{"id":43070,"date":"2024-03-30T12:58:04","date_gmt":"2024-03-30T11:58:04","guid":{"rendered":"https:\/\/monkeymedia.sk\/?p=43070"},"modified":"2024-03-30T12:58:04","modified_gmt":"2024-03-30T11:58:04","slug":"7-sposobov-ako-podporit-doveryhodnost-novej-znacky-na-trhu","status":"publish","type":"post","link":"https:\/\/monkeymedia.sk\/pl\/7-sposobov-ako-podporit-doveryhodnost-novej-znacky-na-trhu\/","title":{"rendered":"7 sp\u00f4sobov, ako podpori\u0165 d\u00f4veryhodnos\u0165 novej zna\u010dky na trhu"},"content":{"rendered":"

D\u00f4vera je d\u00f4le\u017eit\u00e1 nielen v ka\u017edodennom be\u017enom \u017eivote, ale aj v marketingu. Ak prich\u00e1dzate na trh so svojou novou zna\u010dkou, je priam k\u013e\u00fa\u010dov\u00e9, aby ste si vybudovali d\u00f4veru. T\u00e1 je k\u013e\u00fa\u010dov\u00e1 v n\u00e1kupnom procese a pokia\u013e ju vo va\u0161ich z\u00e1kazn\u00edkoch nedok\u00e1\u017eete efekt\u00edvne vzbudi\u0165, nem\u00f4\u017eete sa \u010dudova\u0165, \u017ee nenakupuj\u00fa. \u00a0<\/strong><\/p>\n

Ak je va\u0161a zna\u010dka nov\u00e1 a nikto ju nepozn\u00e1, m\u00f4\u017ee to pre v\u00e1s znamena\u0165 \u0165a\u017e\u0161ie rozbehnutie v\u00a0predaji a\u00a0z\u00edskan\u00ed nov\u00fdch potencion\u00e1lnych z\u00e1kazn\u00edkov. Nie je to v\u0161ak nemo\u017en\u00e9. Ka\u017ed\u00fd predsa musel niekde za\u010da\u0165 a\u00a0aj tie naj\u00faspe\u0161nej\u0161ie zna\u010dky si museli nejak\u00fdm sp\u00f4sobom vybudova\u0165 d\u00f4veru<\/strong>. Ako na to? Prin\u00e1\u0161ame v\u00e1m 7 overen\u00fdch sp\u00f4sobov, ktor\u00e9 funguj\u00fa.<\/p>\n

1. Prezentujte sa na soci\u00e1lnych sie\u0165ach<\/h3>\n

V\u00a0dne\u0161nej digit\u00e1lnej dobe je priam nevyhnutn\u00e9, aby sa zna\u010dky prezentovali na soci\u00e1lnych sie\u0165ach. Pod\u013ea statystyk<\/a> a\u017e 61 % zna\u010diek potvrdilo, \u017ee v\u010faka soci\u00e1lnym sie\u0165am sa im zv\u00fd\u0161ili predaje o\u00a040 \u2013 50 %<\/strong>. Pripravte si preto kvalitn\u00fd marketing w mediach spo\u0142eczno\u015bciowych<\/a> a\u00a0prezentujte svoje slu\u017eby, predov\u0161etk\u00fdm, na Facebooku, Instagrame a\u00a0LinkedIne.<\/p>\n

Publikujte obsah pravidelne a\u00a0vytv\u00e1rajte hodnotn\u00e9 pr\u00edspevky, ktor\u00e9 bud\u00fa prezentova\u0165 va\u0161u zna\u010dku. Spo\u010diatku je v\u00fdhodn\u00e9 zaplati\u0165 si aj za reklamu<\/strong>, aby ste sa dostali do povedomia \u010do najv\u00e4\u010d\u0161ieho po\u010dtu \u013eud\u00ed.<\/p>\n

Praktyczna wskaz\u00f3wka<\/em><\/strong>: Ak chcete zauja\u0165, vytv\u00e1rajte vide\u00e1. <\/em>Pod\u013ea \u0161t\u00fadie Forbes<\/em><\/a> vedie za\u010dlenenie videa do obsahu k\u00a0300 % zv\u00fd\u0161eniu miery konverzie. 64 % spotrebite\u013eov pritom nakupuje hne\u010f po zhliadnut\u00ed videa. <\/em><\/p>\n

2. Vytvorte s\u00fa\u0165a\u017e<\/h3>\n

Chcete si na za\u010diatku z\u00edska\u0165 \u010do najvy\u0161\u0161iu d\u00f4veru, no v\u00a0rozbehnut\u00ed soci\u00e1lnych siet\u00ed sa v\u00e1m v\u00f4bec nedar\u00ed? Po vypublikovan\u00ed nieko\u013ek\u00fdch pr\u00edspevkov spustite s\u00fa\u0165a\u017e. Nemus\u00ed to by\u0165 zrovna s\u00fa\u0165a\u017e o\u00a0luxusn\u00fa dovolenku, sta\u010d\u00ed len nejak\u00e1 mali\u010dkos\u0165, pr\u00edpadne nie\u010do z\u00a0va\u0161ej ponuky. Do podmienok dajte like na pr\u00edspevok, koment\u00e1r a\u00a0zdie\u013eanie<\/strong>. V\u00fdhercu tie\u017e poproste, aby sa s\u00a0v\u00fdhrou odfotil, nap\u00edsal o\u00a0nej nejak\u00fa kr\u00e1tku recenziu a\u00a0m\u00f4\u017eete to prida\u0165 ako pr\u00edspevok na svoje soci\u00e1lne siete.<\/p>\n

\"d\u00f4veryhodnos\u0165<\/p>\n

3. Pracujte s recenziami a\u00a0hodnoteniami<\/h3>\n

\u010ci u\u017e budete ma\u0165 na svojom za\u010diatku piatich z\u00e1kazn\u00edkov alebo p\u00e4\u0165desiatich, je d\u00f4le\u017eit\u00e9 \u017eiada\u0165 od nich recenzie a\u00a0hodnotenia. Samozrejme, nie n\u00faten\u00fdm sp\u00f4sobom, ale sk\u00faste ich oslovi\u0165 po objedn\u00e1vke s\u00a0emailom, \u010di by v\u00e1m mohli zanecha\u0165 hodnotenie<\/strong>. Napr\u00edklad, prostredn\u00edctvom po\u010dtu hviezdi\u010diek a\u00a0kr\u00e1tkeho koment\u00e1ra. Mo\u017eno sa budete \u010dudova\u0165, ale \u013eu\u010fom to skuto\u010dne nerob\u00ed \u017eiadny probl\u00e9m, obzvl\u00e1\u0161\u0165, ak s\u00fa s\u00a0n\u00e1kupom spokojn\u00ed.<\/p>\n

Statystyki<\/a> hovoria o\u00a0tom, \u017ee a\u017e 99,99 % z\u00e1kazn\u00edkov \u010d\u00edta pri nakupovan\u00ed recenzie a\u00a0\u010dastokr\u00e1t sa rozhoduj\u00fa len na z\u00e1klade nich. Z\u00a0toho 61 % \u013eud\u00ed odporu\u010d\u00ed zna\u010dku, ktorej d\u00f4veruj\u00fa svojim zn\u00e1mym a\u00a041 % spotrebite\u013eov sa zapoj\u00ed do vernostn\u00e9ho programu so zna\u010dkou, ktorej d\u00f4veruj\u00fa<\/strong>.<\/p>\n

Praktyczna wskaz\u00f3wka<\/em><\/strong>: Recenzie a\u00a0hodnotenia svojich z\u00e1kazn\u00edkov nev\u00e1hajte zdie\u013ea\u0165 aj na va\u0161ich soci\u00e1lnych sie\u0165ach. Ke\u010f bud\u00fa \u013eudia vidie\u0165, \u017ee v\u00e1m m\u00f4\u017eu d\u00f4verova\u0165, zv\u00fd\u0161i sa \u0161anca k\u00fapy produktu alebo slu\u017eby.<\/em><\/p>\n

4. Spolupracujte s\u00a0influencermi<\/h3>\n

Je pochopite\u013en\u00e9, \u017ee na za\u010diatku budovania zna\u010dky budete musie\u0165 zainvestova\u0165 viac. Invest\u00edcia sa v\u00e1m v\u0161ak vr\u00e1ti aj nieko\u013ekon\u00e1sobne. Ak zahrniete do svojej spolupr\u00e1ce aj influencerov, predaje sa v\u00e1m m\u00f4\u017eu zv\u00fd\u0161i\u0165 a\u017e o\u00a061 %<\/strong>. Nev\u00e1hajte cez influencerov vytvori\u0165 aj s\u00fa\u0165a\u017e, aby ste oslovili \u010do najv\u00e4\u010d\u0161ie mno\u017estvo \u013eud\u00ed.<\/p>\n

Spolupr\u00e1ce si vyberajte opatrne a\u00a0rad\u0161ej oslovte men\u0161\u00ed po\u010det influencerov, ale s\u00a0kvalitnou pr\u00e1cou, ako ve\u013ea. Tie\u017e sa m\u00f4\u017eete zamera\u0165 na men\u0161\u00edch influencerov<\/strong>, ktor\u00ed s\u00edce maj\u00fa dostatok followerov, no mo\u017eno zatia\u013e nemaj\u00fa spolupr\u00e1ce s\u00a0ve\u013ek\u00fdm mno\u017estvom zna\u010diek, v\u010faka \u010domu vyniknete.<\/p>\n

Nasza rada<\/strong>: D\u00f4veryhodnos\u0165 zna\u010dky m\u00f4\u017eete podpori\u0165 aj spolupr\u00e1cou so zn\u00e1mymi blogermi \u010di v\u00fdstupom v telev\u00edznych \u010di r\u00e1dio rel\u00e1ci\u00e1ch.\u00a0<\/em><\/p>\n

5. Dajte si z\u00e1le\u017ea\u0165 na va\u0161om webe<\/h3>\n

Chceli ste si od niekoho k\u00fapi\u0165 nejak\u00fd produkt alebo slu\u017ebu, no zistili ste, \u017ee maj\u00fa ve\u013emi zastaral\u00fd web a\u00a0odradilo v\u00e1s to? \u00c1no, v\u00a0s\u00fa\u010dasnej dobe sa z\u00e1kazn\u00edci zameriavaj\u00fa aj na tak\u00fato oblas\u0165. Preto si na tvorbe webstr\u00e1nok<\/a> dajte z\u00e1le\u017ea\u0165, ur\u010dite sa to oplat\u00ed. Z\u00e1kazn\u00edkov dok\u00e1\u017eu up\u00fata\u0165 modern\u00e9 weby, ktor\u00e9 s\u00fa minimalistick\u00e9 a\u00a0preh\u013eadn\u00e9<\/strong>. Je d\u00f4le\u017eit\u00e9, aby z\u00e1kazn\u00edk na\u0161iel na webe to, \u010do potrebuje hne\u010f a\u00a0aby bolo v\u0161etko jednoducho vysvetlen\u00e9.<\/p>\n

\"d\u00f4veryhodnos\u0165<\/p>\n

A\u017e 75 % online spotrebite\u013eov m\u00e1 tendenciu posudzova\u0165 d\u00f4veryhodnos\u0165 zna\u010dky na z\u00e1klade dizajnu webovej str\u00e1nky. N\u00e1v\u0161tevn\u00edkom, okrem in\u00e9ho, trv\u00e1 len 0,5 sekundy, k\u00fdm si vytvoria n\u00e1zor na webov\u00fa str\u00e1nku. Statystyki<\/a> teda hovoria o\u00a0tom, \u017ee \u010dist\u00fd a\u00a0modern\u00fd web rozhodne napom\u00e1ha pri budovan\u00ed d\u00f4very<\/strong> a\u00a0zvy\u0161uje pravdepodobnos\u0165 toho, \u017ee \u013eudia si od v\u00e1s nak\u00fapia.<\/p>\n

6. Odl\u00ed\u0161te sa od konkurencie<\/h3>\n

Je d\u00f4le\u017eit\u00e9 by\u0165 v\u00a0kateg\u00f3rii produktov alebo slu\u017eieb jedine\u010dn\u00fd. Preto vyzdvihujte vlastnosti svojej zna\u010dky<\/strong> a\u00a0d\u00e1vajte \u013eu\u010fom do povedomia to, pre\u010do ste in\u00ed a\u00a0pre\u010do by si mali vybra\u0165 pr\u00e1ve v\u00e1s. Pre zna\u010dku je mimoriadne d\u00f4le\u017eit\u00e9, aby bola dobre rozpoznate\u013en\u00e1, ale aj odli\u0161n\u00e1 a\u00a0origin\u00e1lna.<\/p>\n

7. Bu\u010fte pri budovan\u00ed zna\u010dky konzistentn\u00ed<\/h3>\n

Pre\u010do je konzistentnos\u0165 pre zna\u010dku d\u00f4le\u017eit\u00e1? Ide o\u00a0vy\u0161\u0161\u00ed level marketingu, \u010do znamen\u00e1, \u017ee vy nemus\u00edte presvied\u010da\u0165 svojich z\u00e1kazn\u00edkov o\u00a0tom, aby si k\u00fapili va\u0161e produkty. Ak bude va\u0161a zna\u010dka konzistentn\u00e1, bez prem\u00fd\u0161\u013eania bud\u00fa nakupova\u0165. Pre budovanie konzistentnosti s\u00fa d\u00f4le\u017eit\u00e9 elementy, ako napr\u00edklad logo, p\u00edsmo, farebnos\u0165, tone of voice<\/strong>, balenie produktov, ich chu\u0165 alebo ar\u00f3ma.<\/p>\n

Konzistentnos\u0165 ide v\u00a0tomto pr\u00edpade ruka v\u00a0ruke s\u00a0d\u00f4veryhodnos\u0165ou. Pri nekonzistentnej zna\u010dke toti\u017e \u013eudia nevedia, \u010do maj\u00fa od nej o\u010dak\u00e1va\u0165<\/strong> a\u00a0t\u00fdm str\u00e1ca zna\u010dka nielen d\u00f4veru u\u00a0z\u00e1kazn\u00edkov, ale aj hodnotu.<\/p>\n

Potrebujete svoju zv\u00fd\u0161i\u0165 d\u00f4veryhodnos\u0165 va\u0161ej zna\u010dky, no nedar\u00ed sa v\u00e1m? Skontaktuj si\u0119 z nami<\/a>! V Monkeymedia v\u00e1m priprav\u00edme strategi\u0119 marketingow\u0105<\/a>, kt\u00f3ra d\u00e1 v\u00e1\u0161mu podnikaniu spr\u00e1vne smerovanie a pom\u00f4\u017ee v\u00e1m vzbudi\u0165 d\u00f4veru vo va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkoch<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

D\u00f4vera je d\u00f4le\u017eit\u00e1 nielen v ka\u017edodennom be\u017enom \u017eivote, ale aj v marketingu. Ak prich\u00e1dzate na trh so svojou novou zna\u010dkou, je priam k\u013e\u00fa\u010dov\u00e9, aby ste si vybudovali d\u00f4veru. T\u00e1 je k\u013e\u00fa\u010dov\u00e1 v n\u00e1kupnom procese a pokia\u013e ju vo va\u0161ich z\u00e1kazn\u00edkoch nedok\u00e1\u017eete efekt\u00edvne vzbudi\u0165, nem\u00f4\u017eete sa \u010dudova\u0165, \u017ee nenakupuj\u00fa. \u00a0 Ak je va\u0161a zna\u010dka nov\u00e1 a […]<\/p>\n","protected":false},"author":2,"featured_media":43076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[216,310,22,239],"class_list":["post-43070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-think","tag-brand","tag-dovera","tag-marketing","tag-znacka-cs-2"],"yoast_head":"\n7 sp\u00f4sobov, ako podpori\u0165 d\u00f4veryhodnos\u0165 novej zna\u010dky na trhu - Monkeymedia<\/title>\n<meta name=\"description\" content=\"Ako \u00fa\u010dinne posilni\u0165 d\u00f4veryhodnos\u0165 zna\u010dky, aby ste z\u00edskali viac predajov? 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