 mu poskytn\u00fa lep\u0161\u00ed pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok.<\/p>\n

Z\u00e1kladn\u00e1 rada na \u00favod preto znie \u2013 nepodce\u0148ujte ani \u00fapln\u00e9 mali\u010dkosti<\/strong>. A\u00a0teraz konkr\u00e9tne.<\/p>\n

Ako r\u00fdchlo sa na\u010d\u00edta v\u00e1\u0161 web?<\/h3>\n

Treba sn\u00e1\u010f tento bod e\u0161te spom\u00edna\u0165? Na\u0161e sk\u00fasenosti ukazuj\u00fa, \u017ee \u00e1no. St\u00e1le sa \u010dasto stret\u00e1vame s\u00a0webmi<\/a>, ktor\u00e9 sa na\u010d\u00edtaj\u00fa ve\u013emi pomaly. A\u00a0to je probl\u00e9m. Pod\u013ea prieskumu KISSmetrics<\/a> a\u017e 40 % \u013eud\u00ed ihne\u010f opust\u00ed web, ktor\u00fd sa na\u010d\u00edta dlh\u0161ie ako 3 sekundy<\/strong>.<\/p>\n

Tvorba web str\u00e1nok by preto mala prebieha\u0165 s\u00a0d\u00f4razom na r\u00fdchlos\u0165 na\u010d\u00edtania. Existuje viacero sp\u00f4sobov, ako sa d\u00e1 r\u00fdchlos\u0165 webu optimalizova\u0165. Napr\u00edklad, zmenou form\u00e1tu obr\u00e1zkov<\/strong>.<\/p>\n

Nezab\u00fadajte<\/em><\/strong>: Nov\u00fd web m\u00f4\u017ee by\u0165 bleskur\u00fdchly, no \u010dasom bude jeho r\u00fdchlos\u0165 vplyvom r\u00f4znych faktorov klesa\u0165. Preto si ju pravidelne testujte a\u00a0ke\u010f treba, optimalizujte. <\/em><\/p>\n

Tvorba web str\u00e1nok a\u00a0logick\u00e9 rozvrhnutie menu<\/h3>\n

Pr\u00eddete na web, otvor\u00edte si horn\u00e9 menu, v\u00a0\u0148om sa v\u00e1m roztvor\u00ed pod-menu a\u00a0ke\u010f kliknete na nejak\u00fa polo\u017eku, vyroluje sa v\u00e1m zoznam podstr\u00e1nok, ktor\u00fd je tak dlh\u00fd, \u017ee v\u00a0\u0148om mus\u00edte scrollova\u0165. \u00c1no, tipujete spr\u00e1vne. Nikto sa dnes nechce babra\u0165 s\u00a0tak\u00fdmto webom<\/strong>.<\/p>\n

\"tvorba<\/p>\n

D\u00f4le\u017eit\u00e9 je navrhn\u00fa\u0165 webov\u00fa architekt\u00faru tak, aby bola preh\u013eadn\u00e1 a\u00a0logick\u00e1. Menu by malo ide\u00e1lne obsahova\u0165 \u010do najmenej mo\u017enost\u00ed<\/strong>. Vyhnete sa tak riziku, \u017ee bude pre n\u00e1v\u0161tevn\u00edkov nepreh\u013eadn\u00e9 a\u00a0za\u010dn\u00fa sa v\u00a0\u0148om str\u00e1ca\u0165.<\/p>\n

Na\u0161a rada<\/em><\/strong>: To, \u010di je architekt\u00fara v\u00e1\u0161ho webu preh\u013eadn\u00e1 a\u00a0zrozumite\u013en\u00e1, si najlep\u0161ie otestujete pomocou n\u00e1strojov, ktor\u00e9 zaznamen\u00e1vaj\u00fa spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov na str\u00e1nkach. Vysk\u00fa\u0161ajte napr\u00edklad Hotjar, Smartlook alebo Crazy Egg. <\/em><\/p>\n

\u013dahko \u010ditate\u013en\u00fd obsah<\/h3>\n

Nudn\u00e9 lit\u00e1nie textu dnes u\u017e nikoho nezauj\u00edmaj\u00fa. Sna\u017ete sa p\u00edsa\u0165 stru\u010dne, no z\u00e1rove\u0148 trefne. Dlh\u0161ie texty rozde\u013ete na viacero men\u0161\u00edch odsekov<\/strong>. Pou\u017e\u00edvajte grafick\u00e9 prvky, ktor\u00e9 o\u017eivia obsah. Napr\u00edklad, pekn\u00e9 ikonky. Prihov\u00e1rajte sa \u010ditate\u013eom. Namiesto vety \u201eNa\u0161a firma sa venuje n\u00e1vrhom modern\u00fdch z\u00e1hrad\u201c sa sna\u017ete pou\u017e\u00edva\u0165 osobnej\u0161ie vyjadrenia typu \u201eNavrhneme v\u00e1m va\u0161u vysnen\u00fa z\u00e1hradu\u201c.<\/p>\n

Praktick\u00fd tip<\/em><\/strong>: Nep\u00ed\u0161te \u201esuch\u00e9\u201c texty bez em\u00f3cie, no z\u00e1rove\u0148 si d\u00e1vajte pozor na pr\u00edli\u0161 ve\u013ea kreativity. Napr\u00edklad, ak pon\u00fakate slu\u017ebu tvorby webov na mieru, rad\u0161ej pou\u017eite headline \u201eProfesion\u00e1lna tvorba web str\u00e1nok\u201c ako \u201ePremie\u0148ame online sny podnikate\u013eov na realitu\u201c. \u013dudia musia ihne\u010f pochopi\u0165, \u010domu sa\u00a0venujete. Nechc\u00fa to zd\u013ahavo zis\u0165ova\u0165. <\/em><\/p>\n

Benefity produktov a slu\u017eieb<\/h4>\n

Obsah domovskej str\u00e1nky, respekt\u00edve, produktov\u00fdch str\u00e1nok, by mal by\u0165 tvoren\u00fd predov\u0161etk\u00fdm prezent\u00e1ciou k\u013e\u00fa\u010dov\u00fdch benefitov. Ako va\u0161e slu\u017eby \u010di produkty u\u013eah\u010dia z\u00e1kazn\u00edkovi \u017eivot<\/strong>? Pre\u010do by si ich mal k\u00fapi\u0165? \u010co v\u0161etko z\u00edska? Ak\u00e9 maj\u00fa zauj\u00edmav\u00e9 parametre?<\/p>\n

\"tvorba<\/p>\n

Aj tu plat\u00ed, vyjadrujte sa \u010do najzrozumite\u013enej\u0161ie<\/strong>. Jeden pr\u00edklad za v\u0161etky. \u010co v\u00e1s r\u00fdchlej\u0161ie presved\u010d\u00ed o\u00a0k\u00fape MP3 prehr\u00e1va\u010da? Veta \u201e\u00dalo\u017eisko s\u00a0maxim\u00e1lnou kapacitou 1 GB na MP3 s\u00fabory\u201c, alebo claim \u201e1000 pesni\u010diek vo va\u0161om vrecku\u201c?<\/p>\n

Zrete\u013en\u00e9 call to action prvky<\/h3>\n

Povedzte n\u00e1v\u0161tevn\u00edkom v\u00e1\u0161ho webu, ak\u00fa akciu od nich o\u010dak\u00e1vate. Tvorba web str\u00e1nok by v\u017edy mala zah\u0155\u0148a\u0165 aj strategick\u00e9 rozmiestnenie vhodn\u00fdch call to action prvkov. Implementujte do jednotliv\u00fdch str\u00e1nok tla\u010didl\u00e1, ktor\u00e9 motivuj\u00fa \u010dloveka k\u00a0vykonaniu akcie<\/strong>. Napr\u00edklad, m\u00f4\u017eu obsahova\u0165 text \u201eZ\u00edska\u0165 cenov\u00fa ponuku\u201c, \u201eViac o\u00a0produkte\u201c, pr\u00edpadne \u201eK\u00fapi\u0165 produkt\u201c.<\/p>\n

\"tvorba<\/p>\n

Call to action prvky by mali by\u0165 v\u00a0r\u00e1mci dizajnu jednozna\u010dne rozoznate\u013en\u00e9<\/strong>. Spravte ich dostato\u010dne ve\u013ek\u00e9 a\u00a0dajte im v\u00fdrazn\u00fa farbu, ktor\u00fa n\u00e1v\u0161tevn\u00edk webu neprehliadne.<\/p>\n

Tvorba web str\u00e1nok a vyladen\u00fd dizajn<\/h3>\n

Do detailov vyladen\u00fd dizajn je alfou a\u00a0omegou \u00faspe\u0161n\u00e9ho webu. Je d\u00f4le\u017eit\u00e9, aby spr\u00e1vne reprezentoval va\u0161u zna\u010dku<\/a>, bol zapam\u00e4tate\u013en\u00fd, no z\u00e1rove\u0148 preh\u013eadn\u00fd<\/strong>. Jeho prvky musia by\u0165 navrhnut\u00e9 v\u00a0s\u00falade so z\u00e1kladn\u00fdmi UX princ\u00edpmi. A, samozrejme, mus\u00ed by\u0165 responz\u00edvny. Dbajte na to, aby sa spr\u00e1vne zobrazoval na po\u010d\u00edta\u010doch, tabletoch a\u00a0smartf\u00f3noch s\u00a0najpou\u017e\u00edvanej\u0161\u00edmi opera\u010dn\u00fdmi syst\u00e9mami \u2013 Windows, Mac OS, Android a iOS. Dobr\u00e9 je optimalizova\u0165 ho aj pre 4K rozl\u00ed\u0161enie<\/strong>.<\/p>\n

Chyst\u00e1te sa zalo\u017ei\u0165 web a\u00a0z\u00e1le\u017e\u00ed v\u00e1m na tom, aby skuto\u010dne prin\u00e1\u0161al v\u00fdsledky? Tvorba web str\u00e1nok je na\u0161ou parketou<\/strong>. Navrhneme \u0161pi\u010dkov\u00fd dizajn, optimalizujeme UX a\u00a0po technickej str\u00e1nke vylad\u00edme va\u0161u str\u00e1nku<\/a> tak, aby sa na\u010d\u00edtala r\u00fdchlos\u0165ou blesku. Skontaktuj si\u0119 z nami<\/a> a\u00a0pov\u00fd\u0161te svoje podnikanie na NEXT LEVEL<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"

Spustil som nov\u00fd web, z\u00a0rekl\u00e1m na neho za\u010dali prich\u00e1dza\u0165 stovky \u013eud\u00ed, no drviv\u00e1 v\u00e4\u010d\u0161ina z\u00a0nich opustila vstupn\u00fa str\u00e1nku po nieko\u013ek\u00fdch sekund\u00e1ch. Kde je chyba? S\u00a0tak\u00fdmito pr\u00edbehmi sa stret\u00e1vame celkom \u010dasto. Tvorba web str\u00e1nok, najm\u00e4 t\u00fdch \u00faspe\u0161n\u00fdch, si vy\u017eaduje d\u00f4raz na viacero drobn\u00fdch detailov. \u010co by ste nemali podce\u0148ova\u0165, ak chcete, aby v\u00e1m v\u00e1\u0161 online projekt […]<\/p>\n","protected":false},"author":2,"featured_media":38648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[107,44,196],"class_list":["post-38643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-tvorba-web-stranok","tag-tvorba-webu","tag-web"],"yoast_head":"\nTvorba web str\u00e1nok: Na \u010do si d\u00e1va\u0165 pozor, aby ste neodradili z\u00e1kazn\u00edkov? - Monkeymedia<\/title>\n<meta name=\"description\" content=\"V \u010dom spo\u010d\u00edva \u00faspe\u0161n\u00e1 tvorba web str\u00e1nok? 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