{"id":41336,"date":"2023-12-26T11:39:27","date_gmt":"2023-12-26T10:39:27","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=41336"},"modified":"2023-12-26T11:39:27","modified_gmt":"2023-12-26T10:39:27","slug":"graficky-dizajn-webov-moderne-prvky-ktore-vas-odlisia-od-konkurencie","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/graficky-dizajn-webov-moderne-prvky-ktore-vas-odlisia-od-konkurencie\/","title":{"rendered":"Grafick\u00fd dizajn webov: Prvky, ktor\u00e9 v\u00e1s odl\u00ed\u0161ia od konkurencie"},"content":{"rendered":"

V dne\u0161nej modernej dobe m\u00f4\u017ee by\u0165 v r\u00e1mci webov n\u00e1ro\u010dn\u00e9 vynikn\u00fa\u0165, ale nemus\u00ed. Ak pou\u017eijete vhodn\u00e9 grafick\u00e9 prvky, jednoducho sa odl\u00ed\u0161ite od konkurentov a stanete sa zapam\u00e4tate\u013en\u00fdmi. Pr\u00e1ve grafick\u00fd dizajn predstavuje k\u013e\u00fa\u010dov\u00fa \u00falohu vo vytv\u00e1ran\u00ed prv\u00e9ho dojmu z\u00e1kazn\u00edkov z v\u00e1\u0161ho webu. Chcete n\u00edm zauja\u0165? Tieto modern\u00e9 prvky by v\u00e1m na webe nemali ch\u00fdba\u0165!<\/strong><\/p>\n

Webdizajn nie je len o vytv\u00e1ran\u00ed pekn\u00fdch str\u00e1nok. Ide hlavne o vytvorenie preh\u013eadn\u00e9ho webu, ktor\u00fd sa bude \u013eahko pou\u017e\u00edva\u0165. \u0160tatistiky dokazuj\u00fa, \u017ee a\u017e 14,42 % \u013eud\u00ed opust\u00ed webov\u00fa str\u00e1nku kv\u00f4li jej zlej funk\u010dnosti<\/strong>. Dokonca, v\u00a0prieskume Top Design Firms<\/a> uviedlo 42 % respondentov, \u017ee by opustili web, ktor\u00fd nem\u00e1 vyladen\u00e9 funkcionality a\u00a0ktor\u00fd sa ovl\u00e1da obtia\u017ene.<\/p>\n

Nezab\u00fadajte<\/em><\/strong>: Ke\u010f bude na webe fungova\u0165 v\u0161etko tak, ako m\u00e1, je \u010das prida\u0165 grafick\u00e9 prvky, ktor\u00e9 spravia\u00a0va\u0161u str\u00e1nku jedine\u010dnou. Tejto oblasti je potrebn\u00e9 venova\u0165 dostatok \u010dasu, preto je odpor\u00fa\u010dan\u00fd grafick\u00fd dizajn\u00e9r. Jeho pr\u00e1cou je vytvori\u0165 z\u00a0v\u00e1\u0161ho webu skuto\u010dn\u00fd unik\u00e1t. Bez sk\u00fasenost\u00ed to jednoducho nejde a\u00a0zbyto\u010dne by ste sa nad t\u00fdm sami tr\u00e1pili.<\/em><\/p>\n

Mikro vide\u00e1 a\u00a0interakcie \u2013 ak\u00fd maj\u00fa v\u00fdznam?<\/h3>\n

Motion dizajn a\u00a0anim\u00e1cie s\u00fa st\u00e1le IN a\u00a0maj\u00fa pred sebou e\u0161te dlh\u00fa bud\u00facnos\u0165. Statick\u00e9 prvky na webe tak id\u00fa \u010doraz viac do \u00fazadia. \u013dudia zbo\u017e\u0148uj\u00fa mikro vide\u00e1, interakcie a\u00a0jednoducho v\u0161etky pohybliv\u00e9 \u010di animovan\u00e9 efekty<\/strong>.<\/p>\n

Vide\u00e1 na webe, okrem in\u00e9ho, dokonale nahr\u00e1dzaj\u00fa dlhosiahle texty. Jednoduch\u0161ie dok\u00e1\u017eu vysvetli\u0165 n\u00e1v\u0161tevn\u00edkovi str\u00e1nky cel\u00fa pointu<\/strong>. \u0160tatistiky z\u00a0roku 2021<\/a> pouk\u00e1zali na skuto\u010dnos\u0165, \u017ee vide\u00e1 maj\u00fa medzi pou\u017e\u00edvate\u013emi na internete celkov\u00fd dosah a\u017e 92 % v\u00a0r\u00e1mci cel\u00e9ho sveta.<\/p>\n

\"web<\/p>\n

Na webe s\u00fa tie\u017e v\u00edtan\u00e9 mikrointerakcie, ktor\u00e9 dok\u00e1\u017eu pou\u017e\u00edvate\u013eovi webu prinies\u0165 e\u0161te v\u00e4\u010d\u0161\u00ed z\u00e1\u017eitok z celej str\u00e1nky. Medzi najpou\u017e\u00edvanej\u0161ie mikrointerakcie spusten\u00e9 pou\u017e\u00edvate\u013eom patr\u00ed napr\u00edklad prejdenie prstom, prekliknutie alebo rolovanie<\/strong>. Mikrointerakcie m\u00f4\u017eu by\u0165 tvoren\u00e9 interakt\u00edvnymi ikonami \u010di symbolmi s anim\u00e1ciami.<\/p>\n

Obsah v ,,kontajneroch\u201c a\u00a0boxoch<\/h3>\n

Grafika na webe ide popredu aj v\u010faka prvkom ako s\u00fa kontajnery a\u00a0obsahy v\u00a0boxoch. Pou\u017e\u00edvate\u013e sa prostredn\u00edctvom t\u00fdchto grafick\u00fdch prvkov na webe v\u00fdrazne \u013eah\u0161ie orientuje<\/strong>, a\u00a0to aj \u010do sa t\u00fdka prezerania si webovej str\u00e1nky na mobilnom zariaden\u00ed.<\/p>\n

\"web<\/p>\n

V\u00a0s\u00fa\u010dasnej dobe pou\u017e\u00edva tento minimalistick\u00fd \u0161t\u00fdl mnoho webov\u00fdch str\u00e1nok a\u00a0aplik\u00e1ci\u00ed pre mobiln\u00e9 zariadenia, ako napr\u00edklad Revolut<\/strong>, ktor\u00fd posunul obsah v\u00a0boxoch e\u0161te na vy\u0161\u0161iu \u00farove\u0148.<\/p>\n

Scrollytelling a\u00a0jeho benefity<\/h3>\n

Pozn\u00e1te ten pocit. Nach\u00e1dzate sa na webovej str\u00e1nke a\u00a0ak chcete zisti\u0165 nejak\u00e9 bli\u017e\u0161ie inform\u00e1cie, neust\u00e1le sa mus\u00edte vraca\u0165 na domovsk\u00fa str\u00e1nku a\u00a0preklik\u00e1va\u0165 sa kateg\u00f3riami<\/strong>. To je pre pou\u017e\u00edvate\u013eov \u010dastokr\u00e1t ve\u013emi otravn\u00e9 a\u00a0preto prich\u00e1dza na rad ,,scrollytelling\u201c. \u010co to znamen\u00e1?<\/p>\n

Ide o\u00a0ak\u00e9si vizu\u00e1lne rozpr\u00e1vanie pr\u00edbehu. Scrollovan\u00edm po str\u00e1nke sa neust\u00e1le objavuje nie\u010do nov\u00e9, vizu\u00e1lne a interakt\u00edvne. Tak\u00e9to grafick\u00e9 prvky s\u00fa na webe zaru\u010dene v\u00edtan\u00e9, preto\u017ee dok\u00e1\u017eu udr\u017ea\u0165 dlh\u0161iu pozornos\u0165<\/strong> n\u00e1v\u0161tevn\u00edkov danej str\u00e1nky.<\/p>\n

Vedeli ste, \u017ee<\/em><\/strong>: existuje aj tzv. paralaxov\u00fd prechod? V\u00a0r\u00e1mci tak\u00e9hoto interakt\u00edvneho prechodu sa inform\u00e1cie pohybuj\u00fa na jednej strane a\u00a0na druhej s\u00fa nahraden\u00e9 vizu\u00e1lom \u2013 obr\u00e1zkami, pr\u00edpadne videami.<\/em><\/p>\n

Emocion\u00e1lny dizajn je prvorad\u00fd<\/h3>\n

Na trhu plnom mo\u017enost\u00ed rob\u00ed emocion\u00e1lny dizajn rozdiel medzi \u00faspe\u0161nou a\u00a0ne\u00faspe\u0161nou aplik\u00e1ciou t\u00fdm, \u017ee sp\u00fa\u0161\u0165a emocion\u00e1lnu reakciu. Vo v\u0161eobecnosti ide o\u00a0koncept, ktor\u00e9ho cie\u013eom je predv\u00edda\u0165 a\u00a0tie\u017e aj prisp\u00f4sobi\u0165 potreby svojich pou\u017e\u00edvate\u013eov<\/strong>. Preto je potrebn\u00e9 venova\u0165 viac \u010dasu a\u00a0\u00fasilia do zlep\u0161enia grafickej str\u00e1nky webu.<\/p>\n

\"web<\/p>\n

Je d\u00f4le\u017eit\u00e9 zamera\u0165 sa na potreby z\u00e1kazn\u00edkov a\u00a0cie\u013eov\u00fa skupinu. Pre\u010do? A\u017e 71 % z\u00e1kazn\u00edkov<\/a> odpor\u00fa\u010da zna\u010dku na z\u00e1klade ich citov\u00e9ho vz\u0165ahu<\/strong> k\u00a0nej<\/strong>. \u013dudia jednoducho miluj\u00fa, ke\u010f maj\u00fa pocit, \u017ee ich zna\u010dka pozn\u00e1 a\u00a0rozumie im. To m\u00f4\u017eu mnoh\u00ed \u013eudia vyc\u00edti\u0165 aj v\u010faka v\u00e1\u0161mu webu.<\/p>\n

Praktick\u00fd tip<\/em><\/strong>: Zauj\u00edma v\u00e1s, \u010do v\u00a0in\u00fdch \u013eu\u010foch vyvol\u00e1 dizajn na va\u0161ej str\u00e1nke? P\u00fdtajte si od z\u00e1kazn\u00edkov sp\u00e4tn\u00fa v\u00e4zbu prostredn\u00edctvom online prieskumov. Zauj\u00edmajte sa o\u00a0ich pocity a\u00a0dojmy z\u00a0webu. <\/em><\/p>\n

Jednoduch\u0161ie prvky pril\u00e1kaj\u00fa pozornos\u0165<\/h3>\n

Grafick\u00fd dizajn na webe by mal zah\u0155\u0148a\u0165 \u010do najjednoduch\u0161ie prvky. Pr\u00edli\u0161 ve\u013ea mo\u017enost\u00ed a\u00a0interakci\u00ed by toti\u017e pou\u017e\u00edvate\u013ea mohlo sk\u00f4r odstra\u0161i\u0165, ako pril\u00e1ka\u0165. P\u00f4sobilo by to chaoticky<\/strong> a\u00a0\u013eudia vo v\u0161eobecnosti maj\u00fa rad\u0161ej poriadok a\u00a0organizovane ulo\u017een\u00e9 jednoduch\u00e9 prvky na webe.<\/p>\n

Z\u00e1kladom je, aby sa v\u00a0\u0148om vyznali a\u00a0nestr\u00e1vili dlh\u00e9 min\u00faty h\u013eadan\u00edm d\u00f4le\u017eit\u00fdch inform\u00e1ci\u00ed<\/strong>. Zjednodu\u0161enie v\u00a0dizajne UI\/UX umo\u017e\u0148uje pou\u017e\u00edvate\u013eom r\u00fdchlej\u0161ie dosiahnu\u0165 svoje ciele na webe.<\/p>\n

Nezab\u00fadajte<\/em><\/strong>: Umiestnite d\u00f4le\u017eit\u00fd obsah do popredia, aby ste pou\u017e\u00edvate\u013eom a\u00a0potencion\u00e1lnym z\u00e1kazn\u00edkom u\u013eah\u010dili pr\u00e1cu h\u013eadan\u00edm inform\u00e1ci\u00ed. Bude to pre nich v\u00fdrazne komfortnej\u0161ie a\u00a0m\u00f4\u017eete tak dosiahnu\u0165 to, \u017ee sa v\u00a0bud\u00facnosti na v\u00e1\u0161 web vr\u00e1tia. Je toti\u017e dok\u00e1zan\u00e9, \u017ee len <\/em>16 % \u013eud\u00ed<\/em><\/a> si obsah na webe pre\u010d\u00edta cel\u00fd. 79 % \u013eud\u00ed prebehne str\u00e1nku za p\u00e1r sek\u00fand a\u00a0u\u017e sa na \u0148u nevr\u00e1ti. <\/em><\/p>\n

Soft gradienty a\u00a0blury<\/h3>\n

E\u0161te pred rokom boli IN v\u00fdrazn\u00e9 a\u00a0\u017eiv\u00e9 prechody. Aktu\u00e1lne v\u0161ak prevl\u00e1daj\u00fa sk\u00f4r jemn\u00e9, pr\u00edpadne viacfarebn\u00e9 pastelov\u00e9 prechody<\/strong>, a\u00a0to z\u00a0viacer\u00fdch d\u00f4vodov. V\u00a0prvom rade prid\u00e1vaj\u00fa \u00faplne in\u00fd rozmer a\u00a0jedine\u010dn\u00fa atmosf\u00e9ru v\u00a0dizajne pou\u017e\u00edvate\u013esk\u00e9ho rozhrania.<\/p>\n

Kombin\u00e1cia jemn\u00e9ho rozostrenia a\u00a0farebn\u00e9ho prechodu je mo\u017en\u00e9 pou\u017ei\u0165 v\u00a0r\u00e1mci toho ist\u00e9ho prvku, pr\u00edpadne na viacer\u00fdch prvkoch tvoriacich jeden objekt. \u010co sa t\u00fdka gradientov, existuj\u00fa dva druhy, a\u00a0to line\u00e1rny alebo gradi\u00e1lny<\/strong>.<\/p>\n

Line\u00e1rne prechody sa vytv\u00e1raj\u00fa s\u00a0pou\u017eit\u00edm dvoch farieb, medzi ktor\u00fdmi je prechod sleduj\u00faci dr\u00e1hu \u010diary. M\u00f4\u017ee \u00eds\u0165 o\u00a0vertik\u00e1lne, horizont\u00e1lne alebo diagon\u00e1lne prechody<\/strong>. Radi\u00e1lne prechody s\u00fa tvoren\u00e9 dvomi alebo viacer\u00fdmi farbami, ktor\u00e9 s\u00fa umiestnen\u00e9 do kruhu. Farby vytv\u00e1raj\u00fa prechod od stredu kruhu k\u00a0vonkaj\u0161iemu okraju.<\/p>\n

Interakt\u00edvna typografia prin\u00e1\u0161a z\u00e1\u017eitok<\/h3>\n

Ve\u013ek\u00e1 interakt\u00edvna typografia vynik\u00e1 svojou vizu\u00e1lnou str\u00e1nkou a motivuje n\u00e1v\u0161tevn\u00edka webu k interakcii. Pou\u017e\u00edvatelia sa preto opakovanie radi vracaj\u00fa na web, aby na\u0161li e\u0161te viac inform\u00e1ci\u00ed<\/strong>. Od jemn\u00fdch anim\u00e1ci\u00ed a\u017e po plnohodnotn\u00e9 interakt\u00edvne z\u00e1\u017eitky sa ve\u013ek\u00e1 typografia st\u00e1va tou najlep\u0161ou vo\u013ebou pre webov\u00e9 str\u00e1nky, ktor\u00fdch cie\u013eom je na trhu vynikn\u00fa\u0165 a up\u00fata\u0165 pozornos\u0165 od samotn\u00e9ho za\u010diatku.<\/p>\n

\"web<\/p>\n

Vyu\u017eitie mockupov v\u00a0dizajne<\/h3>\n

V s\u00fa\u010dasnej dobe je k dispoz\u00edcii \u0161irok\u00e1 ponuka jedine\u010dn\u00fdch mockupov, vr\u00e1tane fotorealistick\u00fdch. Pridan\u00edm mockupu do n\u00e1vrhu docielite svie\u017ei a jedine\u010dn\u00fd vzh\u013ead<\/strong>, ktor\u00fd sa bude odli\u0161ova\u0165 od konkurencie. O \u010do vlastne ide? V grafike predstavuje mockup re\u00e1lny 3D model, na ktor\u00fd m\u00f4\u017eete aplikova\u0165 vlastn\u00fa 2D grafiku. Tak\u00fdto efekt sl\u00fa\u017ei k e\u0161te lep\u0161ej prezent\u00e1cii produktu \u010di slu\u017eby pou\u017e\u00edvate\u013eom.<\/p>\n

\"web<\/p>\n

3D grafika na webe je IN<\/h3>\n

Podobne ako prechody, aj 3D objekty z\u00edskavaj\u00fa \u010doraz v\u00e4\u010d\u0161iu popularitu. V\u00a0\u00e9re webu 3.0 je t\u00e1to aplik\u00e1cia celkom aktu\u00e1lna. Okrem finan\u010dnej sf\u00e9ry a\u00a0sveta kryptomien sa toti\u017e 3D pou\u017e\u00edva aj na firemn\u00fdch weboch s\u00a0abstraktn\u00fdmi line\u00e1rnymi ilustr\u00e1ciami<\/strong>. 3D grafika sa, okrem in\u00e9ho, nach\u00e1dza a\u017e na 48 % webov\u00fdch str\u00e1nok<\/a>, pri\u010dom 78 % pou\u017e\u00edvate\u013eov potvrdilo, \u017ee sa radi opakovanie vr\u00e1tia na str\u00e1nku s tak\u00fdmito interakt\u00edvnymi prvkami.<\/p>\n

T\u00fa\u017eite po webe, ktor\u00fd v\u00e1s odl\u00ed\u0161i od konkurencie? Na\u0161i dizajn\u00e9ri sa postaraj\u00fa o to, aby va\u0161a webstr\u00e1nka vynikla a vzbudila v n\u00e1v\u0161tevn\u00edkoch t\u00fa spr\u00e1vnu em\u00f3ciu. Skontaktuj si\u0119 z nami<\/a> a dodajte v\u00e1\u0161mu online priestoru jedine\u010dn\u00fd charakter!<\/p>\n

","protected":false},"excerpt":{"rendered":"

V dne\u0161nej modernej dobe m\u00f4\u017ee by\u0165 v r\u00e1mci webov n\u00e1ro\u010dn\u00e9 vynikn\u00fa\u0165, ale nemus\u00ed. Ak pou\u017eijete vhodn\u00e9 grafick\u00e9 prvky, jednoducho sa odl\u00ed\u0161ite od konkurentov a stanete sa zapam\u00e4tate\u013en\u00fdmi. Pr\u00e1ve grafick\u00fd dizajn predstavuje k\u013e\u00fa\u010dov\u00fa \u00falohu vo vytv\u00e1ran\u00ed prv\u00e9ho dojmu z\u00e1kazn\u00edkov z v\u00e1\u0161ho webu. Chcete n\u00edm zauja\u0165? Tieto modern\u00e9 prvky by v\u00e1m na webe nemali ch\u00fdba\u0165! Webdizajn nie […]<\/p>\n","protected":false},"author":2,"featured_media":41338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[115,50,196,279],"class_list":["post-41336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-dizajn","tag-graficky-dizajn","tag-web","tag-webdizajn"],"yoast_head":"\nGrafick\u00fd dizajn webov: Prvky, ktor\u00e9 v\u00e1s odl\u00ed\u0161ia od konkurencie - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Ako by mal vyzera\u0165 grafick\u00fd dizajn v\u00e1\u0161ho webu, aby ste sa odl\u00ed\u0161ili od konkurencie? 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